10/03/2026
I read another turkey reservation post today basically centered around whether you love your family enough to feed them the “right” turkey on thanksgiving and I just think enough is enough.
Im all for telling people why your food is good, how it was raised and where it came from. What I don’t understand is why we have to convince people into thinking everything else is poison to sell yours.
If you’ve come into the store recently, you’ll notice our produce shelf is bare. Our garden is done and the local growing season is ending. Could I buy wholesale produce, put it in a cute basket, call it “farm fresh” and mark it up? Absolutely. But I refuse to do that.
And labels don’t always tell the whole story either. I’ve seen some very impressive “regenerative, grass-finished, superior” marketing from the same people buying questionable looking cattle and knowing nothing about it at the sale barn and taking them straight to the processor. That happens. Just like wholesale produce happens. Neither one magically becomes something different because somebody wrote a good facebook post about it.
And none of this means we don’t support other local farmers or producers, that’s literally a huge part of what High Roller is. Our shelves are full of products made and grown by other people and we’re proud to tell you exactly who they came from. That’s kinda the whole point. I just don’t want you shopping with us because I made you afraid or guilty to shop somewhere else. I want you here because you can trust what we tell you about where the food comes from and most importantly because it’s actually good.
That’s it. That should be the marketing strategy. No fear, no guilt, and no pretending. Just good food and being honest about where it comes from. There’s absolutely nothing wrong with buying from another farm, producer, or wholesaler. Just tell people that’s what you did. What bothers me is when the story gets changed somewhere between where the food actually came from and how it’s marketed to the customer.
