BE Concierge

The story of the founder of BE Concierge began when she first saw Banner Elk, North Carolina in all its majesty — towering mountains and breathtaking scenery stretching for miles, and the most kindhearted people she’d ever met. Truly, she decided, if there was a heaven on earth, it was here. It didn’t take her long to realize the path she would choose: What started out as a retreat from the everyd

ay stress of the corporate world became a mission to build an unconventional concierge business that wears its heart on its sleeve. Upon asking a colleague if there was a pizza delivery in the area, he replied, “No – but maybe you should start one!” After pondering the idea, she concluded that she would do just that. When yet another colleague suggested she go beyond the subject of food takeout, the concept of a concierge services emerged. At the same time, the colleague who suggested she start a food delivery business was in the process of creating an enterprise of his own. Through video advertising, he would bring the “storefronts” of businesses directly to the consumer. Each ad would shine a spotlight on it’s owner, it’s products and mission. It was then that the idea of combining their two entities was born – a full-fledged concierge operation unlike what the area had ever seen. From the very beginning, they decided their primary goal will be to help those less fortunate by making their business successful and promoting their own small version of ‘Pay It Forward’ for Avery County. A movement which is already part of the local community in so many ways and second nature to many caring and kind- hearted local people in the high country. And part of that success depended on finding like-minded people who shared their vision to support those less fortunate in the community … and find them they did. They also promised their commitment such that whether or not the business was profitable, they will pledge one dollar from every BE Concierge service order from day one of their business launch and would go to support that vision. It was through their efforts – and those who shared their vision – that BE Concierge was born. Today, BE Concierge profits go to charities like Feeding Avery Families and Hospitality House of Boone. Service discounts are available to seniors and veterans. The ultimate goal was becoming a reality: Create a “go-to” website that would bring local communities and local businesses together in the high country!