Luigi’s Deli & Italian Market

06/17/2026

06/17/2026

August 6, 1955 our father and grandparents immigrated to the United States from the city of Avellino in the Campania region of Italy. Short of 10 years after their arrival, Giovanni and Assunta Terraglia alongside their sons Salvatore and Luigi opened their first restaurant. On June 17th 1965 a dream became reality and a long history of family and food ensued. On that day in 1965 our family opened Conca D’oro restaurant on Front Street in Plainfield. What was a small storefront pizzeria morphed into a restaurant where families came to gather whether it be a Friday night tradition or a special occasion, the Conca D’oro is where you went not just for a great meal, but to treated like family. Our father Luigi (“Louie” to some) and our Zio Salvatore ran a kitchen that was admired by other chefs. They were tough, but always full of love and compassion and that translated to their food. Many remember our Nonna Assunta standing guard at the kitchen door, making sure that everything that left the kitchen was done right.
Fast forward to June 11, 1991 when the family opened Luna Rossa in the Pluckemin section of Bedminster. The traditions of family and food continued, this time with the next generation of Terraglia’s which included two of Luigi’s children Daniela and Luigi at their father and uncles side. Under the guidance of their parents, Lou & Charlene, they learned every aspect of the business. After over 30 years at Luna Rossa it was time for the family to hang up their aprons…for a short time. In the years that followed the family continued to cater to loyal customers that just yearned for the taste of the food, food that spoke of their history. Come Fall of 2024 Daniela and Luigi, under the continued guidance and the support of their parents prepared to open Luigi’s Deli & Italian Market. On December 24,2024 the next generation opened the doors to the next chapter of this incredible story.
The brother and sister duo look forward to continue bringing you not only great food, but the traditions that we were raised on. The place where the finest quality, old world recipes and today’s highest standards meet.

We are blessed and honored to be continuing in the legacy that was started over 61 years ago!

We look forward to being a longstanding
part of the community and bringing you the very best our family has to offer.

Thank you for the opportunity to let us share our family history through our food with you.

Grazie e Buon appetito ,

Daniela and Luigi

06/13/2026

Congratulations Team USA on their win last night in their first game of this 2026 World Cup!

Brazil-Morocco playing tonight here in NJ! Both staying and practicing in our backyard.
Come stock up on goodies for your FIFA festivities.

Who are you rooting for in this World Cup?

06/12/2026

Looking forward to tomorrow night. Supporting our volunteer rescue squad (Thank you 🙏) and some live music. We hope to see you there!

06/12/2026

PSA for surrounding area

06/11/2026

About last night! Daniela & Luigi took a little time for some fun and live music, and of course new posters for our walls!
Luigi’s #113 Dave Matthews show, Daniela’s #152 show.

Recognize any of our sandwiches on the set list? What song should we make it a sandwich next?

06/10/2026

Wednesday June 10
We will be closing today at 2 pm!
Back tomorrow at 8 am!

06/02/2026

ITALIAN made NUTELLA is back in stock! Such a better flavor and consistency! Don’t believe us, try for yourself!!!!

06/01/2026

Monday June 1st!
Happy Heavenly Birthday to our father. You are loved and missed beyond words!

Today’s sandwich special is the MR. LOU in honor of our dad! Broccoli Rabe, Porchetta & imported hard, sharp provolone with olive oil & balsamic vinegar $11.95 for 8 inch!

Ti vogliamo tantissimo bene 💕🙏

05/25/2026

We are closed today in Remembrance of those that made the ultimate sacrifice for our country. The home of the free because of the brave.

Have a blessed and safe Memorial Day! We look forward to seeing you this week.
Back at 7 am Tuesday!