Real Food Brands

Real Food Brands Helping natural food & farm brands shake up shopping carts! Listen to the podcast to build a meaningful & memorable brand.

09/01/2026

Something is quite right…but these chips are probably well protected! 🐡🎈😅

08/28/2026

More sales sounds like a good thing…but are you focused on the right things at the right time?

Sales & distribution can get complicated FAST. And once you choose a direction, how do you know when to stay the course—or reassess?

In Ep. 201 of the Food Business Marketing Podcast, Clint and I dig into three areas to consider:

🛒Are you selling in the right channels? Not every product or business belongs everywhere. Where can you build a strong foothold without spreading yourself too thin?

🛒How will you get your product to the end user? Distribution affects your margins, operations and ultimately whether those sales are actually helping your business, or not.

🛒Are you still focused on the right things?
Markets change. Costs change. Your business changes. You might change. A strategy gives you direction AND a way to recognize when it’s time to reassess.

Clint also shares a real (and costly 😬) example from his business Start Right Foods that brings that last point to life.

🎙️ Ep. 201: Sales & Distribution: Are You Focused on the Right Things at the Right Time?

Listen wherever you get your podcasts—or comment/DM me for the link!

Let’s go shake up shopping carts! 🛒

08/28/2026

Have you heard the phrase the only thing constant is change? We can count on change!

🎙️The food business maintenance check up series continues to help you assess& evolve. This time we are talking about Sales and Distribution.

Clint has a good story about reviewing assumptions/plans when circumstances change. You can hear that here, and my next post will share more about what’s in the episode.

I encourage you to take a listen so you can continue your own food business maintenance checkup!

📧 Reminder to sign up for my weekly newsletter. Starting today, it is less of a newsletter and more of a note from me focusing on one strategy topic that will help you move your business forward. A quick read, intended to bring big wins!

08/27/2026

🛒 Fixa Foods is shaking up shopping carts! They are a hyper local fresh pesto business in Central Oregon (Bend, OR to be exact)…follow them on IG to hear when they start shipping this fall.

Barb was a JOY to work with! And I’ve had so much fun testing Fixa fresh pestos on and in things I’ve been making…all I can say is 🤩. No more boring meals around here.

Can’t wait for you to be able to try. The flavors are just phenomenal.

Check out Fixafoods.com to get fresh inspiration from their unique meal starter “formula” 👀

More to come!

08/25/2026

It’s interesting how two foods in the same category can be so different. No shade to Bob’s quick oats, I’ve bought them for years…until now!

Learning about Heartland Craft Grains oats from Rochelle is like when I learned about cooking dry beans from Lisa Food/ocracy … true game changers! These oats are next level in terms of taste and I have to guess nutrition too.

I share this to celebrate food that’s closer to (or straight from) our farmers when you can find options. It’s like a different ballgame.

And here you can see one of the things I made from my 10lb blueberry box too! 🤩🫐🍋

➡️ Are there things like dry beans or whole oats or even peeling your own carrots instead of baby carrots…that you are interested in doing, but feels like a lot of work? I’d love to hear/learn!

08/22/2026

200 episodes! 🎉 It’s good reminder that a milestone is also a chance to recognize what you’ve built along the way.

For Ep 200, Clint and I went back through the archives and chose 5 episodes worth discovering—or revisiting with the lens of experience you have now.

🛒 We’d LOVE to hear your favorite episode, or anything you remember from an episode that stuck with you?

📧 Did you see my Friday newsletter today with 3 Qs to ask yourself to learn from your wins/progress? If not, I can forward it to you!

I’m so glad you’re here!

08/22/2026

200 episodes! 🎉 It’s good reminder that a milestone is also a chance to recognize what you’ve built along the way.

📧 Did you see my Friday newsletter today with 3 Qs to ask yourself to learn from your wins/progress? If not, I can forward it to you!

For Ep 200, Clint and I went back through the archives and chose 5 episodes worth discovering—or revisiting with the lens of experience you have now.

🛒 We’d LOVE to hear your favorite episode, or anything you remember from an episode that stuck with you?

I’m so glad you’re here!

Remember this face…HIS, not mine, lol…when you need a fun holiday entertaining idea. ⛄️ Sharing this now because cheese ...
08/21/2026

Remember this face…HIS, not mine, lol…when you need a fun holiday entertaining idea. ⛄️ Sharing this now because cheese balls can be a fun way to include real food flavors any time of year based on what’s in season. Permission to get creative!

Working on a special project—more info to come…

You don’t have to wait for something to go wrong to review how your business is going… but it’s easier to do that when y...
08/20/2026

You don’t have to wait for something to go wrong to review how your business is going… but it’s easier to do that when you know what you’re looking for.

That’s the idea behind the Business Maintenance series we’ve been working through on the podcast: step back every once in a while, look under the hood and ask a few good questions about what’s working, what’s changed and where you might need more clarity. ➡️

So far, we’ve tackled brand clarity, financial clarity and marketing. 3 areas down. 5 more to go!
Swipe through for a quick check-in on the first three—and a look at what’s still to come. 👉

Note: don’t let any of the areas you might not feel as strong in intimidate you! We can help you get your thoughts organized to diy or work with your existing team, but we’ve also got great connections in all of these areas when you’re ready to really dig in.

Fun fact: I used to love doing pointillism, obviously at a much smaller scale than this example 🎨🖌️😆

Take it step by step …have you listened to the first part of the series yet?

Which of the 8 areas deserves more of your attention right now?

🎧 You can dig deeper into the first three on the Food Business Marketing Podcast, episodes 197–199. And follow along as we help you work your way through the rest of our Food Business Maintenance Check.

if you have questions about any of it, or how we can work together to clarify what your business is known for … send me a DM!

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