08/09/2024
When Title Belt was started, it was kind of a joke. Like, what would be funnier than a vegan ice cream company that's wrestling themed? Making desserts that taste just like ice cream, but hiding it behind the spectacle of pro wrestling.
And it worked. We've made a lot of desserts for a lot of people (Bret Hart!), and "fooled" a lot of folks into trying desserts that they think are full of dairy only to coyly reveal our secret. It has been a fun, wacky, educational ride so far.
Title Belt is in a very different place now. We know who we are and are ready to let everyone else know it too. No longer do we want to hide the fact that we're actually a plant-based, dietary restriction-friendly dessert that is indistinguishable from the real thing. We want to make sure everyone knows it from the moment they see us.
We're very excited to announce that Title Belt Frozen Desserts is rebranding to Really Not Ice Cream. Please follow our new social media accounts for updates and changes, including some new partners where you can get very obviously plant-based desserts.
