Private Label Cellars

Private Label Cellars Boutique Farm Winery, located in Catharpin VA, USA. We are open on Fridays and Saturdays 12:00 noon to 6:00 pm. Must be 21 years or older to visit.

Real men drink red wine... and smart men know moderation is key.Red wine contains naturally occurring polyphenols and an...
06/17/2026

Real men drink red wine... and smart men know moderation is key.

Red wine contains naturally occurring polyphenols and antioxidants such as resveratrol, compounds that have been studied for their potential role in supporting heart health and reducing oxidative stress. (You can also find similar beneficial compounds in grapes, blueberries, and other dark-colored fruits!)

This Father's Day, raise a glass to Dad with a bold Virginia red from Private Label Cellars. Whether he's grilling steaks, relaxing on the patio, or celebrating with family, there's no better companion than a great bottle of red.

Purchase any 3 bottles and receive a complimentary tasting.

Cheers to all of the Fathers and Godfathers!

Grilling season is here, and there’s no better partner for a great steak than Ashton’s 2023 Cabernet Sauvignon.Crafted f...
06/03/2026

Grilling season is here, and there’s no better partner for a great steak than Ashton’s 2023 Cabernet Sauvignon.

Crafted from Loudoun County fruit grown by Ashton, hand-harvested for delicate handling, and aged 14 months in a blend of newer American and French oak barrels, this Cabernet showcases everything that made 2023 an exceptional vintage in Virginia.

The rich tannins meet their match in a juicy grilled steak, while notes from oak aging pair beautifully with smoky char from the grill.

Stop by Ashton’s Private Label Cellars, pick up a bottle, and taste why Cabernet Sauvignon and steak are a match made in culinary heaven.

Speaking of special labels… have you taken a closer look at Synchronicity?Ashton Lough’s 2023 release isn’t just a bottl...
05/27/2026

Speaking of special labels… have you taken a closer look at Synchronicity?

Ashton Lough’s 2023 release isn’t just a bottle - it’s a signal. Designed for the Sci-Fi minds, the puzzle solvers, the astronomers… and anyone who still remembers their Morse code. IYKYK.

A deliberate blend of Tannat, Cabernet Sauvignon, and Merlot - crafted to blur the line between the mind and the material world. Awarded Gold at the Virginia Governor’s Cup and now featured on the Gold Medal Wine Trail passport.

It won’t last long.

Join us Fridays & Saturdays | Noon–6 PM

As always, you’re in the club:
• Buy 3 bottles, your tasting is free
• 20% off a case

05/24/2026

**Open Memorial Day 12-6 PM**

This Memorial Day, we pause to remember those who gave everything in service to this country.

At Private Label Cellars, we raise a glass of 2023 Task Force in honor of our fallen military - friends, family, and brothers-in-arms whose sacrifice is not forgotten.

Owner and winemaker Ashton Lough designed the label with quiet meaning, especially for those who’ve served in the Army. There’s a story in it - one worth hearing.

Rangers Lead the Way.

Join us Fridays & Saturdays | Noon–6 PM
Special Opening Monday, Memorial Day | Noon–6 PM

05/21/2026

Private Label Cellars is open Monday, Memorial Day, 12-6.
Hope to see you.

Cheers!
Ashton

05/16/2026

Hello PLC fans. Private Label Cellars will close early today, 5:00, for an event this evening.

Cheers,
Ashton.

Going…going…almost gone.Fewer than 6 cases remain of our 2023 Tannat—and this multiple Gold Medal winner isn’t waiting a...
05/13/2026

Going…going…almost gone.

Fewer than 6 cases remain of our 2023 Tannat—and this multiple Gold Medal winner isn’t waiting around.

Dark, rich, and beautifuly structured, it was harvested in Gordonsvile, VA and aged 14 months in new French oak. The kind of bottle you remember—and wish you’d grabbed more of.

Swing by this weekend, claim your share, and don’t get left at the finish line.

Fridays & Saturdays | Noon–6 PM

05/10/2026

Special opening to celebrate mom!
Sunday 1-5 PM

PLC Pink Pack released only for Mother’s Day - a limited trio of 2024 Pinot Gris, 2025 Rosé of Cabernet Franc, and 2025 Blush Étoile.

Take 10% off when purchased as a pack.

** FUTURES PICK-UP - Barrel Tasting futures of the 2025 Rosé of Cabernet Franc and Blush Étoile are ready for pick-up this weekend! **

Address

3704 Sanders Lane
Catharpin, VA
20143

Opening Hours

Friday 12pm - 5:30pm
Saturday 12pm - 5:30pm

Website

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