09/04/2026
The AI-First Imperative: Why Your Marketing Strategy Is Already Obsolete
If you're still operating your marketing organization the way you did two years ago, you've already lost to someone who isn't. That someone is probably smaller, leaner, and moving three times faster. Organizations willing to rebuild around AI have created a structural competitive advantage that traditional approaches cannot close. Not in speed. Not in insights. Not in personalization. This isn't coming—it's already here....