10/11/2026
I always find it interesting to see what people are drinking over the course of the week. We have 12-14 taps running most of the time, so b**r sales can be pretty spread out. Not surprisingly, seasonal b**rs are at the top of the list. The exception was Wednesday where we had some folks in, who really, really liked Oleg's Gold. Here are the top 3 each day and my take:
Wednesday: Oleg's Gold (Ukrainian Golden Ale), It's Too Soon (Pumpkin), Pilot's without Pants.
Thursday: It's too Soon, Oktoberfest, Kickin' Bock
Friday: Oktoberfest, It's too Soon, Pilot's without Pants (Pale Ale)
Saturday: It's too Soon, Oktoberfest, Puddle Jumper
So my take is this - Seasonal b**rs over perform especially on weekends when we see a lot of extra business from people heading out east. The only 2 b**rs on this list that are not seasonal fall b**rs for us are Oleg's and Pilots without Pants. I'll also point out that often the "number 4" b**r each day was Grandma's Wild Side (an Apple Pie sour) which is another seasonal and a sour to boot. Sours are always a tough sell because craft b**r drinkers are a minority percentage of b**r drinkers and sour b**r drinkers are a small percentage of craft b**r drinkers (although, quite passionate about it). From my perspective, it's a huge success for a sour.
Interestingly, what you don't see are IPA's. I'm not surprised. I was out and about over last week and noticed a lot of b**r menus were somewhat devoid of IPA's than say a year ago. For me, that's a bit disappointing as I love them, but it's not surprising. It's partially a fall thing and also a continuing trend. I'm also thinking it's starting to be an expense thing too. To make a good IPA, a lot of hops are going in. They are not cheap.
My 2 cents for the week. We'll see what today (Sunday) holds for us, but I expect the trends to continue.
Cheers! - Rich
