04/21/2026
Last year, I shared that I had made the decision to focus solely on peonies and created a new brand and online shop: House of Peonies. At the time, it may have seemed like a side project because, for Hayden Run Farms customers, not much changed right away. You still saw the same flower stand on Saturdays, the same website, and the same me behind it all.
But behind the scenes, a lot was shifting.
I quickly realized I couldn’t sustainably run two separate websites, and last November I moved my peony subscriptions over to House of Peonies. Around the same time, I had so many ideas for how to make buying flowers easier and create a better customer experience (the speed of my ideas is often much faster than the speed of my budget or ability to execute them).
Over the winter, many of those ideas started to take shape. I spent countless hours rebuilding the website to make shopping for local peonies more convenient, invested in professional guidance to refine the brand message, added better ways to stay connected through email, invested in a new flower cooler, and somehow all of that turned into a full rebrand for both local and nationwide peonies under one name: House of Peonies .co
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