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As the sport of trail running is growing at breakneck speed, so are the options for media. Today alone I have received s...
06/12/2026

As the sport of trail running is growing at breakneck speed, so are the options for media.
Today alone I have received seven requests for my athlete roster.
Athletes racing for the win at BA/WS are there to race.
They are happy to do one or two interviews, but not six.
We intentionally booked media weeks ago in order to protect bandwidth.

Please keep in mind that athletes often have appearance requests from their brand partners.
On top of media interviews and brand requests, there are now Trail Con panels and pre race panel requests.
On top of all of this, there are a staggering amount of creatives (experienced and new to the space) reaching out to include athletes in whatever idea they have for a film.
This scenario is absolutely out of control.

I know how many hours a week I spend managing this for my team.
I cannot imagine the pro who does not have someone to say no for them.
When I decline media on behalf of an athlete in my care, the refusal is often not received well.
This needs to stop.
I don’t appreciate having to flip the tables over to be heard.
I hope that if you are reading this that you respect the word no.
Respect the word no whether it comes from an athlete, an agent or a coach.
And to be crystal clear, no response from an athlete IS a response.
No response, is a no.

The next few months.In no particular order, minus a few things in between.
05/15/2026

The next few months.
In no particular order, minus a few things in between.

Every. Day.
05/14/2026

Every. Day.

Each year, I make it a point to focus on youth in sport, the community at large and giving back to the sport that has gi...
05/03/2026

Each year, I make it a point to focus on youth in sport, the community at large and giving back to the sport that has given me so much.
From year one, RAD has given a minimum of 25% back to the community.
The first few years that presented itself by donating more food for local businesses and non-profits than we had any business doing.

My first 8 years assisting athletes with contracts and partnerships consisted entirely of pro bono consultations.
Those hundreds of conversations were how I cut my teeth, learned, listened, and grew into the certified agent and manager I am today.
That work was and remains invaluable.

For the last two years, giving back has primarily involved pro bono work for the next generation of youth in sports or for athletes I deeply believe in who need help.

This spring that focus has RAD gifting pro bono consultations for 19 athletes on Andy Wacker’s Trail Team.
A giant thank you to Alyssa Clark for diving in with me as she continues her management mentoring at RAD.
And Andy, thank you for trusting us.
Supporting and strengthening the community is always a win.
When someone feels they are not alone, their goals and dreams become limitless.

Regarding one of my athletes I was asked on repeat “What do you see in them that we are missing?”Another, I was told was...
04/16/2026

Regarding one of my athletes I was asked on repeat “What do you see in them that we are missing?”

Another, I was told was a liability. She was signed last week. I could literally hear her happiness through the phone.

One of them, “Wow, you sure moved fast to pick her up”, but the truth is, this athlete and I have intentionally been building our relationship for the better part of a year and waiting for the right time to begin work.
That time is now.

One I was told was, “simply a short course/sub ultra and not what we are looking for” and “we just don’t see a contract that big for her”. Six months later, she had 8 offers.

Another had no other offers. Just one. I was told on repeat “we’re looking for a racer, not a through hiker”, but one brand believed and went all in. This was the first ever pro I took on officially as an agent.

“Why, why, why?”
Becuase I believe in them.
I believe in belief for its own shining sake.
It’s not simply a yes, it’s a f* yes.
Every one of these athletes not only shows up but dominates.
They are a force.

To all the brand partners, coaches and athlete managers who said yes to the ride, thank you.
Thank you so darn much for your belief and trust.

February was a whirlwind.The first half had me feeding a cycling team in AZ.From there I flew to HI to join Morgan and h...
04/14/2026

February was a whirlwind.
The first half had me feeding a cycling team in AZ.
From there I flew to HI to join Morgan and his family in Maui.
An absolute highlight of the trip was spending a day onsite with the Maui Nui team.
I have a bit to unpack still, but was left deeply impressed and affected by their team, mission and ethos.
Lots more to come, but be ready to learn more about them as we grow our partnership in 2026.

Today someone on my team turned down a huge opportunity.They saw beyond the shiny thing and stayed focused on the big dr...
03/24/2026

Today someone on my team turned down a huge opportunity.
They saw beyond the shiny thing and stayed focused on the big dream.
Part of being professional is making professional decisions.
No doubts. Full send.

The 10,000-hour rule suggests that roughly 10,000 hours of deliberate practice are required to achieve mastery in any co...
03/22/2026

The 10,000-hour rule suggests that roughly 10,000 hours of deliberate practice are required to achieve mastery in any complex skill. It emphasizes intense, focused training over raw talent, often requiring 7-10 years of consistent intentional practice.
This should not be mistaken for simply showing up for 10,000 hours with soft commitment.

After all, life comes from you not at you.
And we all know that hustle beats talent when talent doesn’t hustle.
Someone innately talented showing up half committed, will surely be usurped by the person without innate talent who hustles seven days a week to be their best. Make those 10,000 hours count.

Mistaking one’s presence for the event, rather than focusing on the spirit of excellence is pure ego.
Researching, troubleshooting, and putting method to practice is the work.
It is also vulnerable, in your face-kick the ego out the window when done so front facing in a race.

I applaud these two for the individuals they are and the team they have quickly become.
The goal is to be the best. To become so skilled and vigilant, that they cannot be dismissed.
It takes a great deal of peaks and valleys to achieve this.
To be excellent.

Two Golden Tickets and several CR’s+PR’s. I may never fully recover from the emotion. Seriously, WOW. Just WOW. That’s a...
02/16/2026

Two Golden Tickets and several CR’s+PR’s.
I may never fully recover from the emotion. Seriously, WOW.
Just WOW. That’s an easy shine to give from any side of the fence.
You all set a new bar.

As an agent, my heart was overflowing with happiness watching the 24 yr old Shea Aquilano fight like nothing I have seen from her to date with a 20 minute PR in the fiercest women’s field imaginable...yet fall short of her ultimate prize. The definition of bittersweet.
Shea, our first conversation a year ago, I told you I believed you were the future of this sport. Those thoughts have not wavered. You drove that home this weekend from the gun to the last step of that 100k.
You are a force. Never forget that.

But let’s not overlook the giant wins that fall within the athletes who fought like hell and figured things out on the fly.
The athlete who was wise enough not to start due to an underlying injury, the athlete who pulled themselves from the race due to severe unmanageable pain, the athletes who stayed in the fight and won the mental battle. These are wins.
Watching you each troubleshoot further solidifies my belief in you.
That’s the good stuff. It’s what it’s all about.
Not every day can be everyone’s day.
We’re going to figure the road blocks out.
No rest until it’s done. I got you.

Today gives me hope.It’s been a long time coming, nearly a year in effort.Jennifer Licther single handedly (and unknowin...
02/02/2026

Today gives me hope.
It’s been a long time coming, nearly a year in effort.

Jennifer Licther single handedly (and unknowingly until now) was responsible for the biggest gridlock in the sport of trail running. We narrowed things down to five brands. All had offers and everyone wanted Jenn on their team. No one could move on budget until Jenn made her decision.

One by one we redlined the list until there were 3 brands, then 2 and it was obvious who the absolute without pause best fit was for both sides.
It was an absolute honor to watch this all unfold.
In the 10 years I have been negotiating for athletes, I can easily say I have never seen more activity and interest. For this athlete to be a woman and person of color is everything.

I want to give a very large shout out to the incomparable Lucy May with Nike ACG. Your work is shifting this sport for the great good.
I am thrilled to have multiple athletes on your team and in your care.
You deserve endless shine today for this exceptional and diverse team you have built. We need more humans like you.
Thank you.

Adam Merry. It has been a year my friend! Thank you so darn much for hanging in there.
My belief runs deep in you as an athlete, a human and a friend.
The absolute highlight of my year was calling you during a blizzard to say three simple words that brought tears to my eyes…so choked up I could hardly speak, “Lucy said YES!”
We’re never looking back. I got you.

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