Private Label Cellars

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Private Label Cellars Boutique Farm Winery, located in Catharpin VA, USA. We are open on Fridays and Saturdays 12 noon to 6 pm. Must be 21 years or older to visit.

The first w**e of 2026 is officially underway at Private Label Cellars , and the yeast is hard at work!Harvested at peak...
10/08/2026

The first w**e of 2026 is officially underway at Private Label Cellars , and the yeast is hard at work!

Harvested at peak ripeness from Zephaniah Farm Vineyard, our 2026 Vidal Blanc is in the fascinating early stages of becoming something special.

Right now, it’s a little funky. At approximately 8% alcohol and 4% residual sugar, the yeast is still busy converting sugar into alcohol and developing the flavors and aromas that will define the finished w**e. It’s a delicate balance of chemistry, biology, and a little w**emaking magic.

For now, the Vidal Blanc will rest in a variable-capacity stainless steel tank, with Ashton closely monitoring its progress until it’s ready for filtering and bottling.

And here’s where the science gets interesting: Not all yeasts are created equal. Different strains influence fermentation, aroma, flavor, and ultimately the character of the w**e. Selecting the right yeast is one of the many decisions that separates simply making w**e from crafting it.

Ashton’s 2023 Vidal Blanc earned Gold at the Virginia Governor’s Cup, so expectations for the 2026 vintage are understandably high!

Stop by Private Label Cellars this Friday or Saturday, noon–6 PM, and talk a little fermentation science with our resident w**e geek. Ashton is always happy to explain what’s happening behind the scenes—and why the smallest details can make the biggest difference in your glass.

Great w**e doesn’t happen by accident. There’s science behind every sip.

**e **emaker

Private Label Cellars 3704 Sanders Ln., Catharpin, VAOpen Fridays & Saturdays, noon - 6 PM
10/02/2026

Private Label Cellars
3704 Sanders Ln., Catharpin, VA
Open Fridays & Saturdays, noon - 6 PM

It’s crushing season in Virginia and Ashton is CRUSHING it.Seven w**es. Seven medals. Not too shabby for a boutique w**e...
09/24/2026

It’s crushing season in Virginia and Ashton is CRUSHING it.

Seven w**es. Seven medals. Not too shabby for a boutique w**ery in Prince William County.

Every bottle is 100% Virginia grown and expertly crafted, and the latest results from the Atlantic Seaboard W**ery Association competition have given us plenty to celebrate. Most notably, Ashton’s 2024 Merlot took Gold and Best in Class, named the best Merlot on the East Coast.

Here’s the new bling:

2024 Merlot — Gold, Best in Class
2024 Cabernet Sauvignon — Gold
2024 Viognier — Silver
2024 Cabernet Franc — Silver
2023 Synchronicity — Silver
2025 Rosé of Cabernet Franc — Bronze
2020 Sparkling W**e — Bronze

Each year, w**eries from 17 eastern states submit their w**es to the Atlantic Seaboard W**e Association, whose annual competition is the largest in the nation focused exclusively on w**es of the East Coast.

That’s some serious company and we’re pretty proud to see Virginia w**e, Prince William County, and Ashton’s w**emaking on the list.

Stop by Private Label Cellars this weekend and raise a glass to the best of the East Coast!

Open Fridays & Saturdays, noon–6 PM.

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It’s harvest time in Virginia, and the vineyards are getting serious. After a rocky start to the 2026 growing season, in...
09/17/2026

It’s harvest time in Virginia, and the vineyards are getting serious. After a rocky start to the 2026 growing season, including a late frost, the vines have rallied, and we’re seeing some beautiful fruit developing, especially among the reds.

Stop by Private Label Cellars this weekend and talk grapes, fermentation, and the science behind turning exceptional fruit into exceptional w**e with Ashton, our resident mad scientist. He’s already thinking about what this vintage might become - and harvest is where the story begins.

Open Fridays & Saturdays, noon–6 PM.

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Stop by Private Label Cellars this Friday or Saturday for a tasting, or simply settle in with a glass of w**e and someth...
09/10/2026

Stop by Private Label Cellars this Friday or Saturday for a tasting, or simply settle in with a glass of w**e and something delicious to accompany it. Warm baguettes, pizza, charcuterie, cheeses, crackers and more are waiting in the cooler.

Good w**e. Good food. Good company. No complicated agenda required. Just sip, relax, and enjoy the weekend.

Friday & Saturday, Noon–6 PM

Special Labor Day Monday Opening! “Rise up this morning, smiled with the rising sun…” and with a beautiful weekend ahead...
09/03/2026

Special Labor Day Monday Opening!

“Rise up this morning, smiled with the rising sun…” and with a beautiful weekend ahead, there’s really only one thing to do: slow down, pour a glass, and don’t worry ’bout a thing. Stop by Private Label Cellars and explore our new tasting lineup - one that gives summer a proper toast while gently welcoming the first hints of fall.

🍷 FUTURES PICKUP: The 2025 Barrel Aged Chardonnay is bottled, labeled, and ready for pickup for everyone who invested at our March Barrel Tasting. Picking up your futures this weekend? Enjoy a complimentary taste while you’re here!

Open Friday, Saturday & Monday | Noon–6 PM

Come raise a glass, catch the sunshine, and let the weekend unfold.

Ashton’s Viognier is back on the menu! The 2024 Viognier is a w**emaker favorite - and one of ours - offering the kind o...
08/27/2026

Ashton’s Viognier is back on the menu! The 2024 Viognier is a w**emaker favorite - and one of ours - offering the kind of character and conversation that makes every glass worth lingering over. Stop by and taste why this “conversation in a bottle” won’t last long.

🍇 Open Fridays & Saturdays | Noon–6 PM

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08/20/2026

2024 Task Force is now bottled and ready for futures pick up. Aged 16 months in American Oak and finished in French Oak for 6 months. This proprietary blend is well structured, complex with a long contemplative finish. Come and get your futures. 2024 Task Force will not be released to the public for the foreseeable future.

Cheers,
Ashton

⚠️ LOW INVENTORY ALERT! ⚠️Going… going… almost gone!Two standout favorites are disappearing fast from the cellar:🍷 2021 ...
08/05/2026

⚠️ LOW INVENTORY ALERT! ⚠️
Going… going… almost gone!
Two standout favorites are disappearing fast from the cellar:

🍷 2021 Barrel Aged Chardonnay – Silver Award Winner
Crafted from Fauquier County grapes, barrel fermented and aged to perfection.

🍷 2023 Cabernet Sauvignon
Made with Loudoun County grapes and barrel aged 14 months in French oak for depth, structure, and elegance.

These w**es won’t last long—once they’re gone, they’re gone!

Stop in soon and secure your bottles before it’s too late.

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🍷 Another exciting announcement for our Futures investors! 🍷The 2024 Task Force is being bottled this week and will be r...
07/29/2026

🍷 Another exciting announcement for our Futures investors! 🍷

The 2024 Task Force is being bottled this week and will be ready for pickup soon!

Aged 18 months in American and French oak, this bold, perfectly balanced red is the result of patience, craftsmanship, and Ashton’s passion for w**emaking.

What’s in the blend? That’s still top secret… but trust us, it’s worth the wait.

Futures members: Keep an eye out—we’ll be announcing pickup dates soon!

* Photo curtesy of a friend in w**e.

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Address

3704 Sanders Lane
Catharpin, VA
20143

Opening Hours

Friday 12pm - 6pm
Saturday 12pm - 6pm

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