It was important that we made a product that gives consumers an alternative to plastic while giving us a platform to drive our message throughout the industry and ultimately the consumers, that there is a product that is infinitely recyclable and safer for ÜR planet. It has been found in a variety of animals around the world and now more than ever in humans causing harmful health effects, includin
g various cancers, a weakened immune system, reproductive problems and more. There is a choice on how you live ÜR life. Sustainability is at the forefront of consumers’ and regulators’ minds, and the challenge for consumer brands has become clear: It’s no longer a question if brands should shift to more sustainable packaging, but what you choose to drink ÜR watür out of.
