34th Degree Wine Merchant

34th Degree Wine Merchant Speciality shop featuring a diverse selection of wines from around the world.

Offering wine tastings, curated packages, gift boxes/baskets, club membership, specialty food products and merchandise.

What a month it has been with celebrations galore! We’re concluding with a big one outside of the shop, so big that it’s...
05/27/2026

What a month it has been with celebrations galore! We’re concluding with a big one outside of the shop, so big that it’s warranting our first ever early closing on a Saturday 🎉🥂. We couldn’t leave you out of the celebrations, and invite you to join us for a blind tasting of sparkling wines. We’ll hold the Thursday tasting as regularly scheduled, and Saturday we will have two early sessions at 3pm and 4pm before shutting things down at 5pm. 

We’ll taste 4 sparkling wines, each will be a different type, and we’ll see if you can discern between Italian Prosecco, Spanish Cava, French Crémant and French Champagne. 

Make your plans to join us for this celebratory flight! 
 
Thursday, May 28th 
Seatings at 4pm, 5pm, and 6pm 
and
Saturday, May 30th
Seatings at 3pm and 4pm

We’ve been commemorating the 50th Anniversary of the Judgment of Paris Wine Tasting over the last week, and today marks ...
05/24/2026

We’ve been commemorating the 50th Anniversary of the Judgment of Paris Wine Tasting over the last week, and today marks the official date of the event. I can’t imagine a better way to celebrate the anniversary than with a bottle of each of the wines that received top ranking.

This iconic duo of Stag’s Leap Wine Cellars S.L.V. Cabernet Sauvignon, and Chateau Montelena Napa Valley Chardonnay are available in limited quantities at 34th°.

While we wish we were cracking bottles of the 1973 vintages that were awarded in the 1976 tasting, vintage 2022 will have to do to, and the quality of these wines has withstood the test of time.

To these wines and all that were part of this legendary event, we applaud and thank you!

Spritz season is here, and our two favorites are baaaack!!! See you soon 😎
05/22/2026

Spritz season is here, and our two favorites are baaaack!!! See you soon 😎

The season for lake days, long weekends, al fresco dining, and more has arrived! Memorial Day Weekend always brings a bu...
05/21/2026

The season for lake days, long weekends, al fresco dining, and more has arrived! Memorial Day Weekend always brings a bustling energy to Blue Ridge, and we are ready for it.

Our tasting this week will take place on Friday and Saturday, as we have a private event taking place in the shop this evening. This tasting screams summer vibes, with wines you will want to have on hand all season long.

Spanish Txakoli will kick us off, a tasty wine with mouthwatering zip and the slightest touch of fizz, sure to be one of your “it” wines of summer. Rosé of Pinot Noir is truly adult Lemonade in a bottle, and you’re going to want sip this one on the hot days that lie ahead. Nothing goes better with al fresco dining than chillable red wine, and we’ve got one from Tuscany in a 1L bottle, because more is definitely better with this wine. When the grill comes out it’s time for a juicy French Malbec, and we have an all-new selection that delivers the perfect balance of depth and freshness.

Make your plans to join us for the Memorial Day Weekend flight!

* Sand Boy Txakoli 2024 - Getariako Txakolina, Spain
* Day Wines ‘Lemonade’ Rosé of Pinot Noir 2025 - Willamette Valley, Oregon
* Viticoltori Senesi Aretini ‘Gatto Grosso’ Vino Rosso 1L 2023 - Tuscany, Italy
* Mas des Étoiles Cahors ‘Petite Étoile’ 2025 - Southwest, France

Friday, May 22nd &
Saturday, May 23rd
Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Cheers to 4 years! This Thursday and Saturday the spotlight is on 34th°, and we are beyond thrilled to be celebrating an...
05/13/2026

Cheers to 4 years!

This Thursday and Saturday the spotlight is on 34th°, and we are beyond thrilled to be celebrating another milestone of bringing people together through wine and community. After much deliberation I’ve assembled a flight of wines that I’m so excited to share, that truly represent what we strive to deliver. Each selection is making its tasting debut, and most are all-new selections to the shop from recent discoveries. 

I hope you will make your plans to join us for this celebratory flight: 
 
- Rotating welcome bubbles throughout the weekend
- Anne Pichon ‘Sauvage’ Viognier, Vin de Pays du Vaucluse 2024 - Rhône Valley, France
- Brij Rosé Printemps 2025 - San Luis Obispo Coast, California
- STiRM El Gabilan Cabernet Pfeffer 2023 - Cienega Valley, California
- Silvio Grasso Barolo 2022 - Piedmont, Italy

Thursday, May 14th &
Saturday, May 16th
Seatings at 4pm, 5pm, and 6pm

$34/per person
$25 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Whether you’re celebrating today as a mom, with your mom, or in remembrance, we wish you joy and happiness this Mother’s...
05/10/2026

Whether you’re celebrating today as a mom, with your mom, or in remembrance, we wish you joy and happiness this Mother’s Day.

The Friday bundle you didn’t even know you were dreaming of…stop in for a duo of Bumps perfection 😍.
05/08/2026

The Friday bundle you didn’t even know you were dreaming of…stop in for a duo of Bumps perfection 😍.

We love creating traditions, and featuring our first all-rosé flight of the year on Mother’s Day weekend has become one ...
05/07/2026

We love creating traditions, and featuring our first all-rosé flight of the year on Mother’s Day weekend has become one of ours. This weekend conveniently falls at just the right time when many of the new vintage rosé wines are hitting the shelves, and gives us the perfect opportunity to showcase some of our fresh arrivals. 

Beautiful rosé wines are made all over the world, though it’s hard to argue that the French do it best, and more precisely the region of Provence, where rosé wines represent about 90% of the total production. So we’re kicking off rosé season with an all-French flight, three of which are from Provence. Each selection is fresh, crisp, dry, and ideal for Spring and Summer sipping. 

Join us this week for this flight of beautiful French rosé wine!

* La Vidaubanaise Côtes de Provence “Le Provencal 2025 - Provence, France
* Chateau de Calavon Roquerousse Rosé 2025 - Provence, France
* Triennes Rosé 2025 - Provence, France
* Henri Bourgeois Pinot Noir ‘Pure’ Rosé 2025 - Loire Valley, France

Thursday, May 7th &
Saturday, May 9th
Seatings at 4pm, 5pm, and 6pm

$25/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Celebration is in the air all month with this outstanding lineup of tastings!May 7th & 9th:A tradition like no other, ou...
05/04/2026

Celebration is in the air all month with this outstanding lineup of tastings!

May 7th & 9th:
A tradition like no other, our annual Mother’s Day weekend rosé tasting! Join us for a flight of fresh 2025 vintage rosé wines. Make your plans to join us for an in-shop tasting, or pickup a bottle of each with tasting notes to treat mom at home on Mother’s Day.

May 14th & 16th:
t’s another year around the sun for 34th°, and we look forward to celebrating with an extra special weekend of tasting! Sparkling wine will kick us off, followed by a flight of wines that showcase what we embody here at 34th°. Please join us to raise a glass! 

May 19th Special Event:
In celebration of the 50th anniversary of the Judgment of Paris wine tasting, join us for a fun evening of wine tasting and movie screening of the 2008 film, “Bottle Shock.”
This is a single session, limited seating event. Pre-purchase required.

May 22nd & 23rd:
It’s the unofficial start to summer, and we’re pouring a flight that will make it feel pretty official. Refreshing white and rosé wines, chillable style red wine, and BBQ ready red wine will be featured. Tastings will take place Friday and Saturday this holiday weekend, vs the usual Thursday. 

May 28th & 30th
We can’t imagine a better way to close out this month of celebrations with our first-ever blind tasting of sparkling wines. Can you discern between true French Champagne, Crémant, Prosecco, Cava, or potentially others? Join us to have a lot of fun while finding out.

Tasting Schedule:
4pm - 7pm on tasting days (Seatings at 4pm, 5pm, and 6pm)
$25-$34/per person
$20-$25 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Cheers!

Address

146 Depot Street Suite 101
Blue Ridge, GA
30513

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