03/27/2024
I've been exploring the cannabis space, to see how my company, Beverage Testing Institute, could provide the same authoritative, science-based review, marketing, and consulting services for h**p beverage brands that we been providing the bev-alc industry for 44 years. This year's WSWA in Las Vegas was a revelation that h**p beverages are on the rise, literally going from no booths in 2023 and then—post the announcement of WSWA's pro-cannabis through the 3-tier regulatory system position—to an impressive 30 brand booths on the show floor.
There I met folks from the H**p Beverage Alliance, who connected me to Benzinga, the financial publisher that is leading coverage of the nascent cannabis industry. In conversations with them we realized that we are aligned with the BevTest mission of growing the drinks industry, one brand at a time, and in this case the h**p drinks industry.
I’m looking forward to attending at the Benzinga Cannabis Capital Conference in Hollywood, FL, on April 16-17, and wanted to share a few reasons why you should consider going:
Unparalleled Networking
Benzinga already has more than 100 CEOs confirmed and has a reputation for bringing together the most important players in the h**p industry.
Relevant, Timely Agenda
The agenda couldn't be more timely, touching on topics like the momentum around federal rescheduling, the state of cannabis finance, and how cannabis brands can tell their stories effectively.
(I'm particularly interested in the stories of new h**p beverage brands and their developmental and marketing needs)
And...I Can Get You a Discount
Benzinga has been great about making their events both efficient and affordable, and if you use the discount code "Jerald20" at this link you’ll get 20% off: https://www.eventbrite.com/e/benzinga-capital-conference-cannabis-spring-2024-tickets-708023295737?aff=jerald20
Hope to see you there, as they say, it should be fire!
https://www.benzinga.com/events/cannabis-conference/
The Benzinga Cannabis Capital Conference is returning on April 16-17, 2024. Join us at the Diplomat Beach Resort in Hollywood, FL to connect with entrepreneurs, investors, pros and celebrate the innovators in the cannabis space.
