Rio Roses

For over 40 years, Equiflor has been a leading grower and distributor of premium fresh flowers. and Canada.

We carefully cultivate exceptional blooms and proudly deliver our nationally recognized Rio Roses to wholesalers across the U.S. For the past three decades, Equiflor, a privately held company, has been a leading fresh flower grower and distributor in the north American region. What started as a family business in 1986 has flourished into a household name, with our nationally branded, fresh-cut “Rio Roses” distributed via a network of flower wholesalers and distributors across the US and Canada. Rio Roses is the first nationally recognized brand of roses. Our fresh flowers are packaged and distributed under five exclusive, registered trademark names: Rio Roses, Private Collection, Baby Rio, Rio Carnations, and Rio Specialty Flowers, including chrysanthemums and novelty products like Ranunculus and Delphinium. Rio carries over 20 different product types and hundreds of unique floral varieties to create that perfect arrangement every time.

10/16/2026

Spook Up Your Floral Creations with Rio Halloween Tinted Roses!

Bring Halloween to life with our Rio Halloween Tinted Roses Collection! Featuring bold oranges, mysterious purples, haunting blacks, and captivating color combinations, our premium tinted roses are designed to make every arrangement stand out.

From spooky centerpieces to sophisticated seasonal designs, our Halloween collection offers the perfect blend of creativity, vibrant colors, and exceptional Rio quality.

Discover our full collection of Rio Tinted Roses Collection at https://www.rioroses.com/tinted-roses/

10/14/2026

Our new LivRio Halloween Issue is here!

This edition is packed with seasonal inspiration, practical marketing strategies, and valuable insights to help floral wholesalers and retailers prepare for the upcoming holiday season, maximize sales opportunities, and discover distinctive floral varieties.

Inside this issue:

• Halloween Marketing Strategies: Creative ways to attract customers, increase engagement, and drive seasonal sales
• Halloween Success Tips: Expert recommendations to help floral wholesalers prepare for a successful holiday
• Thanksgiving Preparation: Strategic tips to plan inventory, strengthen promotions, and maximize Thanksgiving floral sales
• Rio Halloween Tinted Roses: Explore our collection of bold, mysterious, and uniquely tinted roses designed for Halloween arrangements
• Rio Spray Delphinium: Discover our distinctive Blue and Blush varieties, featuring beautiful blooms, exceptional quality, and versatility for floral designs

Explore the latest issue and discover fresh ideas, seasonal trends, and exceptional floral varieties to make the most of the upcoming holiday season!

Read the full issue here: https://www.rioroses.com/livrio-october-2026/

Breeder’s Corner: BallSB
Care & Handling: Floralife® Postharvest Products

Subscribe to LivRio: https://www.rioroses.com/livrio/

10/06/2026

Bright, cheerful, and full of personality.

Our Baby Rio Yellow Babe Spray Roses bring a vibrant burst of sunshine to any floral design. With multiple beautiful blooms per stem, rich yellow color, and premium Rio quality, this variety is perfect for adding warmth, texture, and energy to arrangements for any occasion.

A bright favorite that makes every design stand out.

Discover our spray rose collection at https://www.rioroses.com/spray-roses/

10/02/2026

A burst of blue in every stem.

Our Rio Blue Spray Delphinium features multiple delicate blooms branching beautifully along each stem, creating exceptional volume, texture, and movement. Its vibrant blue color brings a striking touch to arrangements, from everyday designs to weddings and special events.

Grown in Ecuador with the premium quality Rio Delphinium is known for, our Spray Delphinium offers strong stems, excellent vase life, and minimal shedding thanks to our specialized postharvest process.

Add the beauty of Rio Blue Spray Delphinium to your floral collection.

Discover our Delphinium collection at https://www.rioroses.com/flower/delphinium/

09/30/2026

Discover the lilac beauty of our Rio Cloni Purple Jean Ranunculus

With delicate layers of purple and mauve petals unfolding into perfectly rounded blooms, Purple Jean brings rich color, texture, and elegance to any floral design. Its beautifully formed blossoms, long, strong stems, and premium performance make this variety a standout within our Rio Ranunculus Collection.

Add the captivating beauty of Rio Cloni Purple Jean Ranunculus to your floral selection.

09/18/2026

Make a statement with Rio Red X-Pression Garden Rose.

Its rich red color and beautifully ruffled petals open wide, revealing remarkable depth and texture that command attention. Bold yet beautifully refined, Red X-Pression is a bloom that speaks the language of love.

With its lush garden-style shape and captivating presence, this premium variety brings romance, sophistication, and impact to every floral design.

Discover the beauty of Rio Red X-Pression.

09/16/2026

Our new LivRio Autumn Issue is here!

This edition is packed with seasonal insights and practical strategies to help floral wholesalers and retailers prepare for fall weddings, strengthen seasonal sales, and make the most of autumn floral trends.

Inside this issue:

• Fall Wedding Colors 2026: Discover six color trends shaping this year’s autumn weddings
• Prepare for Fall Weddings: Strategic tips to plan inventory and meet seasonal wedding demand
• Fall Season Preparation: Business strategies to prepare your floral operation for the season ahead
• Rio Fall Tinted Roses: Explore rich, seasonal colors created for autumn designs and celebrations

Explore the latest issue and get inspired with fresh ideas and seasonal products for a successful fall season.

Breeder’s Corner: Danziger Cut Flowers
Care & Handling: Floralife® Postharvest Products

Subscribe to LivRio: https://www.rioroses.com/livrio/

09/11/2026

More colors. More possibilities.

Bring versatility to your floral selection with Rio LA Hybrid Lilies. Available in multiple vibrant colors, our premium lilies feature large, beautiful blooms, strong stems, and excellent vase life, delivering the quality and performance floral professionals can rely on.

From everyday arrangements to special events, Rio LA Hybrid Lilies make it easy to add color, impact, and lasting beauty to every design.

Discover our LA Hybrid Lily collection and add more color to your floral offerings.

Explore our full collection at https://www.rioroses.com/flower/rio-lilies/

09/09/2026

Bright, vibrant, and award-winning

Baby Rio Orange Babe Spray Roses stand out with their striking orange color, multiple blooms per stem, and exceptional quality. Grown at our farms, Orange Babe has earned multiple awards over the years, a true reflection of the quality and performance of this outstanding variety.

At Rio, we grow a wide selection of premium spray rose varieties, carefully cultivated to deliver strong stems, beautiful blooms, and reliable vase life.

Add the award-winning beauty of Baby Rio Orange Babe Spray Roses to your floral collection.

Discover our full collection at https://www.rioroses.com/spray-roses/

09/03/2026

Premium beauty that lasts.

Rio Bahamas Alstroemeria is one of our most beautiful premium varieties, combining outstanding quality with exceptional performance. Featuring strong, long stems, beautiful pink blooms, and a vase life of more than 12 days in water, Bahamas delivers the premium quality you can expect from Rio.

Versatile and full of charm, Rio Bahamas Alstroemeria adds a special touch to any floral design, from everyday arrangements to elegant creations.

Make sure Rio Bahamas Alstroemeria is part of your collection!

Discover our full collection at https://www.rioroses.com/flower/alstroemeria/

Address

9590 N. W. 25th Street
Doral, FL
33172

Website

http://www.rioroses.com/

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