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Noon Hour Food Products

Noon Hour Food Products Noon Hour Food Products is a fourth generation family business offering specialty Scandinavian foods including Pickled Herring and Lund's Swedish Pancake Mix.

Operating as usual

Just in case you were wondering, the herring catch was crucial to economic prosperity of merchants in the market towns o...
01/01/2022

Just in case you were wondering, the herring catch was crucial to economic prosperity of merchants in the market towns of the Hanseatic League of the North Sea.

Atlantic herring was and is an important food to many Europeans. It's high in Omega-3 fatty acids and lends itself to preservation via pickling, fermentation, drying, and smoking. Pickled herring in particular are popular in Scandinavian, Dutch, Nordic, Polish, Baltic, and Jewish cuisines. The 17th century Dutch poet Voost van den Vondel referred to the fish as "royal herring," not just for the nourishment the fish provided, but for the flourishing international trade it created. Imports of wood for shipping casks and salt for preserving and exports of pickled herring drove a sizeable portion of European trade.

It's a quirk of herring that their migratory patterns are unpredictable; waters that were thick with the fish for decades could suddenly experience dismal catches. According to Time-Life Books' Foods of the World: The Cooking of Scandinavia, "Herring, appearing offshore one year in shoals a half dozen miles long and wide, the next year could vanish almost completely...so varied was the herring that it was looked upon as a bearer of divine messages. Even when herring was abundant, there was always the hazard that there would not be enough available salt to preserve the catch." To eat herring at the New Year was not only a celebratory rite, but a small prayer of sorts, a wish for the catch and the trade to line up with prosperity.

With herring's cultural significance so widely dispersed, the eating of pickled herring for good luck is thus not concentrated in any one region of the United States. However, areas with a large Scandinavian population, such as Norwegian and Swedish communities in Minnesota, will indulge in herring bonanzas this December 31, when tradition dictates to eat the fish at the stroke of midnight.

⚡️FLASHBACK FRIDAY⚡️ Who doesn’t love a good old office team photo?...#pickledherring #pickled #herring #seafood #wildca...
05/14/2021

⚡️FLASHBACK FRIDAY⚡️ Who doesn’t love a good old office team photo?
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#pickledherring #pickled #herring #seafood #wildcaught #fishmonger #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

⚡️FLASHBACK FRIDAY⚡️ September 1982, Noon Hour was a 106 years old. Here’s a shot of an article from a Danish paper abou...
05/07/2021

⚡️FLASHBACK FRIDAY⚡️ September 1982, Noon Hour was a 106 years old. Here’s a shot of an article from a Danish paper about the company.
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#pickledherring #pickled #herring #seafood #wildcaught #fishmonger #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

It’s ⚡️FLASHBACK FRIDAY⚡️ Today we’ve got a photo of our Benson Fish Co employees before we changed the company name to ...
04/23/2021

It’s ⚡️FLASHBACK FRIDAY⚡️ Today we’ve got a photo of our Benson Fish Co employees before we changed the company name to Noon Hour!
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#pickledherring #pickled #herring #seafood #wildcaught #fishmonger #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

⚡️FLASHBACK FRIDAY⚡️ Here is an old picture from when our herring was stored in wooden barrels!...#pickledherring #pickl...
04/16/2021

⚡️FLASHBACK FRIDAY⚡️ Here is an old picture from when our herring was stored in wooden barrels!
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#pickledherring #pickled #herring #seafood #wildcaught #fishmonger #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

Passover has almost passed us over. Hoping everyone has had a happy and healthy Passover celebration!...#passover #passo...
04/01/2021

Passover has almost passed us over. Hoping everyone has had a happy and healthy Passover celebration!
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#passover #passover2021 #pesach #matza #matzachallenge #jewishfood #jewishholidays #holidays #pickledherring #pickled #herring #seafood #wildcaught #fishmonger #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

⚡️FLASHBACK FRIDAY⚡️An ad we published in the Fancy Food Catalog from 1980!
03/26/2021

⚡️FLASHBACK FRIDAY⚡️An ad we published in the Fancy Food Catalog from 1980!

⚡️FLASHBACK FRIDAY⚡️ Back in 1963 the Associated Wagon Food Distributors of Chicago presented this ridiculously huge tro...
03/19/2021

⚡️FLASHBACK FRIDAY⚡️ Back in 1963 the Associated Wagon Food Distributors of Chicago presented this ridiculously huge trophy to our great grandfather, Aage Buhl, for his achievements in food distribution
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#pickledherring #pickled #herring #seafood #wildcaught #fishmonger #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

⚡️FLASHBACK FRIDAY⚡️ The old semi parked at Haymarket Square...#pickledherring #pickled #herring #seafood #wildcaught #f...
03/12/2021

⚡️FLASHBACK FRIDAY⚡️ The old semi parked at Haymarket Square
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#pickledherring #pickled #herring #seafood #wildcaught #fishmonger #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

⚡️FLASHBACK FRIDAY⚡️Nothing like a cheesy 🧀 harbor backdrop for some sales materials! This shot comes from the early 80’...
03/05/2021

⚡️FLASHBACK FRIDAY⚡️Nothing like a cheesy 🧀 harbor backdrop for some sales materials! This shot comes from the early 80’s
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#pickledherring #herring #seafood #wildcaught #fishmonger #healthyfish #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

⚡️FLASHBACK FRIDAY ⚡️ In 1976, we turned 💯. Apparently we made some clocks to celebrate the occasion 😎...#pickledherring...
02/26/2021

⚡️FLASHBACK FRIDAY ⚡️ In 1976, we turned 💯. Apparently we made some clocks to celebrate the occasion 😎
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#pickledherring #herring #seafood #wildcaught #fishmonger #healthyfish #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

📸 FLASHBACK FRIDAY 📸 Is back! In an effort to remain relevant, here is one of our distributor’s trucks battling the snow...
02/19/2021

📸 FLASHBACK FRIDAY 📸 Is back! In an effort to remain relevant, here is one of our distributor’s trucks battling the snow just like we’ve been doing all week in Chicago!
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#pickledherring #herring #seafood #wildcaught #fishmonger #healthyfish #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #nordicfood #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #shoplocal #familybusiness #noonhourfoods #olsenfishco

💥 FLASHBACK FRIDAY 💥 Noon Hour’s old promotional materials from the late 60’s/early 70’s. What a slogan!...#vintage #pic...
02/12/2021

💥 FLASHBACK FRIDAY 💥 Noon Hour’s old promotional materials from the late 60’s/early 70’s. What a slogan!
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#vintage #pickledherring #herring #seafood #wildcaught #fishmonger #healthyfish #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #nordic #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #chicagofood #andersonville #shoplocal #familybusiness #noonhourfoods #olsenfishco

💥 FLASHBACK FRIDAY 💥 Here is an old price list from 1972...#pickledherring #herring #seafood #wildcaught #fishmonger #he...
01/22/2021

💥 FLASHBACK FRIDAY 💥 Here is an old price list from 1972
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#pickledherring #herring #seafood #wildcaught #fishmonger #healthyfish #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #kosherchef #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #shopchicago #chicagofood #andersonville #shoplocal #familybusiness #noonhourfoods #olsenfishco

💥 FLASHBACK FRIDAY 💥 A look our old school packaging back when pickled herring was canned!...#pickledherring #herring #s...
01/15/2021

💥 FLASHBACK FRIDAY 💥 A look our old school packaging back when pickled herring was canned!
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#pickledherring #herring #seafood #wildcaught #fishmonger #healthyfish #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #kosherchef #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #shopchicago #chicagofood #andersonville #shoplocal #familybusiness #noonhourfoods #olsenfishco

💥 FLASHBACK FRIDAY 💥 A vintage short truck with our old Noon Hour logo!Check back next Friday for more vintage photos!.....
01/08/2021

💥 FLASHBACK FRIDAY 💥 A vintage short truck with our old Noon Hour logo!

Check back next Friday for more vintage photos!
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#pickledherring #herring #seafood #wildcaught #fishmonger #healthyfish #omega3 #glutenfree #allnatural #smallbatch #gourmet #kosher #kosherfish #kosherfood #kosherchef #Scandinavian #Scandinavianfood #fika #swedish #swedishfood #norwegian #danish #danishfood #shopchicago #chicagofood #andersonville #shoplocal #familybusiness #noonhourfoods #olsenfishco

Ever wonder why people say it’s good luck to eat pickled herring on New Year’s Eve? Historically, the herring catch was ...
01/01/2021

Ever wonder why people say it’s good luck to eat pickled herring on New Year’s Eve? Historically, the herring catch was crucial to economic prosperity of merchants in the market towns of the Hanseatic League of the North Sea.

Atlantic herring was and is an important food to many Europeans. It's high in Omega-3 fatty acids and lends itself to preservation via pickling, fermentation, drying, and smoking. Pickled herring in particular are popular in Scandinavian, Dutch, Nordic, Polish, Baltic, and Jewish cuisines. The 17th century Dutch poet Voost van den Vondel referred to the fish as "royal herring," not just for the nourishment the fish provided, but for the flourishing international trade it created. Imports of wood for shipping casks and salt for preserving and exports of pickled herring drove a sizeable portion of European trade.

It's a quirk of herring that their migratory patterns are unpredictable; waters that were thick with the fish for decades could suddenly experience dismal catches. According to Time-Life Books' Foods of the World: The Cooking of Scandinavia, "Herring, appearing offshore one year in shoals a half dozen miles long and wide, the next year could vanish almost completely...so varied was the herring that it was looked upon as a bearer of divine messages. Even when herring was abundant, there was always the hazard that there would not be enough available salt to preserve the catch." To eat herring at the New Year was not only a celebratory rite, but a small prayer of sorts, a wish for the catch and the trade to line up with prosperity.

With herring's cultural significance so widely dispersed, the eating of pickled herring for good luck is thus not concentrated in any one region of the United States. However, areas with a large Scandinavian population, such as Norwegian and Swedish communities in Minnesota, will indulge in herring bonanzas this December 31, when tradition dictates to eat the fish at the stroke of midnight.
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#pickledherring #herring #holidayseafood #tistheseason #newyearseve #nyetraditions #holidaytraditions #seafood #wildcaught #fishmonger #coastal #healthyfish #glutenfree #allnatural #smallbatch #gourmet #homec

Address

215 N Desplaines St Fl 1
Chicago, IL
60661

Telephone

(312) 382-1177

Website

NoonHourFoods.com

Products

Pickled Herring, Lund's Swedish Pancake Mix, Bond-Ost Cheese and other specialty Scandinavian food products

Alerts

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Comments

I live in south bend, IN , where can find some Swan potato starch flour?
for you Swedish folks on here. this is where you can get Bondost and good herring
Where can I buy noon hour herring aroung Freeport,Il.? The one store in Freeport doesn't carry it anymore.