02/24/2026
Meet Food Connects Food Hub customer Long River Produce Market!
This South Deerfield, MA market is a year-round stop for organic produce, locally raised meats, farm-fresh eggs, cheeses, baked goods, and more, all sourced within 200 miles. That means fresher food, smaller emissions footprint, and real support for our local food economy!
Originally part of Atlas Farm, it became independently owned in 2022 when General Manager Kelly Hickey purchased it. In November 2025, it became Long River Produce Market, inspired by Quinnehtukqut, the Algonquian name for the Connecticut River which sustains the valley.
Next time you're in the Pioneer Valley, stop on by for some of Western MA's freshest finds!