Our Story
We created our first Char Crust® dry-rub seasoning in 1957 at our family’s fine Chicago steakhouse, Al Farber’s. Every steak we served was the best prime meat, dry-aged in our coolers. And every steak was seared to juicy perfection with our signature Char Crust®.
Now you can create the magic of those times and those flavors, just by using our rubs. Simply dredge or rub on any protein, then broil, bake, grill, or sauté. It’s that easy!
Remember, only Char Crust® Seals in the Juices!®
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Jazz up the flavor 📈 Turn down the prep time 📉 Our award-winning Amazin’ Cajun dry rub seals in the juices of your favorite proteins with a crust of spicy sweet flavor. Bring the sublime heat of New Orleans to catfish, chicken, shrimp, and even steak, with just a simple coat. 🎷
Better than your favorite burger joint, made fast (and perfect) at home. 🍔
Sara Haas (IG user @cookinrd) coats their patties in our All American Barbecue dry rub to seal in the juices and ensure restaurant-quality flavor in every bite. Simply coat, cook and devour!
Gear up for fish Fridays with the right sea-soning 🐟 Mix and match these popular blends with your favorite fish for flaky, flavorful, perfectly cooked dishes every time. Simply coat, cook and sea-l in the flavor. What’s your go-to fish dish? 🍤
Classic Chicken Parmesan, but with a twist 🍝 Instead of mess and stress of breading, simply 1️⃣ coat chicken in Roasted Garlic Peppercorn dry rub 2️⃣ cook & watch the seasoned crust seal in the juices to perfection 3️⃣ enjoy your restaurant-quality dinner!
Get the recipe: bit.ly/3Hbco9b
Thank cod for this upscale weeknight delight! Elevate your plate easily like Liberty Kitchen. Simply coat fresh cod with award-winning Char Crust, and cook to flavor-crusted perfection with a side of unique fresh veggies. 🐟
There’s one thing we’re all rooting for: the wing lineup 🍗 WIth Char Crust, it’s easy to create your customized version of crispy, juicy wings with flavors worthy of a touchdown dance. Tell us ⤵️ what’s your winning recipe? 🏈
What’s more personal than your favorite team? Your favorite wing flavor. 🍗 Grilled, air-fried, sweet or spicy, you can mix and match our award-winning flavors for perfectly crispy and juicy wings the whole party can enjoy. Simply coat, cook, and consider your game day menu won. 🔥
Get the recipe:
https://bit.ly/3B6TsHa
🥩+🦞= the ultimate power couple 💕
This foolproof dinner for two has flavor everyone will fall for. Simply coat both proteins in our Original Hickory Grilled dry rub to seal in the juicy, smoky, sweet flavor. Get the recipe:
https://bit.ly/3unuwd7
Make hearts melt and mouths water this Valentine's Day! Share your love of Char Crust by sending our bestsellers Starter Set with FREE SHIPPING!
Use code: SHARE
Order your Starter Set here: bit.ly/3GI7a4i
Order by 2/14/22 at midnight. Valid only on Starter Set.
Date night just got even feta. 💖 Crispy prosciutto & Garlic Peppercorn Char Crust coating seals in the juices and flavors of this spinach and feta-stuffed chicken breast. Get the recipe and impress your guests:
https://bit.ly/3scqKR0
Energize your winter weeknight.⚡️ These cozy 15-minute bone-in pork chops are just as easy as they are juicy thanks to a coat of our chef-favorite Java Buzz coffee rub.
Get the recipe:
https://bit.ly/3obASID
A coat of Char Crust can turn any day into FRY-DAY. 🍗 Simply coat the chicken wings with your favorite flavor and pop them in the air fryer for wings so crispy, juicy, easy and delicious, you’ll never wing the same way again. Tell us ⤵️ what’s your favorite flavor?