RAD - Real Athlete Diets

RAD - Real Athlete Diets Delicious, performance oriented food for active people.

August 2026Small, but mighty.Never underestimate what a small team can accomplish.
08/19/2026

August 2026
Small, but mighty.
Never underestimate what a small team can accomplish.

I will forever and always remember suffering through a race and my coach Jason Koop appearing out of no where in the mid...
08/15/2026

I will forever and always remember suffering through a race and my coach Jason Koop appearing out of no where in the middle of the mountains.
The impact that had on me directly resulted in how I show up for athletes on my team.
Thank you Koop.
I cannot be at every race, but I will always do my best to personally be present at least once every season. This weekend I was lucky enough to bop over to Leadville to watch Anna Gibson race her first ever Leadville 100.
A fever dream of a day.
Once again reminding myself to breathe.
I’m the lucky one.

Sometimes I have to remind myself to breathe. F1F2F5F6F28M7M9
07/01/2026

Sometimes I have to remind myself to breathe.
F1
F2
F5
F6
F28
M7
M9

As the sport of trail running is growing at breakneck speed, so are the options for media. Today alone I have received s...
06/12/2026

As the sport of trail running is growing at breakneck speed, so are the options for media.
Today alone I have received seven requests for my athlete roster.
Athletes racing for the win at BA/WS are there to race.
They are happy to do one or two interviews, but not six.
We intentionally booked media weeks ago in order to protect bandwidth.

Please keep in mind that athletes often have appearance requests from their brand partners.
On top of media interviews and brand requests, there are now Trail Con panels and pre race panel requests.
On top of all of this, there are a staggering amount of creatives (experienced and new to the space) reaching out to include athletes in whatever idea they have for a film.
This scenario is absolutely out of control.

I know how many hours a week I spend managing this for my team.
I cannot imagine the pro who does not have someone to say no for them.
When I decline media on behalf of an athlete in my care, the refusal is often not received well.
This needs to stop.
I don’t appreciate having to flip the tables over to be heard.
I hope that if you are reading this that you respect the word no.
Respect the word no whether it comes from an athlete, an agent or a coach.
And to be crystal clear, no response from an athlete IS a response.
No response, is a no.

The next few months.In no particular order, minus a few things in between.
05/15/2026

The next few months.
In no particular order, minus a few things in between.

Every. Day.
05/14/2026

Every. Day.

Each year, I make it a point to focus on youth in sport, the community at large and giving back to the sport that has gi...
05/03/2026

Each year, I make it a point to focus on youth in sport, the community at large and giving back to the sport that has given me so much.
From year one, RAD has given a minimum of 25% back to the community.
The first few years that presented itself by donating more food for local businesses and non-profits than we had any business doing.

My first 8 years assisting athletes with contracts and partnerships consisted entirely of pro bono consultations.
Those hundreds of conversations were how I cut my teeth, learned, listened, and grew into the certified agent and manager I am today.
That work was and remains invaluable.

For the last two years, giving back has primarily involved pro bono work for the next generation of youth in sports or for athletes I deeply believe in who need help.

This spring that focus has RAD gifting pro bono consultations for 19 athletes on Andy Wacker’s Trail Team.
A giant thank you to Alyssa Clark for diving in with me as she continues her management mentoring at RAD.
And Andy, thank you for trusting us.
Supporting and strengthening the community is always a win.
When someone feels they are not alone, their goals and dreams become limitless.

Regarding one of my athletes I was asked on repeat “What do you see in them that we are missing?”Another, I was told was...
04/16/2026

Regarding one of my athletes I was asked on repeat “What do you see in them that we are missing?”

Another, I was told was a liability. She was signed last week. I could literally hear her happiness through the phone.

One of them, “Wow, you sure moved fast to pick her up”, but the truth is, this athlete and I have intentionally been building our relationship for the better part of a year and waiting for the right time to begin work.
That time is now.

One I was told was, “simply a short course/sub ultra and not what we are looking for” and “we just don’t see a contract that big for her”. Six months later, she had 8 offers.

Another had no other offers. Just one. I was told on repeat “we’re looking for a racer, not a through hiker”, but one brand believed and went all in. This was the first ever pro I took on officially as an agent.

“Why, why, why?”
Becuase I believe in them.
I believe in belief for its own shining sake.
It’s not simply a yes, it’s a f* yes.
Every one of these athletes not only shows up but dominates.
They are a force.

To all the brand partners, coaches and athlete managers who said yes to the ride, thank you.
Thank you so darn much for your belief and trust.

February was a whirlwind.The first half had me feeding a cycling team in AZ.From there I flew to HI to join Morgan and h...
04/14/2026

February was a whirlwind.
The first half had me feeding a cycling team in AZ.
From there I flew to HI to join Morgan and his family in Maui.
An absolute highlight of the trip was spending a day onsite with the Maui Nui team.
I have a bit to unpack still, but was left deeply impressed and affected by their team, mission and ethos.
Lots more to come, but be ready to learn more about them as we grow our partnership in 2026.

Address

Boulder, CO
80302

Telephone

(757) 871-7394

Website

Alerts

Be the first to know and let us send you an email when RAD - Real Athlete Diets posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category