07/28/2026
🥃 The conversation around today’s spirits industry often starts with one headline: people are drinking less.
But as Todd Richman, Brand Ambassador for Heaven Hill Brands, shares, that’s only part of the story.
Consumers are becoming more intentional with what they drink, choosing quality, authenticity, and brands with a story worth telling.
🎙️ At the London Wine Fair, Malvika Patel spoke with Todd about the trends shaping today’s spirits landscape, from changing consumer preferences to the growing importance of education and trade advocacy. Todd also shared how Elayne Duff Elayne Duff, Global Director at Heaven Hill Brands, has helped build a strong focus on storytelling and brand advocacy.
▶️ Watch the reel to hear Todd’s insights on the future of spirits.