05/26/2026
FOR IMMEDIATE RELEASE
Bearded Viking Mead Co. Crowned the “Official Beverage of Summer” After Historic Meeting of the Four Seasons
Columbus, Montana — May 26, 2026 — In a decision that has reportedly shaken both the weather and beverage industries, the legendary Council of the Four Seasons has officially declared Bearded Viking Mead Co. the “Official Beverage of Summer.”
Following what insiders described as an “intense but mostly friendly” summit between Spring, Summer, Fall, and Winter, the ruling came down unanimously after extensive review of sunshine compatibility, adventure readiness, patio performance, campfire chemistry, lake-day refreshment metrics, and overall ability to turn ordinary weekends into legendary stories.
“Beer showed up strong this year,” said one unnamed seasonal representative. “But Bearded Viking Mead showed up stronger.”
The honorary title recognizes the brand’s growing reputation as the go-to drink for everything summer stands for:
* Backyard BBQs
* Lake weekends
* Mountain adventures
* Music festivals
* Campfires with friends
* Late sunsets and unforgettable memories
According to unofficial reports, Beer representatives attempted to object during deliberations but were overruled after the council tasted Bearded Viking on ice around a bonfire.
“We are honored by this prestigious recognition,” said CEO JT Robertson, aka Viko for Bearded Viking Mead Co. “Our mission has always been simple: create bold mead for people who live boldly. Being named the Official Summer of Summer confirms what our fans already knew — adventure tastes better with mead.”
