VS Importing

03/31/2026

03/31/2026

We are auditioning a 2.5 lb teacup Pomeranian dog named “Bear” who already has over 14,000 social media followers, to be our spokesperson for our package extension of our successful iOlé Sangria.
iOlé Sangria is currently available in a 19.5L Polykeg and in our 3L Mini Keg.
Bear is vying to be our spokesperson for our RTD iOlé Sangria cocktail in a 7.5oz (222ml) can, launching this summer.
He is taking it along to some of his favorite activities and places… and yes, he has plenty to say about the RTD IOlé Sangria in this versatile package.

(What/who Bear is)
Archetype:
Sophisticated Rogue + Gentleman Explorer

Positioning Statement:
“Refinement without rules.”

Brand Personality:
Effortlessly elite (never tries too hard)
World-traveled (jet, yacht, vineyard, polo)
Slightly mysterious (knows things others don’t)
Playfully dominant (but never arrogant)
Voice:
Short, confident, witty
Always sounds like he’s already lived the story

Stay tuned...

03/27/2026

We are exploring concepts for our packaging extension of our successful iOlé Sangria. iOlé Sangria in a 7.5 oz (222ml) can. The words are just fillers, but I would like to see your reaction to using a real, live dog named "Bear" with 14,000 social media followers. Let’s hear from you.

03/04/2025

Join Emerald Coast Brewing Co. in New Port Richey,Florida for a great wine tasting, great company and great time. Cheers🍷