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Friday 12pm - 6pm Saturday 12pm - 6pm

Private Label Cellars

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United States
Catharpin, VA
Private Label Cellars

Boutique Farm Winery, located in Catharpin VA, USA. We are open on Fridays and Saturdays 12 noon to 6 pm. Must be 21 years or older to visit.

08/27/2026

Ashton’s Viognier is back on the menu! The 2024 Viognier is a winemaker favorite - and one of ours - offering the kind of character and conversation that makes every glass worth lingering over. Stop by and taste why this “conversation in a bottle” won’t last long.

🍇 Open Fridays & Saturdays | Noon–6 PM

08/20/2026

2024 Task Force is now bottled and ready for futures pick up. Aged 16 months in American Oak and finished in French Oak for 6 months. This proprietary blend is well structured, complex with a long contemplative finish. Come and get your futures. 2024 Task Force will not be released to the public for the foreseeable future.

Cheers,
Ashton

08/05/2026

⚠️ LOW INVENTORY ALERT! ⚠️
Going… going… almost gone!
Two standout favorites are disappearing fast from the cellar:

🍷 2021 Barrel Aged Chardonnay – Silver Award Winner
Crafted from Fauquier County grapes, barrel fermented and aged to perfection.

🍷 2023 Cabernet Sauvignon
Made with Loudoun County grapes and barrel aged 14 months in French oak for depth, structure, and elegance.

These wines won’t last long—once they’re gone, they’re gone!

Stop in soon and secure your bottles before it’s too late.

07/29/2026

🍷 Another exciting announcement for our Futures investors! 🍷

The 2024 Task Force is being bottled this week and will be ready for pickup soon!

Aged 18 months in American and French oak, this bold, perfectly balanced red is the result of patience, craftsmanship, and Ashton’s passion for winemaking.

What’s in the blend? That’s still top secret… but trust us, it’s worth the wait.

Futures members: Keep an eye out—we’ll be announcing pickup dates soon!

* Photo curtesy of a friend in wine.

07/25/2026

Special event today at Private Label Cellars. Closing at 5pm.

Cheers,

Ashton

07/22/2026

🍾 We’re bottling! 🍾

The 2025 Barrel Aged Chardonnay has aged to perfection and is being bottled in-house this week!

Crafted from Fauquier County grapes, this Chardonnay was barrel fermented and barrel aged, with regular lees stirring for a rich, silky mouthfeel. Fermented with three different yeast strains, it showcases the artistry and attention to detail behind every bottle.

Stop by Friday or Saturday and chat with our resident winemaker, Ashton Lough, to learn more about the science and art of handcrafted Virginia wine.

Futures purchasers: Stay tuned—your pickup date will be announced soon! 🍷

Join us Fridays & Saturdays | Noon - 6 PM

As always, you're in the club:
* Buy 3 bottles, your tasting is on us
* 20% off a case

07/15/2026

Cool off with our 2023 Vidal Blanc—made with Loudoun County grapes, stainless steel fermented and aged, and a proud Governor’s Cup Gold Medal winner.

Crisp, refreshing, and perfect for warm days, this Vidal Blanc is ready to become your new favorite. Stop by and taste the award-winning difference!

Fridays & Saturdays | noon - 6 PM.
Enjoy 20% off case purchases.

07/08/2026

🍷 New Release Alert! 🍷

Looking for the perfect summer red? Stop by Ashton’s Private Label Cellars and be among the first to taste our newly released 2024 Pinot Noir!

Crafted with grapes fermented on the skins and barrel-aged for 9 months in French oak, this elegant Pinot Noir is a delicious new addition to our updated tasting menu.

Our award-winning Tannat has officially sold out, making this the perfect time to discover a new favorite.

Join us Friday & Saturday, Noon–6 PM. Tastings are complimentary with the purchase of any 3 bottles. We look forward to raising a glass with you! 🍷

07/01/2026

Celebrate Independence Day with Virginia wine! 🍷

Ashton’s Private Label Cellars is OPEN this 4th of July weekend—Friday & Saturday, Noon–6 PM.

Whether you’re firing up the grill, gathering with family, or watching fireworks, we have the perfect bottle to complement your celebration. From crisp whites to bold reds, Ashton crafts award-winning Virginia wines for every palate.

Stop by, stock up, and make your holiday celebration even more memorable. Cheers to a safe and happy Fourth of July! 🍷

06/24/2026

Meet Whistle Pig — Ashton’s champagne-style hard apple cider, crafted the traditional way.

Bottle fermented, aged on the lees, and honored with two Silver Medals, this sparkling cider opens with a fresh apple bouquet layered with delicate notes of pie crust and baked orchard fruit. Crisp, elegant, and beautifully effervescent, it brings a touch of celebration to every sip.

Stop by Private Label Cellars and discover why everyone’s talking about Whistle Pig. One taste and you’ll understand the motto:

“Stop and have a Whistle.”

Open Fridays & Saturdays, noon-6

Address

3704 Sanders Lane
Catharpin, VA
20143

Opening Hours

Friday	12pm - 6pm
Saturday	12pm - 6pm

Website

https://privatelabelcellars.com/

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