08/19/2026
LET'S TALK WHITETAIL GENETICS
After raising whitetail deer for more than 30 years, we occasionally see comments suggesting that large-antlered deer must be "genetically modified" or given steroids.
Neither is an accurate description of our breeding program.
Our deer are the product of decades of selective breeding and careful animal husbandry.
Selective breeding is nothing new. Ranchers have been doing it for generations with cattle, horses, sheep and other livestock. You identify animals with desirable traits, study their pedigrees and performance, make thoughtful breeding decisions, and then evaluate the next generation.
You do it again. And again. And again.
For more than 30 years, we have carefully selected whitetail genetics with the goal of continually improving our herd. What you see today didn't happen in one generation--it represents generations of breeding decisions.
And no, we don't inject our deer with steroids to grow antlers.
A whitetail's potential begins with genetics, but reaching that potential also requires proper nutrition, good animal health, quality habitat, responsible management and something you simply can't rush-age.
We spend countless hours caring for these animals, studying pedigrees, watching offspring develop and deciding which genetics we want to carry into another generation.
We're proud of the animals we raise, but we're equally proud of the years of work, knowledge and dedication behind them.
When you see an exceptional whitetail from our program, you're not looking at something that happened overnight.
You're looking at more than 30 years of selective breeding-one generation at a time.
