What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Hyde Park Group Food Innovation

Home
United States
Chicago, IL
Hyde Park Group Food Innovation

We are a strategic marketing and culinary company dedicated to finding new food opportunities and br

Hyde Park Group Food Innovation is a strategic marketing and culinary company dedicated to finding new food opportunities and bringing them to life. Specializing in New Product Development, Menu Development, Content Marketing, Food Design & Packaging - we are helping food & beverage companies create the next generation of better food through improved taste, nutrition and presentation.

04/15/2024

Hyde Park Group is Now a Mattson Company!

We’re thrilled to announce the acquisition of Hyde Park Group Food Innovation by Silicon Valley-based Mattson, the country's leading food and beverage product development firm, serving the CPG, Restaurant Chain and B2B Food Service industries. The integration of our deep expertise, unique methods and facilities, will allow us to deliver comprehensive innovation services in both locations. From consumer insight and market research to chef-led, trends-driven ideation and full-service R&D and commercialization, we are uniquely positioned to take clients the entire distance -- from white space through development and market launch.

Our seasoned team in Chicago, led by Mary Haderlein, founder and Principal of Hyde Park Group, will continue to run the Chicago operation. We’ll join forces with Mattson's extraordinary San Francisco Bay area-based team of 70+ strategists, analysts, food scientists and scale up specialists, to provide clients with industry-leading holistic innovation services to help create the future of food.

For more information, please contact Mary Haderlein on LinkedIn or at [email protected]

04/02/2024

HPGSpotted: Familiar with a Twist Reigns Supreme

Congratulations to our friends at Fresh Express for yet another winning entry into their juggernaut Twisted Caesar line of salad kits. Creamy Truffle Caesar is a great extension of their successful franchise, offering consumers the comfort of the familiar with an exciting “Twisted” difference.

To learn more about how we can help you find the right twist for your new product pipeline, please reach out to to Mary Haderlein on LinkedIn or [email protected]

03/22/2024

HPGSpotted: The Power of Two Sisters.

Women-owned companies are just one of the many groups deserving attention these days. And the women at Painterland Sisters just did us all proud by winning the Grand Prize at the 2024 Expo West Pitch Slam, besting 15 other finalists with a regenerative, lactose-free line of yogurts that helped save their family’s dairy farm and connect consumers with farmers. Congrats to this inspirational duo.

Combining meaningful benefits and powerful storytelling into a compelling new product offering is how many brands are forging success. To explore this approach for your new product pipeline, please reach out to Mary Haderlein on LinkedIn or [email protected]

03/19/2024

HPGSpotted: Play with your Cheese

Interactive food is not a new thing in the refrigerated category. Surely Lunchables has been riding that wave for some time. But Sargento has put a new spin on experiential eating with the Fun! version of their powerhouse Balanced Breaks line. With a simple mix of kid faves, this right-sized snack seems right for the times.

If you’re interested in developing innovation with interactive and experiential flavors and forms, please reach out to Mary Haderlein on LinkedIn or [email protected]

03/12/2024

HPGSpotted: Fake or Real?

Innovation has become a strong tool for consumer engagement, playing games with their sense of daring and fun. There’s been much ballyhoo about ai generated “fake flavors” and Lay’s has had a field day keeping consumers guessing with mock versions. Just recently they launched an IHOP Rooty Tooty Fresh ‘N Fruity version on social media that had people scratching their heads – real or fake? Yep, they’re real and are coming to a Walmart near you soon.

How can you use innovation as a vehicle for consumer engagement and brand building? To learn more about how we do it at Hyde Park Group, please reach out to Mary Haderlein on LinkedIn or [email protected]

03/07/2024

HPGSpotted: Swapping Duncan Hines for Dolly

Are Celebrity Collabs more powerful than brands? In these days of social media and voracious fandom, celebrity collabs may just have the edge. Two years ago, Conagra announced a deal with Dolly Parton to collaborate on Duncan Hines, a classic American brand with a long history in the baking category. But now, Conagra has pivoted to create a Dolly Parton-only line, starting with Buttermilk Pancake Mix with more items planned for later this year.

Collabs have become one of the hottest trends in new product innovation. To learn more about how we can help find the right idea for your brand and bring it to life, please reach out to to Mary Haderlein on LinkedIn or [email protected]

03/05/2024

HPGSpotted: Two Icons Unite

A 2024 launch into the highly competitive spirit-infused beverage category took some thinking outside the box. This new launch from Absolut marries two iconic brands - the signature vodka and Ocean Spray cranberry - to create a powerhouse entry in the market.

Brand Collabs have become one of the hottest trends in new product innovation. To learn more about how we can help find the right idea for your brand and bring it to life, please reach out to to Mary Haderlein on LinkedIn or [email protected]

03/01/2024

HPG Spotted: Small Restaurants Make Big Time Waves

Congratulations to the Zaragoza family and our friend Chef Jonathan Zaragoza for being featured on ABC-TV as the premier stars of the birria world. Birria Zaragoza - an award winning, Southside Chicago eatery - is just one example of how small, independent restaurants are capturing national attention. Food & Wine, Netflix, Thrillist, and the esteemed Michelin Bib Gourmand guide have all featured this little family-owned restaurant for making some of the best mole-marinated goat in the world.

If you are interested in learning more about how to leverage the independent restaurant movement for your innovation programs, please reach out to Mary Haderlein on LinkedIn or [email protected]

📸 by Will Blunt

02/28/2024

HPGSpotted: Marry Me Everything

Why is Marry Me Chicken still one of the fastest growing recipe on social media? According to Tastewise, social mentions of Marry Me Chicken have increased 315% vs. last year, on top of being the third most Googled recipe of 2022. This simple and delicious dish has gained new traction as an addition to salads, soups, and sandwiches. It’s just a matter of time before it shows up in tacos and on pizza.

If your interested in developing innovation with trend-forward, flavors and forms, please reach out to Mary Haderlein on LinkedIn or [email protected]

02/22/2024

HPGSpotted: Eatertainment Beats Inflation.

Seems consumers want something extra for their restaurant dollar these days, and that extra is fun! The “Eatertainment” restaurant category is experiencing a whopping 20% growth year to date vs. 5% for the industry overall. Establishments that offer food plus mini golf, bowling, arcade games and more are combining dining with entertainment to attract a larger share of food dollars.

Today’s consumers are willing to pay more for foods tied to experiences at both grocery and restaurants. If you’re interested in learning more on how to leverage this trend, please reach out to Mary Haderlein on LinkedIn or [email protected]

Photo courtesy of Puttshack.com
Data from Placer.ai.

02/15/2024

HPGSpotted: Insta-Chefs Tapped for Innovation.

Seems a new breed of chef has entered the mainstream, merging self-promotion, creativity and diversity. These “Insta-Chefs” don’t need to have a big social media following or even a legitimate restaurant.

Trend-forward QSRs, like Taco Bell, are engaging chefs with micro followings and a flair for visually stimulating mash-ups to help drive the future of innovative menu concepts.

If you’re looking for your next chef collaboration to drive innovation, please reach out to Mary Haderlein on LinkedIn or [email protected]

📸:

02/13/2024

HPGSpotted: Cheez-It Crunchwrap!

Congratulations to our friends at Kellanova for the national debut of Cheez-It Crunchwrap at the Taco Bell Live Más Live event in Las Vegas. This cheesy, crunchy handheld features a real Cheez-It Cracker enlarged 16 times its normal size, seasoned beef, nacho cheese sauce and fixings wrapped inside a folded tortilla. Tested regionally last year, it will make its nationwide debut later this year.

Brand collabs are all the rage as consumers yearn for their favorite tastes served up in new and exciting ways. What’s your next collab? To learn more about igniting your innovation pipeline with branded collaborations, reach out to Mary Haderlein on LinkedIn or [email protected]

Address

1649 W. Grand Avenue
Chicago, IL
60622

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(312) 337-1300

Website

http://www.hydeparkgroup.com/

Alerts

Be the first to know and let us send you an email when Hyde Park Group Food Innovation posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Hyde Park Group Food Innovation:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Want your business to be the top-listed Food & Beverage Service in Chicago?