T. Hasegawa USA Inc.

T. Hasegawa USA Inc. T. Hasegawa pioneers the flavor industry with a customer experience that is optimized to rapidly respond with technical expertise.

Hasegawa USA is part of one of the world’s top ten flavor companies. Food and beverage manufacturers rely on our expertise in creating high quality flavors with unmatched customer service.

HASEMILK™ does what most milk taste solutions can’t. It performs in both dairy and dairy-free products.Our powdered flav...
06/04/2026

HASEMILK™ does what most milk taste solutions can’t. It performs in both dairy and dairy-free products.

Our powdered flavor technology recreates the creamy richness of real milk through a specialized blend of aroma compounds, no dairy required.

What makes HASEMILK™ worth a second look:
🥛 Boosts milky body and masks off-notes in dairy applications
🌱 Fills the flavor gap that plant-based alternatives often leave behind
🍦 Works across beverages, frozen desserts, baking mixes, sauces, and chocolate
🥄 Comes in three dry formats for flexible development

Sometimes the smartest move isn’t chasing the latest trend. It’s reaching for a proven solution to a fundamental taste problem.

New to HASEMILK™? Connect with our team to explore how it fits your next launch https://www.thasegawa.com/hasemilk/

Today we honor the men and women who made moments like these possible.Happy Memorial Day 🇺🇸
05/25/2026

Today we honor the men and women who made moments like these possible.

Happy Memorial Day 🇺🇸

05/21/2026

Milk flavor comes from hundreds of aroma compounds locked inside milk fat. Remove the dairy, and those compounds vanish.

HASEMILK™ is a powdered flavor technology that recreates those missing aroma profiles, delivering creamy, rich, and familiar milk taste without any dairy ingredients.

Built for both dairy and dairy-free formulations:
🥛 Boosts milky richness and masks off-notes in dairy products
🌱 Fills the flavor gap plant-based products often leave behind

Versatile across a wide range of applications:
🥤 Protein beverages
🍦 Frozen desserts
🧁 Baking mixes
🍝 Creamy sauces
🍫 Chocolate

Available in Fresh Whole Milk Type, Whole Milk Powder Type, and Skim Milk Powder Type formats.

See what HASEMILK™ can do for your next formulation at thasegawa.com

Find Sam at Lake Erie IFT for a tasting lineup that covers savory, sweet and refreshing.🍜 Tom Yum Snack Mix featuring HA...
05/19/2026

Find Sam at Lake Erie IFT for a tasting lineup that covers savory, sweet and refreshing.

🍜 Tom Yum Snack Mix featuring HASEAROMA™ where lemongrass heat meets savory crunch
🍒 Dark Sweet Cherry Snack Mix highlighting our 2026 Flavor of the Year with deep cherry richness
🍹 Passionfruit Orange Guava Hydration with a vibrant, fruit-forward blend
🗓️ Wednesday, May 20th, 2026
⏰ 3:00PM - 6:30PM EDT
📍 Signature of Solon Country Club | 39000 Signature Dr. Solon, OH 44139
🎯 Booth # 54

Can’t make it? Contact us to learn more about our latest flavor solutions!

85% of Americans buy frozen snacks. Gen Z and Millennials? Make that 95%.The frozen snack category has crossed over from...
05/08/2026

85% of Americans buy frozen snacks. Gen Z and Millennials? Make that 95%.

The frozen snack category has crossed over from convenient fallback to everyday staple. And the data behind that shift tells a bigger story about what consumers expect on their plates, in their air fryers and at their next gathering.

🔥 Inside the Freezer Aisle 🔥
🍕 Mozzarella sticks, burritos and sandwiches dominate the top three purchased formats
🌡️ 59% of buyers prefer air fryer cooking, and 35% specifically seek that crispy texture
🌮 31% are craving street food-inspired options while 29% gravitate toward globally inspired flavors
📱 Social media influences 45% of purchase decisions, climbing to 70% among Gen Z shoppers
🍽️ Lunch and easy dinners lead meal occasions, proving these products go well beyond snack time

Whether you’re developing bold new formats or rethinking classic favorites, the frozen snack consumer is telling you exactly what they need next.

Sign up for our Flavor Insider newsletter at www.thasegawa.com and stay ahead of what’s shaping the frozen aisle.

On Earth Day, we’re reminded that the best work we do is rooted in respect for where our ingredients come from.Happy Ear...
04/22/2026

On Earth Day, we’re reminded that the best work we do is rooted in respect for where our ingredients come from.

Happy Earth Day 🌍

Chat with Chris at the New York IFT Annual Expo and taste two concepts worth the trip:☕ White Chocolate Cherry Coffee La...
04/15/2026

Chat with Chris at the New York IFT Annual Expo and taste two concepts worth the trip:

☕ White Chocolate Cherry Coffee Latte powered by BOOSTRACT® with our 2026 Flavor of the Year, Dark Sweet Cherry, and a creamy, lingering finish 🍒
🍫 Raspberry and Chocolate Snack Mix featuring HASEAROMA™ pairing vivid raspberry with decadent chocolate
🗓️ Thursday, April 16th, 2026
⏰ 2:00PM - 6:00PM
📍 Birchwood Manor | 111 North Jefferson Road, Whippany, NJ 07981
🎯 Booth # 76

Can’t make it? Contact us to learn more about our latest flavor solutions!

Stop by Bonneville IFT Suppliers Night and chat with Andrea about two concepts worth tasting:🍈 Green Melon Hydration fea...
04/06/2026

Stop by Bonneville IFT Suppliers Night and chat with Andrea about two concepts worth tasting:

🍈 Green Melon Hydration featuring HASEAROMA™ with crisp, refreshing sweetness that captures ripe melon at its peak
🍒 Dark Sweet Cherry Snack Mix spotlighting our 2026 Flavor of the Year with rich, fruity depth in every handful
🗓️ Tuesday, April 7th, 2026
⏰ 4:00PM - 7:00PM
📍 Hyatt Regency Salt Lake City | 170 South West Temple Street, Salt Lake City, UT 84101
🎯 Section: 5, Row: B, Seat: 5

Can’t make it? Contact us to learn more about our latest flavor solutions!

Nobody is neutral about Peeps. That’s the power of flavor 🐣Happy Easter from everyone at T. Hasegawa. May your basket be...
04/05/2026

Nobody is neutral about Peeps. That’s the power of flavor 🐣

Happy Easter from everyone at T. Hasegawa. May your basket be full and your favorites never run out. 🐰🥚

Every nutrition drink brand is shouting about protein. Buyers? They’re quietly choosing flavor.Our latest Flavor Insider...
03/27/2026

Every nutrition drink brand is shouting about protein. Buyers? They’re quietly choosing flavor.

Our latest Flavor Insider dives into the nutrition drink category, where protein has become table stakes and taste is emerging as the real differentiator. The data tells a story that might challenge how you think about your next formulation.

🔥 By the Numbers 🔥
💪 53% of consumers would pick a better tasting drink over one with higher protein
📊 21g is the sweet spot consumers want in their ideal nutrition drink
🍫 Dessert-inspired profiles (57%) are outpacing fruit-flavored options (43%)
⚠️ 46% of those cutting back say price is the top reason
🧪 54% of Gen Z are unsatisfied with current flavors on the shelf

The brands winning this category will be the ones that stop treating protein as a headline and start treating taste as the strategy. Whether you’re building the next great nutrition beverage or rethinking an existing lineup, flavor is where the growth lives.

Sign up for our Flavor Insider newsletter at www.thasegawa.com and stay ahead of what consumers are reaching for next.

Address

Cerritos, CA

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18669850502

Website

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