Haffenreffer Private Stock

old, steps off the boat in Boston and taps into Jamaica Plains' Stony Brook aquifer. is born, brewing 50 kegs of premium German-style lager beer per day and delivering by wheelbarrow.

-1895: Haffenreffer & Co. reaches production of 500,000 cases per year.

-1902: First batch of Pickwick Ale rolls down the bottling line.

-1914: Babe Ruth starts pitching for the Boston Red Sox. Before road trips,

the Babe leads his team mates to fortify themselves at the Haffenreffer Brewery. They call it a "Sip from the Source".

-1920: Prohibition – Government bans use of terms beer and ale, call near beer “Cereal Beverage”, Haffenreffer calls is Pickwick Pale.

-1933: Repeal of Prohibition. is granted Brewing Permit #1 in Massachusetts.

-1953: Haffenreffer Private Stock Malt Liquor is born. This strong, crisp beer "with the imported taste" becomes a success overnight.

-1961: Puzzles under the caps are introduced.

-1980: Wilt “The Stilt” Chamberlain becomes Private Stock spokesman with the tagline "Nobody Does It Bigger".

-1994: Famous rapper, The Notorious B.I.G. Lyrics include"Smokin' w**d in bamboo, sippin' on Private Stock." It peaked at #27 on the Billboard Hot 100 and #3 on Billboard Hot Rap Songs.

-2011: Beginning of a new era. The stag and lion on Private Stock labels come to life....