10/25/2024
FLAVOR PROFILING
There’s a saying - “The only two things I really like are serotonin and dopamine.” It points to the fact that we like what we like because those things trigger a chemical reaction in our body. And that chemical reaction is actually… what feels good.
This dynamic is at the core of life; it’s the kind of thing that songs are written about - “forget your lust, for the rich man’s gold… all that you need, is in your soul.” - Lynard Skynard
And, it happens to also be at the core of high-level culinary thinking. Flavor Profiling is an exercise I use to identify a client’s taste-equivalent to serotonin and dopamine. For the sake of example (this is oversimplified) when asked what your favorite flavor combos are, you mention - Thai Food, Mexican Food and Indian Food… “especially that green chutney they put on the side.” It would be safe to note that two of the things you “actually” really like are the cilantro-lime and sweet n sour flavor sets, in addition to those cuisines etc.
Through a process of asking specific questions and gathering other data, the first step in creating a personalized plan or system for someone, is building their flavor profile. The developer’s skill level at this will determine whether the product has a high level of efficacy, or effectiveness. Meaning … does it work in theory or does it work-work.
Menu + Recipe development based off of this is especially useful for people with various dietary restrictions. No matter what you can or cannot eat, if you know what you actually like… what your taste buds are craving underneath the cuisine and recipe name… then you can in the best possible way, exploit that information and have what you really want along with what you need.
A diet done any other way is what makes them suck as bad as they do. Nothing will replace certain items that you have to let go of, and very little can take the place of overdoing something, but still getting to have food that you really really enjoy… can be the make or break.