10/19/2026
One music video. One pair of Chuck Taylors. Every girl in America saying βI need that.β
Former Converse exec Jim Stroesser explains how Avril Lavigneβs 'Sk8er Boi' music video helped push Chucks from about 2 million pairs a year to 10 million.
Full episode of Dedicated to the Craft is out now: link in bio.