08/12/2026
Starting with limited resources never changed the destination. It changed the way we had to get there.
From the beginning, we made a decision: instead of asking how much Ukelele could give us, we kept asking how much we could put back into building it.
Into marketing, the experience, understanding our customer and creating a brand with a real Venezuelan cultural identity.
Not just another restaurant. A new category, “Slow Fast Food Cultural”. A little trip to Venezuela, no passport required.
In May 2025, we took one of our biggest steps yet and began a three-month strategic brand development process with a Barcelona-based firm specialized in disruptive marketing and brand positioning.
It was a significant investment for a business our size. Risky? Maybe.
But we believed that before Ukelele could grow more, we had to understand exactly what made Ukelele… Ukelele.
And honestly, we don’t need to tell you whether it worked. You’ve been showing us every night.
Today, more than a year later, we’re finally ready to share a little more about what we’ve been quietly preparing for.
Ukelele is preparing for its next chapter. Beyond Food. Into Culture. 🧡🇻🇪
Franchise development is currently in progress. This announcement is for informational purposes only and is not an offer to sell a franchise. Any franchise offering will be made only through the applicable Franchise Disclosure Document and in compliance with applicable law.
