05/27/2026
When Decades of Friendship Meet Big Business: OneBarUsa Officially Partners with 3 Badge Beverage Corporation
Dallas, TX — They always say, "Don’t mix business with pleasure." But sometimes, a partnership comes along that completely defies the old rules.
OneBarUsa is incredibly proud to announce that we are officially representing the exceptional portfolio of 3 Badge Beverage Corporation.
This milestone is incredibly special because it runs far deeper than just a standard business agreement. For decades, OneBarUsa founder Carlo Barone and 3 Badge National Sales Manager Harv Gates have shared a close, lifelong friendship. In fact, for years, they assumed a professional partnership like this would never happen because they were simply too good of friends.
Turns out, the right timing and the right portfolio change everything.
"I absolutely love this company, and I love this guy," says Carlo Barone. "Harv and I have been in the trenches of this industry for decades. To finally bring our worlds together and represent 3 Badge’s phenomenal, award-winning spirits and wines is an absolute dream scenario. We always joked we were too close to work together—now, that deep trust is our biggest asset."
3 Badge Beverage Corporation is renowned for its deeply rooted, artisanal portfolio that balances heritage with innovation. By combining 3 Badge’s world-class brands with OneBarUsa’s dedicated championing of national chain accounts, this partnership is set to drive incredible growth and bring these exceptional products to even more beverage programs across the country.
Expect great things ahead. When passion, a stellar portfolio, and decades of genuine friendship align, everyone wins.
Cheers to the next chapter!
