Noon Hour Food Products

Noon Hour Food Products Noon Hour Food Products is a fourth generation family business offering specialty Scandinavian foods
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Just in case you were wondering, the herring catch was crucial to economic prosperity of merchants in the market towns o...
01/01/2022

Just in case you were wondering, the herring catch was crucial to economic prosperity of merchants in the market towns of the Hanseatic League of the North Sea.

Atlantic herring was and is an important food to many Europeans. It's high in Omega-3 fatty acids and lends itself to preservation via pickling, fermentation, drying, and smoking. Pickled herring in particular are popular in Scandinavian, Dutch, Nordic, Polish, Baltic, and Jewish cuisines. The 17th century Dutch poet Voost van den Vondel referred to the fish as "royal herring," not just for the nourishment the fish provided, but for the flourishing international trade it created. Imports of wood for shipping casks and salt for preserving and exports of pickled herring drove a sizeable portion of European trade.

It's a quirk of herring that their migratory patterns are unpredictable; waters that were thick with the fish for decades could suddenly experience dismal catches. According to Time-Life Books' Foods of the World: The Cooking of Scandinavia, "Herring, appearing offshore one year in shoals a half dozen miles long and wide, the next year could vanish almost completely...so varied was the herring that it was looked upon as a bearer of divine messages. Even when herring was abundant, there was always the hazard that there would not be enough available salt to preserve the catch." To eat herring at the New Year was not only a celebratory rite, but a small prayer of sorts, a wish for the catch and the trade to line up with prosperity.

With herring's cultural significance so widely dispersed, the eating of pickled herring for good luck is thus not concentrated in any one region of the United States. However, areas with a large Scandinavian population, such as Norwegian and Swedish communities in Minnesota, will indulge in herring bonanzas this December 31, when tradition dictates to eat the fish at the stroke of midnight.

⚡️FLASHBACK FRIDAY⚡️ Who doesn’t love a good old office team photo?                                                     ...
05/14/2021

⚡️FLASHBACK FRIDAY⚡️ Who doesn’t love a good old office team photo?

⚡️FLASHBACK FRIDAY⚡️ September 1982, Noon Hour was a 106 years old. Here’s a shot of an article from a Danish paper abou...
05/07/2021

⚡️FLASHBACK FRIDAY⚡️ September 1982, Noon Hour was a 106 years old. Here’s a shot of an article from a Danish paper about the company.

It’s ⚡️FLASHBACK FRIDAY⚡️ Today we’ve got a photo of our Benson Fish Co employees before we changed the company name to ...
04/23/2021

It’s ⚡️FLASHBACK FRIDAY⚡️ Today we’ve got a photo of our Benson Fish Co employees before we changed the company name to Noon Hour!

⚡️FLASHBACK FRIDAY⚡️ Here is an old picture from when our herring was stored in wooden barrels!                         ...
04/16/2021

⚡️FLASHBACK FRIDAY⚡️ Here is an old picture from when our herring was stored in wooden barrels!

Passover has almost passed us over. Hoping everyone has had a happy and healthy Passover celebration!                   ...
04/01/2021

Passover has almost passed us over. Hoping everyone has had a happy and healthy Passover celebration!

⚡️FLASHBACK FRIDAY⚡️An ad we published in the Fancy Food Catalog from 1980!
03/26/2021

⚡️FLASHBACK FRIDAY⚡️An ad we published in the Fancy Food Catalog from 1980!

⚡️FLASHBACK FRIDAY⚡️ Back in 1963 the Associated Wagon Food Distributors of Chicago presented this ridiculously huge tro...
03/19/2021

⚡️FLASHBACK FRIDAY⚡️ Back in 1963 the Associated Wagon Food Distributors of Chicago presented this ridiculously huge trophy to our great grandfather, Aage Buhl, for his achievements in food distribution

⚡️FLASHBACK FRIDAY⚡️ The old semi parked at Haymarket Square
03/12/2021

⚡️FLASHBACK FRIDAY⚡️ The old semi parked at Haymarket Square

⚡️FLASHBACK FRIDAY⚡️Nothing like a cheesy 🧀 harbor backdrop for some sales materials! This shot comes from the early 80’...
03/05/2021

⚡️FLASHBACK FRIDAY⚡️Nothing like a cheesy 🧀 harbor backdrop for some sales materials! This shot comes from the early 80’s

⚡️FLASHBACK FRIDAY ⚡️ In 1976, we turned 💯. Apparently we made some clocks to celebrate the occasion 😎                  ...
02/26/2021

⚡️FLASHBACK FRIDAY ⚡️ In 1976, we turned 💯. Apparently we made some clocks to celebrate the occasion 😎

📸 FLASHBACK FRIDAY 📸 Is back! In an effort to remain relevant, here is one of our distributor’s trucks battling the snow...
02/19/2021

📸 FLASHBACK FRIDAY 📸 Is back! In an effort to remain relevant, here is one of our distributor’s trucks battling the snow just like we’ve been doing all week in Chicago!

💥 FLASHBACK FRIDAY 💥 Noon Hour’s old promotional materials from the late 60’s/early 70’s. What a slogan!                ...
02/12/2021

💥 FLASHBACK FRIDAY 💥 Noon Hour’s old promotional materials from the late 60’s/early 70’s. What a slogan!

💥 FLASHBACK FRIDAY 💥 Here is an old price list from 1972
01/22/2021

💥 FLASHBACK FRIDAY 💥 Here is an old price list from 1972

💥 FLASHBACK FRIDAY 💥 A look our old school packaging back when pickled herring was canned!                              ...
01/15/2021

💥 FLASHBACK FRIDAY 💥 A look our old school packaging back when pickled herring was canned!

Excited about Bobby's success with Lost Larson ! Proud to be a supplier
01/08/2021

Excited about Bobby's success with Lost Larson ! Proud to be a supplier

Is this the beginning of a Chicago bakery behemoth?

💥 FLASHBACK FRIDAY 💥 A vintage short truck with our old Noon Hour logo!Check back next Friday for more vintage photos!  ...
01/08/2021

💥 FLASHBACK FRIDAY 💥 A vintage short truck with our old Noon Hour logo!

Check back next Friday for more vintage photos!

Ever wonder why people say it’s good luck to eat pickled herring on New Year’s Eve? Historically, the herring catch was ...
01/01/2021

Ever wonder why people say it’s good luck to eat pickled herring on New Year’s Eve? Historically, the herring catch was crucial to economic prosperity of merchants in the market towns of the Hanseatic League of the North Sea.

Atlantic herring was and is an important food to many Europeans. It's high in Omega-3 fatty acids and lends itself to preservation via pickling, fermentation, drying, and smoking. Pickled herring in particular are popular in Scandinavian, Dutch, Nordic, Polish, Baltic, and Jewish cuisines. The 17th century Dutch poet Voost van den Vondel referred to the fish as "royal herring," not just for the nourishment the fish provided, but for the flourishing international trade it created. Imports of wood for shipping casks and salt for preserving and exports of pickled herring drove a sizeable portion of European trade.

It's a quirk of herring that their migratory patterns are unpredictable; waters that were thick with the fish for decades could suddenly experience dismal catches. According to Time-Life Books' Foods of the World: The Cooking of Scandinavia, "Herring, appearing offshore one year in shoals a half dozen miles long and wide, the next year could vanish almost completely...so varied was the herring that it was looked upon as a bearer of divine messages. Even when herring was abundant, there was always the hazard that there would not be enough available salt to preserve the catch." To eat herring at the New Year was not only a celebratory rite, but a small prayer of sorts, a wish for the catch and the trade to line up with prosperity.

With herring's cultural significance so widely dispersed, the eating of pickled herring for good luck is thus not concentrated in any one region of the United States. However, areas with a large Scandinavian population, such as Norwegian and Swedish communities in Minnesota, will indulge in herring bonanzas this December 31, when tradition dictates to eat the fish at the stroke of midnight.

May your Christmas be merry and bright!!
12/25/2020

May your Christmas be merry and bright!!

💥 FLASHBACK FRIDAY 💥 A  from our setup for a Texas food show back in 1970                                               ...
12/18/2020

💥 FLASHBACK FRIDAY 💥 A from our setup for a Texas food show back in 1970

💥 FLASHBACK FRIDAY 💥 This one is from 1960 when we hand packed ALL of our Pickled Herring!                              ...
12/11/2020

💥 FLASHBACK FRIDAY 💥 This one is from 1960 when we hand packed ALL of our Pickled Herring!

💥FLASHBACK FRIDAY 💥 Here is an old picture from when we had our own trailer! Check back next Friday for another photo fr...
12/04/2020

💥FLASHBACK FRIDAY 💥 Here is an old picture from when we had our own trailer!

Check back next Friday for another photo from the archives!

From our family to yours - wishing everyone a happy and healthy Thanksgiving!                                           ...
11/26/2020

From our family to yours - wishing everyone a happy and healthy Thanksgiving!

Happy Halloween from the Noon Hour Team!
10/31/2020

Happy Halloween from the Noon Hour Team!

09/05/2019
Please come out to Jewel-Osco to see us at the Taste of Kosher Food Fair this Sunday, September 8!Address: Jewel-Osco at...
09/05/2019

Please come out to Jewel-Osco to see us at the Taste of Kosher Food Fair this Sunday, September 8!

Address: Jewel-Osco at 2485 Howard St., Evanston, IL

We will be there from 12 - 5pm giving out samples!

Come see us  at the Boston Seafood Expo! Booth 240 Sunday, Mar 17 - Tuesday, Mar 19
03/17/2019

Come see us at the Boston Seafood Expo! Booth 240 Sunday, Mar 17 - Tuesday, Mar 19

EXCITING NEWS!!! Our Cajun and Mustard Herring is now available at over 50  !!! Check your local Meijer Store today and ...
02/28/2019

EXCITING NEWS!!! Our Cajun and Mustard Herring is now available at over 50 !!! Check your local Meijer Store today and pick some up! They’re both super tasty!!

It’s mighty cold outside! But it’s a great excuse to warm up with Noon Hour’s new Herring in Cajun Sauce! Available at s...
01/30/2019

It’s mighty cold outside! But it’s a great excuse to warm up with Noon Hour’s new Herring in Cajun Sauce! Available at select Jewel Osco stores now and all locations by February. Be sure to grab some today! And let them know how excited you are that they started carrying Noon Hour!

Happy New Year from all of us at Noon Hour Foods! Be sure to ring in the New Year with some of our pickled herring! Scan...
12/31/2018

Happy New Year from all of us at Noon Hour Foods! Be sure to ring in the New Year with some of our pickled herring! Scandinavian tradition says it’s good luck! 😉🕕🎉
’sEve #2019

Very excited that all four flavors of Noon Hour’s Pickled Herring products are now available at Mariano’s Fresh Markets!...
12/21/2018

Very excited that all four flavors of Noon Hour’s Pickled Herring products are now available at Mariano’s Fresh Markets! Be sure to swing by and get some for the Holidays! And Let them know how happy you are that they started carrying Noon Hour! 😉

EXCITING NEWS! We just launched TWO new flavors!! Be sure to pick up some Cajun and Mustard Herring for your Thanksgivin...
11/16/2018

EXCITING NEWS! We just launched TWO new flavors!! Be sure to pick up some Cajun and Mustard Herring for your Thanksgiving Holiday! We’ll be highlighting which stores you can get the new flavors at next week - so stay tuned!!

Our friends  know how to put on a great food show!! Had a blast sampling our herring earlier this week with some real se...
10/12/2018

Our friends know how to put on a great food show!! Had a blast sampling our herring earlier this week with some real seafood experts! 🐟🐙🐠🦐

Lost Larson is one of our new favorite customers. Bobby Schaffer opened this bakery cafe earlier this summer in Anderson...
08/30/2018

Lost Larson is one of our new favorite customers. Bobby Schaffer opened this bakery cafe earlier this summer in Andersonville. Head on over there and check out their awesome selection of breads, open-faced sandwiches, and other awesome baked goods!

Address

215 N Desplaines Street Fl 1
Chicago, IL
60661

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Comments

I live in south bend, IN , where can find some Swan potato starch flour?
for you Swedish folks on here. this is where you can get Bondost and good herring
Where can I buy noon hour herring aroung Freeport,Il.? The one store in Freeport doesn't carry it anymore.
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