10/31/2024
The time has come to announce the end of this journey. Zesty is finished.
While this wasn’t the conclusion we envisioned, the beverage landscape is a better place than when we started 8 years ago.
Millions of Americans now reach for “better for you” sodas or sparkling water in place of Big Bev sugar water.
People are learning how to unf*ck their diets.
We’re beginning to understand that a higher level of health brings forth a higher level of consciousness. And maybe that’s all we could have ever hoped for.
The list of people to thank is long and we’ll get there in time.
Next week, we will be at the brewery Monday-Thursday doing a garage sale and welcoming friends. If you feel like stopping by, we’d love to raise one last glass with you.
Cheers to each and everyone of you.