09/22/2026
Before I founded this company, I used to buy gummy bears from the store. Not the sugar ones either—the “smart” ones that claimed to be “sugar free”. And I thought they were keto because their marketing convinced me they were.
But, I always felt jittery after I ate them, and later, when I started testing my ketones and blood glucose at home, I found out why.
It was the ingredients used in these other gummy bears that was the problem, not my metabolism. They were technically sugar free, but affected my body the same as the sugar versions.
The SAME.
Turns out the sugar free landscape is littered with landmines. Literally.
I have been sugar-free and low carb/keto since 2015, so I have spent a lot of time researching and understanding the science behind ketosis and how it affects metabolism and brain health.
I assumed that every “Keto” brand would do the same in formulating their products, but they don’t.
Of course, some do. But, way more snack products are not keto at all, despite their bold label claims.
If it says “Keto” on the label, it should be KETO.
Meaning, it should NOT cause your blood sugar to spike, and it should definitely NOT kick you out of ketosis if you’re in ketosis.
And if it’s truly keto, it should be able to support your ketones if you’re in ketosis.
This is why I track my metabolic response to the foods I eat. Especially processed foods. You may be surprised to hear that. After all, I founded a candy company...
This gives keto a bad name. People think they're keto, but they aren't. Especially when they are buying packaged "keto" foods.
It says “KETO” on the label. But, is it really? Probably not.
I would estimate that 98% of “Keto” products aren’t keto at all. Even big brands.
Net carbs. No carbs. Total carbs. Yes, this has value when going keto. But, this is actually an insignificant part of how or why something is keto or not.
Want to learn more? Check out my blog post on this at switchsweets.com
