T. Hasegawa USA Inc.

T. Hasegawa USA Inc. T. Hasegawa pioneers the flavor industry with a customer experience that is optimized to rapidly respond with technical expertise.

Hasegawa USA is part of one of the world’s top ten flavor companies. Food and beverage manufacturers rely on our expertise in creating high quality flavors with unmatched customer service.

It turns out the person reaching for the diet can today grabbed the full calorie version yesterday.Our latest report fou...
08/05/2026

It turns out the person reaching for the diet can today grabbed the full calorie version yesterday.

Our latest report found that 47% of high frequency drinkers move between both without a second thought. What looks like two audiences is actually a single shopper. This finding changes what consistency means across a brand family.

🔥 Inside the CSD Aisle 🔥
🥤 71% say soda feels fun and 64% report a better mood
🍋 36% rank low sugar content as a top purchase factor with natural ingredients right behind at 35%
☕ 56% turn to foodservice locations when discovering fresh trends
🌀 Over a third weigh texture as heavily as taste, opening room for creamy formats
🧃 52% of Gen Z like to explore, while 86% of Boomers stay with a favorite

Sign up for our Flavor Insider newsletter at www.thasegawa.com and stay ahead of what trends are to come next.

07/17/2026

Team savory took its shot. Now team sweet is on the field to answer! ⚽

Our sweet summer flavors are ready to level the score at the cookout:
🎆 Firework with a red, white and blue burst
🌵 Prickly pear with a melon twist
🌽 Sweetcorn with a nutty note
🍑 White peach, honeyed and delicate
🫐 Blackberry with a tangy punch

You've met both teams. Time to call it. Team Sweet or Team Savory?

07/15/2026

The World Cup final is almost here, and team savory is lining up for the shot! ⚽

Our bold savory summer flavors are ready to score at the cookout:
🔥 Charcoal off the coals
🌶️ Guajillo with a sweet finish
🍢 Yakitori glazed in soy
🥥 Spicy coconut with a fiery kick
🍲 White miso with a touch of umami

Who finds the back of the net this summer? Team Sweet or Team Savory?

Summer 2026 is shaping up equal parts sweet and savory. Between the World Cup and America’s 250th, menus lean global whi...
07/08/2026

Summer 2026 is shaping up equal parts sweet and savory.

Between the World Cup and America’s 250th, menus lean global while holding tight to hometown pride. We rounded up the flavors set to define the season, a lineup of playful and bold picks backed by what today’s shoppers crave.

Swipe through, then settle the debate. Team Sweet or Team Savory?

Let’s build your next aisle standout at https://www.thasegawa.com/summer-flavors-2026/

Char on the burgers, smoke off the ribs, and a table nobody wants to leave.Two and a half centuries later, the best cele...
07/04/2026

Char on the burgers, smoke off the ribs, and a table nobody wants to leave.

Two and a half centuries later, the best celebrations still happen around a shared table.

Happy 4th of July from everyone at T. Hasegawa 🇺🇸

06/18/2026

The World Cup’s on home soil, the US turns 250, and every cookout just became a main event. So we settled the only debate that matters this season, team sweet versus team savory 🍒🌭

A few standouts from each team:

🍒 Firework, cherry and lime and blue raspberry, built for the Fourth
🌽 Sweetcorn, sweet and toasty, crossing over into dessert
🔥 Charcoal, smoky char with a hit of bitterness
🥥 Spicy coconut, heat up front, with a creamy finish

Read about our picks for Summer Flavors at https://www.thasegawa.com/summer-flavors-2026/

HASEMILK™ does what most milk taste solutions can’t. It performs in both dairy and dairy-free products.Our powdered flav...
06/04/2026

HASEMILK™ does what most milk taste solutions can’t. It performs in both dairy and dairy-free products.

Our powdered flavor technology recreates the creamy richness of real milk through a specialized blend of aroma compounds, no dairy required.

What makes HASEMILK™ worth a second look:
🥛 Boosts milky body and masks off-notes in dairy applications
🌱 Fills the flavor gap that plant-based alternatives often leave behind
🍦 Works across beverages, frozen desserts, baking mixes, sauces, and chocolate
🥄 Comes in three dry formats for flexible development

Sometimes the smartest move isn’t chasing the latest trend. It’s reaching for a proven solution to a fundamental taste problem.

New to HASEMILK™? Connect with our team to explore how it fits your next launch https://www.thasegawa.com/hasemilk/

Today we honor the men and women who made moments like these possible.Happy Memorial Day 🇺🇸
05/25/2026

Today we honor the men and women who made moments like these possible.

Happy Memorial Day 🇺🇸

05/21/2026

Milk flavor comes from hundreds of aroma compounds locked inside milk fat. Remove the dairy, and those compounds vanish.

HASEMILK™ is a powdered flavor technology that recreates those missing aroma profiles, delivering creamy, rich, and familiar milk taste without any dairy ingredients.

Built for both dairy and dairy-free formulations:
🥛 Boosts milky richness and masks off-notes in dairy products
🌱 Fills the flavor gap plant-based products often leave behind

Versatile across a wide range of applications:
🥤 Protein beverages
🍦 Frozen desserts
🧁 Baking mixes
🍝 Creamy sauces
🍫 Chocolate

Available in Fresh Whole Milk Type, Whole Milk Powder Type, and Skim Milk Powder Type formats.

See what HASEMILK™ can do for your next formulation at thasegawa.com

Find Sam at Lake Erie IFT for a tasting lineup that covers savory, sweet and refreshing.🍜 Tom Yum Snack Mix featuring HA...
05/19/2026

Find Sam at Lake Erie IFT for a tasting lineup that covers savory, sweet and refreshing.

🍜 Tom Yum Snack Mix featuring HASEAROMA™ where lemongrass heat meets savory crunch
🍒 Dark Sweet Cherry Snack Mix highlighting our 2026 Flavor of the Year with deep cherry richness
🍹 Passionfruit Orange Guava Hydration with a vibrant, fruit-forward blend
🗓️ Wednesday, May 20th, 2026
⏰ 3:00PM - 6:30PM EDT
📍 Signature of Solon Country Club | 39000 Signature Dr. Solon, OH 44139
🎯 Booth # 54

Can’t make it? Contact us to learn more about our latest flavor solutions!

Address

Cerritos, CA

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18669850502

Website

Alerts

Be the first to know and let us send you an email when T. Hasegawa USA Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to T. Hasegawa USA Inc.:

Shortcuts

Share

Category