06/18/2026
âCLUB SUCKS? WELL THIS MAY BE WHY. BUT WHAT DO I KNOW? THIS IS JUST MY OPINIONâŚâ
A FEW REASONS WHY YOUR CLUB CANâT RECRUIT NEW MEMBERSâŚ
MAYBE ITâS JUST A S**TTY CLUB.
BUT REGARDLESS OF THE REASON, IN MY OPINION, HERE ARE A FEW THINGS THAT MIGHT HELP FIX IT.
1. VISIBILITY.
PEOPLE CANâT JOIN SOMETHING THEYâVE NEVER HEARD OF.
GET OUT MORE. BE SEEN. SHOW UP EVERYWHERE. RIDE TO EVENTS. SUPPORT OTHER CLUBS. BE PRESENT IN THE COMMUNITY. STOP HIDING IN THE CLUBHOUSE WONDERING WHY NOBODY KNOWS WHO YOU ARE.
IF THEY DONâT SEE YOU, THEY CANâT RESPECT YOU. IF THEY DONâT KNOW YOU EXIST, THEY CANâT WANT TO BE PART OF IT.
2. BAD REPUTATION.
LETâS KEEP IT A BUCKâŚ
BAD NEWS TRAVELS FASTER THAN GOOD NEWS. HORRIBLE NEWS TRAVELS EVEN FASTER.
YOU CAN DO 10,000 GOOD THINGS AND PEOPLE MAY FORGET. YOU DO ONE FOOLISH THING IN PUBLIC, AND PEOPLE WILL NEVER LET IT GO.
BE CAREFUL HOW YOUR MEMBERS MOVE IN PUBLIC. BE CAREFUL WHAT THEY SAY, HOW THEY ACT, AND WHAT THEY REPRESENT WHEN THEY HAVE THAT CUT ON.
NO FOOLISHNESS IN A CUT. NO ILLEGAL ACTIVITY IN A CUT. AVOID UNNECESSARY ATTENTION FROM LAW ENFORCEMENT.
ACT ACCORDINGLY, BECAUSE EVERY MEMBER IS A WALKING BILLBOARD FOR THE CLUB.
3. NO ONE RIDES.
WELL⌠THIS ONE IS EASY.
RIDE.
SIMPLE.
EVERY SUNDAY, GO SOMEWHERE. CROSS STATE LINES. HIT ANOTHER CITY. SUPPORT AN EVENT. TAKE A REAL RUN. STOP CALLING YOURSELF A MOTORCYCLE CLUB IF THE MOTORCYCLES NEVER MOVE.
ONCE PEOPLE FIND OUT YOUR CLUB ACTUALLY RIDES, WATCH WHAT HAPPENS.
REAL RIDERS ARE ATTRACTED TO REAL RIDING. AFTER ALL.. YOU ARE A MOTORCYCLE CLUB RIGHT?
4. BAD MEMBERS.
REMEMBER, THERE ARE NO BAD CLUBS⌠JUST BAD MEMBERS WHO GIVE GOOD CLUBS A BAD NAME.
THE FIX?
ACCOUNTABILITY.
IF A MEMBER KEEPS EMBARRASSING THE CLUB, CHECK HIM. IF HE REFUSES TO LEARN, HUMBLE HIM. IF HE KEEPS DAMAGING THE PATCH, REMOVE HIM FROM THE EQUATION.
EVERYBODY CANâT STAY. EVERYBODY DOESNâT DESERVE TO REPRESENT THE CLUB. AND EVERYBODY WHO WEARS THE PATCH IS NOT GOOD FOR THE PATCH. ALL TO OFTEN MEMBERS STAY WAY PAST THIER EXPIRATION DATE SIMPLY BECAUSE.
5. TROUBLEMAKERS.
MOST PEOPLE IN CLUBS ARE LAW-ABIDING FAMILY MEN LOOKING FOR BROTHERHOOD, RESPECT, AND A GREAT PLACE TO RIDE.
SO WHY LET ONE OR TWO FOOLS MAKE THE WHOLE CLUB LOOK LIKE A PROBLEM?
SAVE THE STREET DRAMA FOR THE PEOPLE WHO WANT TO LIVE THAT WAY.
A REAL CLUB SHOULD BE ABOUT BROTHERHOOD, STRUCTURE, RESPECT, RIDING, AND PURPOSE.
IF ALL YOUR CLUB IS KNOWN FOR IS DRAMA, TROUBLE, AND NEGATIVE ATTENTION, DONâT BE SHOCKED WHEN GOOD PEOPLE DONâT WANT TO JOIN.
6. AN UGLY CUT.
LETâS BE HONESTâŚ
NOBODY WANTS TO ROCK A PATCH THAT LOOKS LIKE THIRD-GRADE ART.
THE FIRST THING OUTSIDERS NOTICE IS THE CUT. IVE PERSONALLY SAID MANY TIMES AFTER LOOKING AT OTHER CLUBS CUTS..âI WOULD NOT WEAR THAT S**T ON MY BACK.â AND IM NOT THE ONLY ONE THAT HAS THOUGHT THIS WAY..IM JUST THE ONLY ONE TO ADMIT ITâŚ
THE COLORS.
THE DESIGN.
THE ENERGY.
THE WAY THE MEMBERS CARRY THEMSELVES.
YOUR CUT SHOULD HAVE PRESENCE.
YOUR MEMBERS SHOULD HAVE PRESENCE. YOUR CLUB SHOULD HAVE PRESENCE.
BECAUSE BEFORE PEOPLE KNOW YOUR HISTORY, YOUR RULES, OR YOUR BROTHERHOOD, THEY SEE YOUR IMAGE.
7. NO DIRECTION.
NOBODY WANTS TO BE PART OF SOMETHING THAT LOOKS LIKE IT HAS NO CLUE WHERE ITâS GOING.
EVERY SINGLE SOLITARY MEMBER SHOULD KNOWâŚ
WHAT IS YOUR CLUB ABOUT?
WHAT DO YOU STAND FOR?
WHAT IS THE MISSION?
WHAT IS THE STANDARD?
WHAT KIND OF MEMBERS ARE YOU TRYING TO ATTRACT?
GET A CLUE. GET A PLAN. GET A DIRECTION. THEN FOLLOW IT.
BECAUSE CONFUSION DOES NOT ATTRACT STRONG MEMBERS.
8. BORING ANNUALS.
ANNUALS USUALLY REFLECT THE ENERGY AND PERSONALITY OF THE PEOPLE WHO CREATE THEM.
IF THE PARTY IS WACK, CHANCES ARE THE CLUB IS WACK TOO.
BUT IF THE PARTY IS POPPING? IF THE ENERGY IS RIGHT? IF THE MUSIC, THE PEOPLE, THE RESPECT, THE RIDES, AND THE ATMOSPHERE ARE SOLID?
EVERYBODY WANTS A PIECE OF THAT.
YOUR ANNUAL SHOULD MAKE PEOPLE SAY, âIâLL BE BACK NEXT YEAR.â
NOT, âIâM NEVER COMING BACK HERE AGAIN.â
9. BE HONEST ABOUT YOUR REPUTATION.
YOUR CLUBâS REPUTATION IS ALREADY OUT THERE. DONT TRY AND REPRESENT SOMETHING YOUR CLUB ISNT. EVERYONE CAN TELL AND YOU ONLY LOOK GOOFY DOING IT..NOT EVERYONE HAS TO BE âABOUT THAT LIFE.â
PEOPLE ARE TALKING. PEOPLE ARE WATCHING. PEOPLE ALREADY HAVE AN OPINION ABOUT YOU, YOUR MEMBERS, YOUR ENERGY, AND YOUR CLUB.
SO LISTEN.
DONâT GET MAD AT WHAT PEOPLE SAY. PAY ATTENTION TO WHY THEY SAY IT.
STOP TRYING TO SUGARCOAT WHAT EVERYONE ELSE CAN ALREADY SMELL.
YOU CANâT WRAP S**T IN A CANDY WRAPPER AND SELL IT AS SOMETHING SWEETâŚ
BECAUSE EVENTUALLY, ITâS STILL GOING TO STINK.
SO IF YOUR CLUB CANâT RECRUIT NEW MEMBERS, MAYBE THE QUESTION ISNâT, âWHATâS WRONG WITH EVERYBODY ELSE?â
MAYBE THE REAL QUESTION ISâŚ
WHAT DO PEOPLE SEE IN YOUR CLUB THAT MAKES THEM WANT TO STAY AWAY? OH.. AND IF ANY OF THIS WORKS? SAVE ME A PLATE AT YOUR NEXT ANNUAL.-WđŻ