All of our recipes are loaded with immune-boosting superfoods and designed with preventative nutrition in mind, but so tasty and satisfying. All of our recipes are loaded with immune-boosting superfoods and designed with preventative nutrition in mind, but so tasty and satisfying that every bite feels like a treat. This isn’t health food; it’s about creating a healthier relationship with food. MIS
SION
7 Grain Army empowers the everyday eater to answer food cravings with mindful, health conscious choices. BUSINESS DESCRIPTION
We are a wellness bake shop, food manufacturer and lifestyle brand providing convenient, feel good eats to help navigate your daily routine. BUSINESS DESCRIPTION
Jumpstart the morning with wholesome muffins crafted from gut friendly flours, natural sugars and plant-based fats, ready to go from your home freezer to bakery quality fresh in a matter of minutes. Robust, flavorful spreads make snacking as delicious as it is satiating, and elevate every bite into a protein-ripped energy boost. Just add water to a packet of dehydrated turmeric tonic for an effervescent pick-me-up, or to an expertly cooked and seasoned grain pilaf for an easy, nourishing meal at the end of a long day. Whether you visit our Brooklyn micro-bakery cafe window, pick up ready-to-eat goods from the freezer aisle of your favorite retail grocery store, or subscribe to a weekly “purpose box” delivered straight to your doorstep, we make it easy to incorporate nutrient rich whole grains into your diet. HISTORY AND BACKGROUND
Originally founded as a wholesale bakery business by Matthew Tilden in 2009, SCRATCHbread accumulated a top client list of New York restaurants and coffee shops, including Danny Meyer’s Union Square Cafe. HISTORY AND BACKGROUND
In the next five years, SCRATCHbread would grow from a $75,000 annual wholesale business to an $85,000 a month phenomenon, on a remote corner of Bed-Stuy without a single seat.
7 Grain Army is the next step in the evolution - a clean line of baked goods, spreads and ready-to-eat products made in New York’s hottest neighborhood, with the heart and soul of one of Brooklyn’s most beloved cult food brands. LOCATION
88 Roebling Street, on the southwest corner of North 7th Street, is only one block from the Bedford Avenue subway in the center of Williamsburg, with hundreds passing on a daily basis. The neighborhood consists of busy professionals and young families, demographics who esteem good taste, affordability, wellness and fun in their food choices. CURRENTLY RAISING
7 Grain Army has successfully raised $50,0000 to secure our lease, initiate Phase 1 build-out, purchase equipment and pay for branding and design. Additional funds will be used to cover payroll, ingredient costs and operating expenses during our Phase 1 roll out, and to help push through to Phase 2 of our plan. This means we can increase capacity and grow our revenue streams, and continue investing into our customers, staff and partners to build a community that benefits everyone. PHASE 2 - MICRO-MANUFACTURING AND DTC
Build-out and additional equipment to optimize space for scaling production capacity and order fulfillment
Extended operating hours for walk-up window
Launch of frozen product line with local retailers (Depanneur, Campbell & Co), home delivery vendors (Baldor, Chef’s Warehouse) and proprietary Direct-to-Consumer sales
Previous
Next
2020
Finish Phase 1
Phase 1 - Bake-Shop Pop-Up
2020
Capital Raise
Receive Investment through Mainvest to wrap up Phase 1 and Begin Phase 2 of our journey! SPRING 2021
Complete Phase 2
Phase 2 - Micro-Manufacturing and DTC
2021
Start Phase 3
Phase 3 - Co-Packing
PHASE 1 - BAKE-SHOP POP-UP
Walk-up window bake-shop in the heart of Williamsburg
Live marketing and brand interaction with target demographics
7 Grain Muffins - sold by the box, or toasted and topped with signature sweet and savory condiments
Beverages - drip coffee, cold brew, turmeric tonic and kombucha
Slab Cake - thick, streusel topped, whole grain coffee cake
Savory - egg wraps in house made tortillas, grain bowls and grits
PHASE 3 - CO-PACKING
Outsource production to a co-packer partner
Secure partnerships with big box retailers (Whole Foods)
Williamsburg location remains heart and soul of brand, but space can now be repurposed as an interactive “showroom,” test kitchen for new product development and classes
