10/16/2026
Thank you to everyone that voted on a new herb! We are happy to announce that herb shop's new bulk herb is Echinacea Purpurea!
Echinacea (also known as purple coneflower) is a medicinal herb that's incredibly rich in antioxidants and is most known for its beneficial effects on the immune system. It contains compounds called alkamides, which can further enhance antioxidant activity. The complex chemical composition of the roots and herbs of echinacea also contains ketoalkenes, caffeic acid, polysaccharides, and glycoproteins, which are believed to be responsible for noted immunostimulatory and anti-inflammatory activities.
When taken at the first sign of illness, studies have shown echinacea can lessen the severity and shorten the length of a cold or flu.
In short? Echinacea is an immune boosting power house! Pair with elderberry for the best immune support through flu season!