Rio Roses

For over 40 years, Equiflor has been a leading grower and distributor of premium fresh flowers. and Canada.

We carefully cultivate exceptional blooms and proudly deliver our nationally recognized Rio Roses to wholesalers across the U.S. For the past three decades, Equiflor, a privately held company, has been a leading fresh flower grower and distributor in the north American region. What started as a family business in 1986 has flourished into a household name, with our nationally branded, fresh-cut “Ri

o Roses” distributed via a network of flower wholesalers and distributors across the US and Canada. Rio Roses is the first nationally recognized brand of roses. Our fresh flowers are packaged and distributed under five exclusive, registered trademark names: Rio Roses, Private Collection, Baby Rio, Rio Carnations, and Rio Specialty Flowers, including chrysanthemums and novelty products like Ranunculus and Delphinium. Rio carries over 20 different product types and hundreds of unique floral varieties to create that perfect arrangement every time.

05/29/2026

Soft, elegant, and effortlessly romantic, Rio Wedding Dance is a rose that brings timeless beauty to every arrangement. Featuring soft cream petals kissed with a delicate blush tone, this variety adds grace and sophistication to weddings, events, and everyday floral designs.

Grown with premium quality standards, Rio Wedding Dance offers strong stems, large blooms that open beautifully, and an impressive vase life, giving florists the performance and reliability they need.

Whether used as a focal flower or paired with complementary blooms, Rio Wedding Dance is always perfectly in step with stunning floral creations.

Discover our variety at https://www.rioroses.com/roses/wedding-dance/

05/26/2026

2026 wedding florals are all about creating unforgettable experiences Couples are embracing lush garden-inspired arrangements, bold and expressive color palettes, sculptural floral installations, and designs filled with texture and movement. From statement ceremony arches to romantic reception centerpieces, florals are becoming a true reflection of personal style.

Discover the top wedding floral trends shaping the year ahead in our latest blog.
https://www.rioroses.com/wedding-floral-trends-couples-are-asking-for-in-2026/

05/20/2026

Wedding season calls for flowers that make a statement.

Our premium tinted roses are designed to bring creativity, elegance, and unforgettable color combinations to wedding bouquets, centerpieces, and luxury floral designs. From soft romantic tones to bold artistic finishes, each rose is carefully tinted using high-quality blooms selected for their strong stems, beautiful opening, and exceptional vase life.

Create wedding arrangements that stand out this season with Rio Tinted Roses. https://www.rioroses.com/tinted-roses/

05/18/2026

Wedding season starts here. Discover floral inspiration, bridal trends, and business strategies designed to help wholesalers and retailers prepare for one of the biggest floral categories of the year.

Inside our new LivRio Wedding Issue:

• 2026 Wedding Spending Trends
• Wedding Season Preparation Strategies
• 2026 Wedding Floral Trends
• The 2026 World Cup & Floral Sales Opportunities
• Rio Wedding Tinted Roses Collection

From trending wedding palettes and bouquet inspiration to seasonal sales opportunities, this issue is designed to help you plan ahead with confidence and creativity.

Read the full issue: https://www.rioroses.com/livrio-e-mag/

05/12/2026

Graduation season is here and it’s one of the biggest opportunities to boost floral sales and create unforgettable moments.

From understanding customer trends to creating graduation-ready arrangements and promotions, these 8 proven tips can help florists make the most of the season and increase sales.

Read the full blog and get inspired for graduation season success:
https://www.rioroses.com/8-proven-tips-for-making-the-most-of-graduation-season/

05/07/2026

Introducing Rio Heart of Gold, part of our new collection of roses that radiates warmth, elegance, and timeless beauty. 💛

Rio Heart of Gold features a distinctive bright mustard color throughout its entire head, accented with delicate red finishes at the edges of the petals, and a stunning final opening stage that amazes everyone who sees this rose.

Designed to bring luxury, character, and emotion into every floral arrangement, Rio Heart of Gold is a variety that stands out from every angle.

Now available from Rio Roses.

Discover our variety at https://www.rioroses.com/roses/heart-of-gold/

05/05/2026

A soft expression of love

This Mother’s Day, celebrate with the perfect blend of premium quality Rio Blessing roses in soft light pink and Aly roses in delicate blush tones, paired beautifully with crisp white ranunculus. The harmony of these shades creates a refined, feminine arrangement that feels both timeless and heartfelt.

A perfect mix for honoring every kind of mom because she deserves something as beautiful as she is.

04/30/2026

Celebrate Mother’s Day with the elegance and fragrance of premium Oriental lilies. Our Star Fighter and Candy Club varieties are grown with precision, delivering strong stems, large blooms, and exceptional vase life.

Star Fighter stands out with its rich pink petals and bold presence, while Candy Club offers a softer, romantic look with delicate tones that brighten any arrangement. Both varieties bring volume, beauty, and a lasting impression, perfect for creating meaningful designs this season.

Plan ahead and incorporate these standout lilies into your Mother’s Day offerings to elevate every bouquet.

Discover our Rio Oriental Lily varieties at https://www.rioroses.com/flower/rio-lilies/

04/28/2026

Make Mother’s Day unforgettable with our premium Garden Roses, grown at the source with precision and care. At Rio Roses, we control every step of the process, from cultivation to harvest, ensuring strong stems, full garden-style blooms, and exceptional vase life your customers can rely on.

This season, we’re featuring six standout varieties: Queen’s Crown, Country Blues, Princess Crown, Cotton X-Pression, Antonia, and Dragonfly, each selected for its unique character, volume, and romantic appeal, perfect for elevated Mother’s Day designs.

Use our Mother’s Day Guide as your planning tool to secure the right varieties, quantities, and grades for your needs. Availability moves quickly, plan ahead and design with confidence.

Discover our full Mother’s Day guide at https://www.rioroses.com/rio-mothers-day-guide-2026/

04/24/2026

Mother’s Day is about creating moments that feel meaningful, thoughtful, and unforgettable. From the natural elegance of roses to the soft layers of ranunculus, the movement of anemones, the height of delphinium, and the impact of lilies, every stem plays a role in telling that story.

Our Mother’s Day Guide brings it all together, helping you design with intention, inspire your customers, and build arrangements that truly connect.

Explore the guide and discover the flowers that make Mother’s Day designs stand out. https://www.rioroses.com/rio-mothers-day-guide-2026/

Address

9590 N. W. 25th Street
Doral, FL
33172

Website

http://www.rioroses.com/

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