08/26/2026
Forbes put the spotlight on our own Mojave Richmond, Director of R&D at Belushi's Farm and one of the finest breeders in the game. The man's a genetics wizard.
Back home in Eagle Point, Oregon, our greenhouse has become a genetics hub, where Mojave develops, protects, and perfects every one of our strains.
Here's what he told Forbes:
"While today's marketplace is often driven by THC potency and price, cannabis offers far more than those simple metrics. At Belushi's Farm, we focus on preserving and expanding genetic diversity to provide consumers with unique cultivars and experiences... effects that may help address needs such as stress, anxiety, pain, and inflammation."
That's the magic right there. This plant is medicine, and that's what it's all about.
As cannabis potency claims plateau, flavor is emerging as the industry's next competitive edge