Buffalo Rock Company

06/16/2026

For 125 years, Buffalo Rock has been proud to serve our communities, and this summer we’re honoring that legacy through action. We’re marking our 125th anniversary by donating $125,000 to organizations across our footprint that support children and youth when school is out and families need it most.

In our Gulf region, we’re honored to partner with TIME Youth Dothan, Boys & Girls Clubs of South Alabama , Feeding the Feeding Gulf Coast, and the Science and Discovery Center of Northwest Florida , organizations focused on youth development, food security and education. From expanding access to mentoring programs and summer camps to helping provide more than 37,000 meals for families and children, these partnerships are making a meaningful difference.

We’re grateful to stand alongside these partners and the communities we call home.

06/11/2026

Gold is the goal, and we’re putting in the reps for Birmingham Corporate Challenge dodgeball🥇🏐

06/08/2026

Thank you to Bham Now - Birmingham’s modern media for highlighting our partnership with Piggly Wiggly and Belgium’s Brewery Martens. We’re proud to work alongside other family-owned businesses to bring this brew to Birmingham and beyond! 🍻

🍺NEW AFFORDABLE BEER WITH A BHAM STORY: See how Buffalo Rock + Piggly Wiggly joined to roll out this Belgian brew in Bama. 👇NowPartner

06/08/2026

Fueled by teamwork. Focused on the win. 🏆

This week, Team Buffalo Rock is gearing up for the 2026 Birmingham Corporate Challenge and we’re bringing the energy. Let the games begin!

06/06/2026

Summer is here and so is our beer!

Our Specialty Retail team and Alcohol Ambassadors are hosting tastings and building displays to help you find the perfect drink for your summer plans ☀️🍻 What’s going in your cooler this summer?

06/04/2026

Last week, we had the opportunity to host Keurig Dr Pepper senior leadership at our Santa Rosa Campus. From marketplace tours to a firsthand look at our new Raptor automation-assist technology, it was a great chance to showcase innovation in action.

Moments like these highlight the strength of our partnership and our shared commitment to excellence. Thank you to KDP for being a collaborative, strategic partner and to our Gulf team for delivering an outstanding experience!

05/27/2026

Congratulations to the Excellence Academy class of 2026!

In partnership with UAB, Excellence Academy is a custom leadership development experience designed to bring learning to life. Through hands-on workshops, team collaboration and real-world business challenges, participants don’t just learn, they lead. Their journey culminates in presenting innovative solutions directly to our officer team, helping shape the future of our company.

Living out our core value of Obsessed with Continuous Improvement, the Class of 2026 embraced every opportunity to grow, both personally and professionally, through trainings, workshops and retreats. Thank you for your commitment, your curiosity and your leadership. We’re proud of all you’ve accomplished and excited to see what you do next! 🎓👏

05/25/2026

Today we remember and honor those who fought and gave their lives for our country. Their sacrifice will never be forgotten 💙

05/21/2026

to where it all began.

In 1901, Buffalo Rock started in the basement of the Alabama Grocery Company. Right there, our founder Sidney Lee experimented with his father-in-law’s ginger ale recipe until he perfected what would become Buffalo Rock Ginger Ale.

From a basement to a legacy, our story proves that great things truly start small.

05/20/2026

When the cooler is full of favorites, it’s a tough decision 😉🥤