Amy Holyk Food Brand Growth

03/31/2026

Most people can sell a brand that’s already working. Very few can get you there. If you’re in this stage, you know exactly what I mean.

02/26/2026

This one is expensive if you learn it the hard way

02/18/2026

02/13/2026

Most CPG brands don’t fail because the product isn’t good.
They fail because the foundation isn’t built right.

I’ve been on both sides - building from a garage to global retail, learning some very expensive lessons along the way.

Now I help food founders start right, avoid costly mistakes, and scale with intention.

If you’re building (or fixing) a food brand and want experienced guidance:
👉 DM me or book a call to work together.

02/12/2026

Hi, I’m Amy 👋

I started my food brand making chocolate-dipped pretzels in a small kitchen I built in my garage.

Over time, I scaled that business into a nationally distributed, multi-category food brand:
– Built and operated my own factory
– SQF, Gluten-Free & Kosher certified
– Developed 100+ SKUs across confection, salty snacks & more
– Scaled beyond owned manufacturing into contract manufacturing
– Sold into major retailers including Walmart, Target, Kroger, Wegmans, Wawa, Starbucks & many more.
– Expanded into airlines (Delta, United & Emirates) and international markets across 20+ countries

I’ve lived every phase of this business ... the exciting parts and the hard, expensive ones.

Today, I help food founders:
✔️ Start on the right path
✔️ Scale production responsibly
✔️ Avoid costly manufacturing & pricing mistakes
✔️ Prepare for larger customers and real growth

I offer 1:1 consulting for founders at all stages — from early-stage brands to companies doing ~$500k+ that are ready for their next level.

If you’re building a food brand and want real-world guidance from someone who’s actually done this, send me a DM or book a call through the link in my bio.

I’m glad you’re here 🤍 Amy

10/02/2024

Have you missed our snacks? We have missed making them!!

10/02/2024

From the founder of Perfection Snacks, we are excited to announce that will be launching with delicious gluten free snacks!
Give us a follow over at to hear more!

01/09/2024

Celebrating National Gluten-Free Day like it's our birthday... because living a Gluten-Free life is built into our DNA at Perfection Snacks! Here's to gluten-free deliciousness every day!

🎉🚫🍞

01/05/2024

Taking a stroll with my feel good fuel. Just me, my gluten-free snack mix, and the open trail… because sometimes you just need a walk and a snack to clear your mind! 🚶‍♀️🥨

12/29/2023

Self-reflection time by the outdoor fire with my go-to gluten-free snack, Perfection Snacks Mustard & Onion Pretzels. Who knew pretzels could be such great company while contemplating life's blessings with each crunchy bite? 🔥🥨✨

12/25/2023

🎄🎅 YES!!! My favorite gluten-free snacks from Perfection Snacks! THANK YOU SANTA!!

12/19/2023

✨GIVEAWAY ALERT✨

Get ready to indulge in some seriously delicious snacking! We're excited to team up with our friends at @‌eat_beanstalk for a giveaway that's a true treat for your taste buds.

Our lucky winner will score this amazing snack collection:

🌱 Teriyaki, Original & Smoked bites from @‌eat_beanstalk
🧀 Avocado Ranch, Sour Cream & Onion, and Nacho Cheddar tortilla chips from @‌perfectionsnacks

How to Enter:
1️⃣ Like and save this post.
2️⃣ Follow the snack gurus: @‌eat_beanstalk and @‌perfectionsnacks.
3️⃣ Tag your fellow snack aficionados in the comments! 🤗

Get set, snack lovers! 💕 No purchase necessary. This giveaway wraps up on 12/25 at 11:59 pm PST. We'll announce the winner on 12/26 in caption of this post & our stories. Open to US residents, 18+. This giveaway is not affiliated with Instagram or Facebook.