Land to Market

Land to Market The world’s first outcomes-based verified regenerative sourcing solution. 1,000+ verified products, 100+ member brands & 6+ million acres measured.

A leader in the regenerative agriculture movement, Land to Market is the world’s first outcomes-based verified regenerative sourcing solution for meat, dairy, wool, & leather and cashmere. We support brands and producers who are leading the way in giving the land a voice and working to improve soil health, biodiversity and ecosystem function.

100+ products Land to Market verified, 50+ partner brands.

Data without context isn’t impact.Numbers only matter when they’re grounded in place and observed over time.A single met...
05/12/2026

Data without context isn’t impact.
Numbers only matter when they’re grounded in place and observed over time.

A single metric can’t tell the full story of a landscape.
Regeneration is not a snapshot — it’s a trajectory.

At Land to Market, we believe ecological outcomes only become meaningful when they are tied to:
• Long-term observation
• Regional context
• Ecological variability
• Real changes happening on the land

The same number can mean something completely different depending on the ecosystem, the climate, the management history, and the direction of change.
That’s why outcome verification matters.

Not because it produces more data — but because it helps interpret what the data actually means.

Healthy ecosystems are dynamic.
Understanding them requires more than dashboards and isolated indicators. It requires context, time, and grounded observation.
Regeneration can’t be reduced to a static claim.
It has to be measured as a living process.

Working landscapes don’t regenerate through slogans. They regenerate through decisions made every day on the ground: gra...
05/08/2026

Working landscapes don’t regenerate through slogans. They regenerate through decisions made every day on the ground: grazing management, recovery periods, observation, adaptation, and long-term commitment.

That’s why our work with matters.

Because regeneration is both philosophy and operation.

It’s values translated into management. And management translated into measurable landscape outcomes.

This is where practice meets proof.

As more brands, producers, processors, and supply chain partners work together, we continue building something larger than a claim:

a market connected to verified ecosystem improvement.

Some brands are not adapting to regeneration — they are built around it. represents a model where land stewardship is no...
05/05/2026

Some brands are not adapting to regeneration — they are built around it.

represents a model where land stewardship is not a supporting story, but the foundation of the business itself. Every decision, from grazing management to product positioning, starts with the land.

This is where regeneration moves beyond intention and into measurable reality.

Through Land to Market, that story becomes more than a narrative. It becomes something that can be tracked, verified, and trusted over time. Ecological outcomes are measured on the ground, creating a direct link between ecosystem improvement and the products entering the market.

This is what allows regeneration to scale with integrity.

Not through claims. Not through practices alone.

But through evidence.

Regeneration, not as a story, but as a system.

Regeneration is entering every aisle, including pet food.We’re excited to welcome as a new brand in the Land to Market ...
04/27/2026

Regeneration is entering every aisle, including pet food.
We’re excited to welcome as a new brand in the Land to Market program.
Over the past year, we’ve been working together to explore how verified sourcing can strengthen transparency and impact across their supply chain.

Through Land to Market, this means connecting products to land that is actively regenerating measured, verified, and continuously improving.

This is how regeneration scales. Not as a claim, but as a sourcing system.
Bringing verified regenerative sourcing into pet food.

Earth Day was yesterday.And one thing stood out more than anything:The number of people across different parts of the wo...
04/23/2026

Earth Day was yesterday.

And one thing stood out more than anything:
The number of people across different parts of the world working, from their place, to restore the land.

Over the last 24 hours, we’ve seen posts from producers, brands, and partners across our network.
Different geographies. Different systems. Different realities. But a shared direction.
Because regeneration doesn’t happen in isolation. It happens when decisions on the land, across supply chains, and into the market, start to align.

That’s what makes this moment different:
Not awareness. Coordination.
Not individual efforts. Collective movement.

Across the network, we’re seeing producers managing land with long-term ecosystem health in mind, supply chain partners working to maintain integrity and traceability and brands leaning in to support and source differently

All moving in the same direction.

And when that alignment happens, something powerful emerges:
Regeneration stops being an idea and starts becoming a system.
That’s the opportunity ahead. To keep building, together.

Regeneration takes time and that’s a feature, not a flaw.Ecosystems don’t change overnight.Neither does credibility.
04/21/2026

Regeneration takes time and that’s a feature, not a flaw.

Ecosystems don’t change overnight.

Neither does credibility.

Regeneration changes how sourcing works.It shifts decisions from short-term optimization to long-term land health.That’s...
04/14/2026

Regeneration changes how sourcing works.
It shifts decisions from short-term optimization to long-term land health.
That’s not idealism.
It’s strategy.

Regeneration is no longer a niche conversation.It is beginning to enter the largest global supply chains, where complexi...
04/14/2026

Regeneration is no longer a niche conversation.
It is beginning to enter the largest global supply chains, where complexity, scale, and credibility matter most.

That is why it is so meaningful to see companies like engaging with Land to Market to explore how verified regenerative sourcing can be integrated into fashion at scale.

This is where the real work begins. Because scaling regeneration is not about isolated pilots. It is about building the systems that make it possible.

The future of regenerative fashion will not be built on claims alone.
It will be built on systems that allow global brands to source with confidence, integrity, and measurable land impact.

Scale requires systems.
And systems are what turn regeneration from inspiration into infrastructure.

For years, has been a key partner in advancing verified regenerative sourcing through Land to Market, helping turn rege...
04/01/2026

For years, has been a key partner in advancing verified regenerative sourcing through Land to Market, helping turn regeneration from a field-level practice into a scalable supply chain reality.

Their support in Australia has been instrumental in building one of the most important regenerative sourcing initiatives in the world — a long-term project that continues to strengthen producer capacity through Holistic Management support, Ecological Outcome Verification (EOV), and on-the-ground technical accompaniment.

Beyond measurement, this partnership is helping create the supply chains needed to bring verified regenerative products to consumers, connecting landscape outcomes with market demand in a way that directly rewards stewardship at the producer level.

This is what leadership looks like:

not only believing in regeneration, but investing in the systems, producer support, and sourcing pathways required to make it durable.

Deckers has been a true pioneer in this movement, deeply involved in shaping what credible regenerative supply chains can look like at global scale, while helping producers across Australia continue their journey toward healthier land, stronger businesses, and long-term resilience.

Commitment creates impact.

And impact, sustained over time, creates transformation.

Atkins Ranch Inc and Land to MarketThis is what long-term commitment to regeneration looks like. “Land to Market was a n...
03/30/2026

Atkins Ranch Inc and Land to Market
This is what long-term commitment to regeneration looks like.

“Land to Market was a natural fit for Atkins Ranch, as we wanted to align with sustainability goals that resonate with U.S. consumers. Adding third-party verification to our product from trusted organizations provides consumers with a sense of trust and confidence in our sustainability claims. Since joining Land to Market seven years ago, 79% of sheep farmers that supply lamb to Atkins Ranch are Land to Market verified.” — Patrick Maher

For more than seven years, Atkins Ranch has been supporting producers across New Zealand through holistic management, EOV implementation, and premium market opportunities that reward stewardship at the farm level.

“At Atkins Ranch, our farmers see themselves as stewards of the land, and nobody knows their land better than farmers do. Working this way empowers farmers to determine what is best for their individual farms while leaving the land, water, and climate healthier and more resilient.” — Pat Maher
Their journey shows that regeneration becomes real when healthier soils, stronger farm performance, and better market access come together over time.

“We have brought our farmer members to the U.S. to see firsthand what happens in the marketplace and to better understand our customers. Our customers are willing to pay a premium for regenerative products, and it’s a proud moment for us at Atkins Ranch to know that we’re achieving our goal of putting more money back in our farmers’ pockets.” — Pat Maher

A powerful example of how trust is built across land, supply chains, and consumers, while creating real economic value for the farmers making it possible.

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