Virginia Cattlemen's Association

06/15/2026

Between the JBS plant closing, lack of rain, and cattle prices, it's been quite the week - Butch has an update on all of this and more in this week's Marketing Moment!

06/15/2026

Virginia Cattlemen’s Association (VCA) is disappointed in the recently announced closure of JBS’s Souderton plant. The loss of significant East Coast harvest capacity is a blow to cattle producers in a region of the country that already has limited processing options.

VCA President Bill McDonald said, “While we are disappointed in JBS’s decision to close Souderton, we remain committed to growing the demand for Virginia cattle and increasing the Commonwealth’s processing capacity. Developments like this underscore the need for more independent processing that supports local producers and communities.”

Virginia Cattlemen’s Association was founded as a cattle marketing association to promote Virginia cattle. In addition to marketing efforts, the association has recently prioritized creating a more resilient supply chain for producers and consumers through the Virginia Verified Beef program. VCA will continue to monitor developments and work to fill the void caused by the Souderton closure.

You can read the full press release at

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06/10/2026

Enjoy golfing (or maybe just riding in the golf cart)? Join us for the Virginia Cattlemen's Classic Golf Tournament on July 8th in Riner at the Auburn Hills Golf Club!

Registration includes 18 holes, lunch, prizes and more...and you can register as a team of 4 or individually. Come enjoy a day of networking and friendly competition while supporting the Virginia Cattlemen's Foundation.

For more info and to register email Stefanie at [email protected]

06/08/2026

Butch is back after a week off celebrating his anniversary, congratulations for 53 years!

The news last week was the discovery of screwworm in Texas on Wednesday, with the report of another infected animal on Friday; but even with that the markets were still fairly strong and in barn sales are still out performing the futures.

Butch has details on all of this, plus a recap of last week's sales and upcoming sales and events, be sure to check it all out in this week's Marketing Moment!

06/04/2026

05/27/2026

Vira Shield® provides comprehensive reproductive coverage and increases conception rates.

Vira Shield provides comprehensive protection against up to 13 respiratory and reproductive pathogens

05/25/2026

This Memorial Day we want to take a moment to thank all of those who made the ultimate sacrifice so that we are able to enjoy the life and freedoms that we have.

Butch has some good news and some bad news in this week's Marketing Moment -

Good: Rain!
Bad: Markets!

Take a listen to hear all the details on this, plus upcoming events you won't want to miss.

05/20/2026

Nuplura® PH+5 is the first refined BRD vaccine that doesn’t add to the endotoxin load – for smooth protection that’s easy on cattle. Visit Nuplura.com

05/19/2026

It's that time of year...that's right, photo contest time!

Each year in honor of Beef Month we hold a photo contest. From now until May 29th, send us your best cattle pictures...we'll select our top pics, and then share for everyone to vote! The winners will be used on the covers of The Virginia Cattleman and other VCA advertising and marketing, and the top 3 pictures will receive a prize from us!

DETAILS - PLEASE READ!
-Pictures must be unedited (original - no filters or B&W), high resolution photos
-Pictures must be emailed to Rebecca at [email protected]
-Horizontal pictures preferred, but vertical will also be accepted
-Picture(s) must include cattle
-All photos submitted become the property of Virginia Cattlemen's Association and may be used in future publications or advertisements

We can't wait to see what pictures you have for us this year!!!

05/18/2026

Market updates, upcoming events and more - Butch has all you need to know on this week's Marketing Moment!