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Democratizing good food by innovating delicious, nutritious, sustainable, profitable, and scalable products in the food and beverage industry.

✨ WE’RE HIRING! ✨ Join us in revolutionizing the post-industrial attitude towards nourishment.

We are excited to share this great piece on Chew featured this weekend on New England Living  Host Rachel Holt met with ...
05/30/2023

We are excited to share this great piece on Chew featured this weekend on New England Living Host Rachel Holt met with our CEO/Founder Adam Melonas and our team at our HQ in Fenway to explore how we are living and breathing our mission of democratizing good food for all people. https://newenglandliving.tv/chew/

Will you be in Lausanne this week for   ?Be sure to check out Chew CEO//Founder Adam Melonas in a provocative conversati...
05/10/2023

Will you be in Lausanne this week for ?

Be sure to check out Chew CEO//Founder Adam Melonas in a provocative conversation, rich debate and thought leading panel on Food as Medicine on Day 2.

Adam will be joined onstage by Dr. Nora K.(Nuritas), Richard Day (ADM) and Anand Parikh (Faeth Therapeutics).

We want to express our gratitude to the students who took the time to speak with us and learn about our mission at the J...
03/17/2023

We want to express our gratitude to the students who took the time to speak with us and learn about our mission at the Johnson and Wales Food & Hospitality Industry Job and Internship Fair. We were thrilled to share our passion for food innovation and the industry with such bright and engaged individuals. Your curiosity, insights, and enthusiasm were truly inspiring, and we are honored to have had the opportunity to connect with each and every one of you. Your interest in our mission reinforces our belief that the future of the industry is in good hands. We look forward to staying in touch and continuing the conversation about how we can all work together to impact the future of food and food systems.

Fastfood was born from a gut-instinct.When some of our team members started to be athletes, we were irritated by the qua...
03/09/2023

Fastfood was born from a gut-instinct.

When some of our team members started to be athletes, we were irritated by the quality of fuel, and as a consequence, a new product came to life within the incubation program at Chew.

We have worked for nearly ten years alongside the largest names in the CPG industry to design novel innovations that are delicious, nutritious, profitable, scaleable, and sustainable, and is growing its incubation and partner incubation programs to help develop and launch breakthrough new brands.

Tonight, the Fastfood Team will be providing samples of our new Galacto-Gummy™ performance fuel powered by REAL food at StartupCPG Alley Rally.

Let's connect to bring the next big innovation to CPG!

Last post was a bit wordy, but here is a short one... Come find us walking the floor of Expo West! Can't make the show o...
03/08/2023

Last post was a bit wordy, but here is a short one... Come find us walking the floor of Expo West!

Can't make the show or want to reach out right away? Scan the QR code or email [email protected] to get in touch today!

Is a really big chicken still a real (big) chicken?Though flavor still reigns supreme, consumers are more educated than ...
03/06/2023

Is a really big chicken still a real (big) chicken?

Though flavor still reigns supreme, consumers are more educated than ever before when it comes to the impact of their choices on the environment and their bodies. Almost 30% of global consumers have actively boycotted a product/brand because of ethical credentials.

At the same time, the generation of today forgets that corn, grapefruits, and sizable chickens and pigs are the product of aggressive selection and genetic engineering.

Where and why does a line get drawn on what is considered ‘artificial’, ‘healthy’ and ‘sustainable’?

Let’s create a new narrative to inform customers, and, by telling a new story, change the world?

What do high-intensity athletes, out-of-this-world astronauts, soon-to-be-mothers, all have in common? These very specif...
03/04/2023

What do high-intensity athletes, out-of-this-world astronauts, soon-to-be-mothers, all have in common? These very specific groups of people have unique challenges, they all rely on their bodies to complete their mission, and they change their diets to achieve their goals. Hippocrates, the "Father of Medicine" said it best, first; "Let food be thy medicine and medicine thy food!"

We have heard of the powerful inflammatory properties of berries for millennia, but how many of us actually consume them on a regular basis as preventative medicine? Joining forces with the good doctor’s advice of so long ago, let's explore how each of these extreme groups use anti-inflammatory berries as medicine to achieve success.

High-level athletic performance requires a balance of intense physical activity and restorative recovery which causes fatigue, stiffness, and nutrient deficiencies. By incorporating anti-inflammatory berries, athletes keep their bodies running like a finely tuned engine through enhanced recovery periods, allowing them to stay at the top of their game and remain injury free.

Astronauts experience up to twice the amount of radiation than we do here on earth, and the free radicals released through that radiation cause inflammation and other health issues. By consuming the powerful antioxidants found in berries, astronauts protect their bodies from the bombardment of radiation they experience during space travel.

Finally, we turn to soon-to-be-mothers and their need for anti-inflammatory properties. Carrying a growing baby causes rapid fluctuations in hormones and physical discomfort that can be managed, among other things, through antioxidants found in berries. These berries can also play a role in preventing gestational diabetes and other pregnancy related issues. Pregnant mothers need to be sure to get these important nutrients into their diets in order to remain healthy and keep their babies safe during the pregnancy.

We now know of the incredible power of food as medicine in these scenarios, but why can't we live in a world where food isn't just used as medicine sometimes, but where food is medicine? A world where foods are truly functional, either from nature or through innovative design and development? The foods that we eat should not only sustain us, they should nourish us in a way that helps us achieve our goals and personal excellence.

What would happen if we changed our relationship with food and viewed it as medicine or as a preventative rather than just a necessary sustenance? In a world where food is medicine, we consume the foods that make us feel better, be the better version of ourselves, instead of the food that makes us feel worse. We feel energized and ready to push ourselves to the next level, instead of having to drag ourselves through the day with little to no energy.

This type of food-as-medicine approach to health and wellness would revolutionize the way we view and consume food. We aim to create more nutrient-dense foods that are tailored to the specific needs of specific individuals. Our grocery stores have to be stocked with more real, beneficial foods. We focus more attention on functional foods that provide components for healthy living. We are happy to be developing functional foods that address specific diseases and health conditions. We have the power to create a better, healthier, and more productive world if we just change the way we view and consume our food.

(Also, kudos to our picture creating AI’ s idea of “Show an astronaut, a race cyclist and a pregnant woman next to a berry”)

The human brain often gets caught up in the excitement of finding a solution to a problem. But in innovation, the key to...
03/03/2023

The human brain often gets caught up in the excitement of finding a solution to a problem. But in innovation, the key to success is not in the solution itself, but in the problem you're solving for.

A whopping 30,000 new consumer goods products are released every year with a staggering 75% fail rate; however one third of US consumers are willing to try new products that solve a need. How might you stand out and solve for human needs by filling a gap currently faced by consumers?

Focus on the why. By sticking to the problem and approaching it from multiple angles, you can uncover new insights and opportunities that you might have missed if you had focused solely on a solution. This approach can lead to more creative and effective solutions for your consumers and will naturally help you stand out from the competition.

So the next time you're innovating, don't rush to find a solution. Take the time to fully understand the problem you're trying to solve, and explore all of its facets. You just might discover a breakthrough idea that changes everything.

Shoutouts to Oats! The journey from horse snack and the most boring part of our granola all the way to becoming omni-pre...
03/01/2023

Shoutouts to Oats! The journey from horse snack and the most boring part of our granola all the way to becoming omni-present in every coffee house is impressive after all.

But let’s look at oat milk as a phenomenon about what consumers are actually looking for in their food choices. With more and more people identifying as lactose intolerant or looking for animal-free options, alternative dairy products are fulfilling a clear need for the consumer that they can feel immediately.

In strong contrast to that, plant based meats are based on a planet-need, not a consumer-based problem.
Looking into emerging trends, new, innovative plant based milks such as potato milk are to be seen very soon more of, and it comes with very little surprise that alternative dairy products are gaining popularity at a much faster rate than alternative meats. Today, plant-based dairy has around 10% market share versus 2% in meat(1). To understand the market better, we looked into the journey that someone goes through to adopt a new product.

If we acknowledge the fact that adoption comes in circles and is even comparable to the process of grieving, we are able to design more fitting solutions to every single stage that we identify.

If you ever wondered, that is exactly why you will find a lot of the plant based right alongside traditional dairy products, making it easier for consumers to try something new without completely overhauling their diets. Easy rewards to nourish the adaption curve. This strategy can be applied to other food categories, such as meat substitutes or any disruptive new food. Being more accessible to a wider range of consumers is crucial amongst other aspects to further adoption.

As food industry professionals, it's important that we understand to these challenges and adapt our strategies accordingly. Do you know where your product pipeline is located in this framework? Do you meet your users halfway at all? That said, what’s the worst new food you have ever tried that made you struggle with your decision?

(1) https://www.foodmanufacturing.com/consumer-trends/article/21723117/exploring-the-growth-of-plantbased-milk

Sometimes, a gummy is just a gummy. You may have designed the best aroma, texture, and flavor, but without targeting the...
02/24/2023

Sometimes, a gummy is just a gummy. You may have designed the best aroma, texture, and flavor, but without targeting the full end-to-end experience of your customers, you may not get the chance to really make a difference, beat the market, or stand out. 86% of individuals will pay more for a great customer experience.

The good news: it doesn't matter what kind of business you're in - improving the experience for your customers and respecting their values has been proven (over and over again) to increase retention, satisfaction, and revenue. It will make your products less likely to fail and streamline your organization.

Don't just compete, serve.
It's the best way to build a business that lasts.

This week, we celebrated our 9th anniversary here at Chew! 🥂 🎉We're excited to see where the next 9 years take us!  ----...
11/04/2022

This week, we celebrated our 9th anniversary here at Chew! 🥂 🎉
We're excited to see where the next 9 years take us!
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Address

1255 Boylston Street, Third Floor
Boston, MA
02215

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+16179451868

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We're a food lab on a mission to create products that are delicious, nutritious, sustainable, profitable, and scalable.

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