The Matzo Project

The Matzo Project The Matzo Project introduces carefully made, artfully packaged, legitimately scrumptious matzo to a stale, outdated, dusty corner of the marketplace.

We set out to make an alternative to a culturally loved, but traditionally flavorless cracker and instead, we got a super-snappy, extra-flavorful, crazy-versatile snack that goes with every single thing we've tried to put on it. (We are not making this up.) While it currently languishes in the 'Ethnic Food' Aisle, our hope is to help matzo claim its rightful spot in the Cracker Aisle; nestled between the Saltines and the Pita Chips.

Ancient is trending. FINALLY something we’re uniquely qualified for.Our Shmura Matzo made the Specialty Food Association...
09/01/2026

Ancient is trending. FINALLY something we’re uniquely qualified for.

Our Shmura Matzo made the Specialty Food Association Rooted Rituals list.

Not bad for a 3,000-year-old cracker 🥂

08/31/2026

High Holiday baking starts… NOW-ISH. 🍎🍯

So we’re taking 15% off ALL our baking mixes (+ the Baking Bundle!) for the entire month of September. Golden Cake! Brownies! Pancakes! Things you invent that we haven’t even thought of yet!

No code. No hoops. Just 15% off on our website all month long.

What are YOU making?

P.S. They’re but you’d never know (which is kinda the point.)

08/25/2026

Excuse us, WHAT?!

08/23/2026

Brownie Brittle! Brownie Bark! Brownie Crunch! Whatever you want to call it, we made it with our Brownie Mix and YOWZA 💥

Here’s what to do:

1 box Matzo Project Gluten Free Brownie Mix
1 egg white
¼ cup water
¼ cup vegetable oil
2 Tbsp melted butter

Mix everything together.

Spread VERY thin on a parchment-lined sheet pan. Sprinkle with whatever toppings make you happy.

Bake at 325°F for 20–25 minutes.

Let cool, slide onto a cutting board and cut into square pieces. (Imperfection encouraged.)

Put the pieces back on the sheet pan, this time without parchment, and bake at 300°F for another 5 minutes to get them extra crispy.

WE KNOW, RIGHT?????

We’re not a bagel, but they’re letting us in anyway.The Matzo Project is headed to Bagel Up’s 7th Annual New York Bagelf...
08/17/2026

We’re not a bagel, but they’re letting us in anyway.

The Matzo Project is headed to Bagel Up’s 7th Annual New York Bagelfest, presented by King Arthur Baking Company - Sunday, November 15th at Citi Field.

There’ll be 25 acclaimed bagel shops from five countries. And us. Hi. 👋🏼

Tickets start at $69, with $49 Early Bird tickets dropping September 8th.

See you at Citi Field ! We’ll be the matzo people at the bagel festival. Obviously. 🥯💙

Sampling! Selling! NEW STUFF! Get tickets! Hurry!

All this carrying on about our matzo. Now put on a sweater and take some chips for the road. 💙
08/10/2026

All this carrying on about our matzo. Now put on a sweater and take some chips for the road. 💙

Vogue hasn’t called yet. Weird.
08/08/2026

Vogue hasn’t called yet. Weird.

08/07/2026

If you need us, we’ll just be over here hanging out with people who make really delicious things.

Thanks Clementine's Ice Cream for throwing this little party. Same time next week?

Address

Brooklyn, NY

Telephone

+19292762896

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