CJ The Designer

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CJ The Designer My work lives at the intersection of arena grit and brand strategy. The goal isn’t just visibility—it’s lasting impact.

As an award-winning Independent Creative Director, I specialize in beverage and CPG branding—translating strategic insight into packaging platforms, campaigns, and visual identities that perform in market and endure over time. For over a decade, I’ve built brand systems across beverage, agriculture, wellness, and innovation-driven industries, with a particular focus on multi-SKU packaging, launch storytelling, and brand evolution. I’m drawn to ideas that are culturally grounded, strategically sound, and executed with precision. From packaging systems to campaign development, I care about clarity, accountability, and collaboration that raises the standard of the work.

The Elvira line has been one of those projects that I just can’t get enough of! Ready for the next one … 👀👀
06/11/2026

The Elvira line has been one of those projects that I just can’t get enough of! Ready for the next one … 👀👀

𝑆𝑖𝑟𝑒𝑛𝑠 𝑃𝑜𝑟𝑡𝑓𝑜𝑙𝑖𝑜 𝐹𝑒𝑎𝑡𝑢𝑟𝑒 | 𝐄𝐥𝐯𝐢𝐫𝐚, 𝐌𝐢𝐬𝐭𝐫𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐚𝐫𝐤 𝐕𝐨𝐝𝐤𝐚 by .distillery

Crafted by Caley Shoemaker at As Above, So Below Distillery in official collaboration with Elvira , this vodka was made for the kind of martini that doesn’t need explaining. Served colder than your ex’s heart, finished with a sharp lemon twist, and offered with absolutely zero apologies.

Produced in small batches from malted barley, it’s impossibly smooth, layered with soft, creamy depth and a clean, elegant finish that lingers just long enough to keep things interesting.

Grab yours | aasbdistillery.com

🍸 sirensgroup.com

Well… looks like I’ve officially entered my Design Rodeo era 🤠This year Benton County, Oregon debuted its 2026 Design Ro...
04/01/2026

Well… looks like I’ve officially entered my Design Rodeo era 🤠

This year Benton County, Oregon debuted its 2026 Design Rodeo which will determine the new design for this year's Benton County Fair & Rodeo.

I’m honored to have TWO designs selected as finalists, and now it’s time for the public vote. If you’ve ever supported my work, cheered me on, or just like a good cow tag moment—this is your chance.

👉 Vote for:
Option 1 — Cow Tag
Option 4 — Firework

Cast your vote here:
benton360.my.canva.site/design-rodeo-2026

Winning means my design ends up on official fair merch… which feels very on brand for this cowgirl designer.

Let’s ride 🐎

I worked on 20+ projects this year…and posted almost none of them.Some were waiting on approval.Some are still secret.So...
12/11/2025

I worked on 20+ projects this year…
and posted almost none of them.
Some were waiting on approval.
Some are still secret.
Some just lived quietly in my hard drive while I kept grinding.
Freelance wins aren’t always loud — but damn, they’re real.



Fifteen years into this wild design ride and I’m still obsessed with how spirits labels tell a story before a single sip...
12/09/2025

Fifteen years into this wild design ride and I’m still obsessed with how spirits labels tell a story before a single sip hits the glass.
2025 was packed — wh***ey rooted in myth, gin with attitude, brandy with backbone, and rum that tastes like a memory.

Every bottle has a world in it. I just get to build the doorway.

Here’s a look at some of my favorite label projects from this year.





38 years of being too much, not enough, and exactly right depending on who you ask.But here I am — still creating, still...
11/22/2025

38 years of being too much, not enough, and exactly right depending on who you ask.
But here I am — still creating, still fighting for my people, still chasing the life I want with grit under my nails and a story worth telling.
Cheers to the next chapter. I’m coming in hot.

It’s Rodeo Week, and this little patch means I’ll be spending the next four days at the arena gate—coordinating contesta...
07/30/2025

It’s Rodeo Week, and this little patch means I’ll be spending the next four days at the arena gate—coordinating contestants, queens, flags, and controlled chaos.
It’s not glamorous, but it’s an honor. It means I’ve earned the trust to help the show run sharp and strong.
Even more meaningful? The patch carries the new visual branding I created for the committee—a small symbol of a much bigger effort to elevate tradition through thoughtful design.
Proud to wear this badge—stitched in sweat and a whole lot of behind-the-scenes teamwork.

05/21/2025

So very excited! This is such a cool product!

Address

3200 SE Midvale Drive
Corvallis, OR
97333

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