FreshPoint Produce Hunter

FreshPoint Produce Hunter We are your fresh produce distributor serving the Southern California foodservice industry with the finest quality fresh produce.

Since 1921, FreshPoint Southern California's commitment to excellence has included stringent guidelines to ensure food quality and safety competitive pricing and expert delivery service in climate-controlled trucks. FreshPoint Southern California serves some of the finest chefs in the world throughout Southern California. We have a strong tradition of superior quality and service in supplying fres

h produce and perishable products to retail and food service customers. With over 1500 stocking units in inventory, we offer a complete line of fresh fruits and vegetables plus an expanded line of cheese and dairy products. We distribute to a diverse base of large and small food service operators; including five-star resorts hotels, multi-chain hospitals,multi-chain hotels, schools and amusement parks. Our mission is to help you succeed and we do that by making produce the very least of your worries.

11/27/2025

There is no typical chicory—it’s a big tent with a wide range of gorgeous colors, shapes, and textures. The common thread is bitterness in varying degrees.
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Chicories are closely related to lettuces, in the same botanical family, but separate genera. Think of chicories as lettuces with thicker leaves and bitter notes. Often, when chicories are cooked, their sweetness becomes more apparent, toning down the bitterness. So if Luna Rossa radicchio is too bitter for you, try sautéing it before stirring into risotto or tossing with pasta, or grilling it before dressing as a warm salad.
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Catalogna chicory is one of our favorites, grown for its flower stems that look like fat white asparagus, known as puntarelle. This old Italian variety is more mild and less bitter than most other chicories and is wonderful served raw in salads or cooked and added to dishes as you would any other winter vegetable. If you want to go traditional, julienne the individual stems, place them in ice water so they curl up, and serve raw as a salad, dressed with an anchovy vinaigrette. Served this simply, puntarelle is crunchy, juicy, unusual, and very delicious.
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Beautiful, delicious chicories are available from fall through winter and we thank for these gorgeous examples.

Wake up and smell the tomatoes! 🍅☀️
07/30/2025

Wake up and smell the tomatoes! 🍅☀️

Wong Farm grows Valencia Pride mangos 🥭 in the California desert. Growing mangos in the desert was the dream of Deborah ...
07/25/2025

Wong Farm grows Valencia Pride mangos 🥭 in the California desert. Growing mangos in the desert was the dream of Deborah Chamberlain’s father, and it is a labor of love. While the young fruit is hanging on the tree, a member of the Wong family places every mango in a brown paper sack and ties it closed at the stem, to protect it from too much sun. These mangos are coddled, and to be fair, they deserve it. They are incredibly sweet, with a beautiful creamy texture, amazing flavor, and a surprisingly thin pit. The season is short, so don’t miss out! 🥭☀️

After 40 incredible years, we’re sending off one of FreshPoint’s finest — Joe Amaya — into a well-deserved retirement! J...
06/05/2025

After 40 incredible years, we’re sending off one of FreshPoint’s finest — Joe Amaya — into a well-deserved retirement!

Joe has been more than just a teammate; he’s been a mentor, a friend, and the heart of our FreshPoint family. From day one, his work ethic, kindness, and steady leadership have left a mark on everyone lucky enough to work alongside him.

Joe, thank you for four decades of dedication, laughs, wisdom, and memories. Your legacy here will be felt for years to come, and you’ll always have a home with us. Wishing you endless relaxation, adventure, and happiness in this next chapter of life!

🍒🍒 FM Sweet Red Cherries 🍒🍒Murray Family Farm is not a great place to grow cherries, so Steve Murray uses a suite of pro...
05/15/2025

🍒🍒 FM Sweet Red Cherries 🍒🍒

Murray Family Farm is not a great place to grow cherries, so Steve Murray uses a suite of production practices to get this fruit to grow there.

Water sprinklers are strung above the trees, so when the winter nighttime temps hit 50°F, the sprinklers start—cooling the trees and the ground around them.

He girdles the tree trunks (cuts down through the bark into the cambium and phloem layers to interrupt the nutrient flow) to increase fruit size, push an earlier harvest, and increase sugar.

Reflective material is stretched 6” above the ground, covering the soil between the rows of trees to improve color and prompt an earlier harvest.

As a result of these progressive production practices, we get the earliest cherries in the U.S. These are Gleneary variety, with several more varieties to come!



👨‍🌾 Grown by Vicky & Steve Murray | Murray Family Farm, Arvin
📸 Photo credit:

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If your morning routine doesn’t include an iced water face dunk with organic, fresh produce around it… are you even doin...
03/29/2025

If your morning routine doesn’t include an iced water face dunk with organic, fresh produce around it… are you even doing it right?

Hydrate, refresh, and fuel your morning the FreshPoint way — with top-quality, organic ingredients. Because if you’re going to follow the trend, might as well make sure your face and your produce are both glowing! 🍊🍓🥝

FM Rincon Cherimoya:California doesn’t have effective pollinators for cherimoya, so if the farmer wants nice, large cher...
02/27/2025

FM Rincon Cherimoya:

California doesn’t have effective pollinators for cherimoya, so if the farmer wants nice, large cherimoya, the blooms must be hand-pollinated. Every afternoon, June through August, farmer Tony Brown transfers pollen from the male flowers to female flowers with a paintbrush. 🎨🌸

He grows several varieties, and we think this Rincon is the most delicious of all! The fruit is ready to eat when it has a slight give. Don’t wait until it’s soft! At that point, the acid has dropped, and much of the flavor is lost. Just barely breaking is best! 🍈✨

⚠️ PS: The seeds are not edible.

📦 5 lb | 203310 | Available Feb thru Apr
Tony Brown | Rincon del Mar Ranch, Carpinteria

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“Falling in love with fresh flavors! ❤️🍊🌿 From vibrant Blood Oranges and Cara Cara’s to stunning Beet Rose-Hearts and Wa...
02/08/2025

“Falling in love with fresh flavors! ❤️🍊🌿 From vibrant Blood Oranges and Cara Cara’s to stunning Beet Rose-Hearts and Watermelon Radish, we’ve got the perfect picks for Valentine’s Day. 💕 Celebrate with nature’s most beautiful colors! ”

FM Organic Sugar Snap Peas🫛✨In 1968, while working for Gallatin Valley Seed Company, pea breeder and research botanist D...
01/22/2025

FM Organic Sugar Snap Peas🫛✨

In 1968, while working for Gallatin Valley Seed Company, pea breeder and research botanist Dr. Calvin Lamborn crossed a garden pea (aka English pea) with a snow pea, trying to develop a consistently flat snow pea. His plan didn’t work out—snow peas still curl up more often than we’d like—but Lamborn ended up with a happy accident: a pea with thick, juicy, very sweet pod walls. He named it Sugar Snap, and Gallatin released it in 1979. In 1984, the first stringless sugar snaps became available.

Today, sugar snaps are everywhere—in the grocery store packed in little plastic bags and on restaurant menus throughout the year. But we know sugar snap peas are best in winter and spring. Starting now!

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🌱 From Tutti Frutti Farm, Lompoc

A Kale Like No Other!This stunning baby Chidori kale from Debby & Shu Takikawa at The Garden Of… in Los Olivos is a true...
01/07/2025

A Kale Like No Other!

This stunning baby Chidori kale from Debby & Shu Takikawa at The Garden Of… in Los Olivos is a true showstopper! 🌱 Its rich magenta color and beautifully ruffled edges make it the perfect addition to your dishes—whether as a fresh garnish or a standout component.

When cooked, the kale deepens in color and flavor, but its beauty remains undeniable. Healthy, vibrant, and delicious—it’s everything you could ask for!

📸 Photo credit:
🌾 Farmer: Debby & Shu Takikawa
📦 3 lb carton | Available Nov-Feb

Purple Napa Cabbage — A Showstopper on Your PlateThe FM Purple Napa Cabbage from Weiser Family Farm brings vibrant color...
12/16/2024

Purple Napa Cabbage — A Showstopper on Your Plate

The FM Purple Napa Cabbage from Weiser Family Farm brings vibrant color and flavor to any dish. With beautifully crinkly leaves, striking purple veins, and a tender texture, this variety transforms simple meals into something extraordinary.

What makes it stand out?
• Gorgeous color that elevates salads, slaws, and garnishes
• Thin, tender leaves perfect for any preparation
• Carefully grown Merlot variety, offering improved flavor and appearance

Available November through February, this cabbage is a chef’s dream and a statement on any plate.

🍏 Ashmead’s Kernel Apples – A Historical Treat 🍏The Ashmead’s Kernel apple tree, originally planted around 1700 by Dr. T...
11/08/2024

🍏 Ashmead’s Kernel Apples – A Historical Treat 🍏

The Ashmead’s Kernel apple tree, originally planted around 1700 by Dr. Thomas Ashmead in Gloucester England, is a truly special variety. This old English winter apple may not look like typical apples, with its russeted, textured skin, but its flavor is unmatched.

When perfectly ripe, it tastes like apple caramel—a unique combination of high sugar and acidity that makes each bite crisp, complex, and memorable. This versatile apple is perfect for juicing, baking, or enjoying fresh. 🍏

Fun fact: The white coating on the apples is kaolin clay—a natural “sunscreen” that helps protect the fruit from sunburn, used by organic farmers to ensure quality.

Experience the rich history and unique flavor of Ashmead’s Kernel, a favorite at the Farmers Market!

Address

155 N Orange Avenue
City Of Industry, CA
91744

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 6pm
Wednesday 7am - 5pm
Thursday 9am - 6pm
Friday 7am - 6pm
Saturday 7am - 6pm

Telephone

+16268551400

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