07/30/2023
Feeling proud. ☺️
Learning-to-market journal: third time on the roller coaster. Today was a day of firsts! It was the first time I had the trailer equipped with enough freezers to hold all of the meat and not overflow into the coolers. It was the first time I needed to do deliveries in 97° heat. It was the first time I needed to make six customer stops in order to fill their orders. I drove nearly 300 miles round-trip, spent $75 in fuel, and about 11 hours of my time.
It was a hard day, but I loved it! Getting to meet customers face-to-face, talk about how much I love Garber‘s Little Divide Farm, and know that, compared to online shopping, I’m able to bring them local, nutritious, and more affordable beef IS absolutely worth it. I am so thankful. (Pics for comps)  when compared to the 1/8 beef box, ounce for ounce comparison, I estimate one customer saved over $400, and it all came from the same animal. One which traveled only 13 miles farm to processor and never left Missouri, and we are patronizing another small Mo business as well. I think that is all so very awesome.
I also learned it’s important to thoroughly explain that the steaks won’t be large, because these grass fed animals are not big. And, that the hanging weight and the take-home weight are not the same, they’ll typically be 50%. I learned to remember to check for organ meats before I drive away from the processor, and to remember that older cattle can’t be used for bone-in steaks..thanks to bovine spongiform encephalitis. 
Moving forward, in the spring, our processor is working to have the authorization (through USDA) to label so that I can sell individual cuts. Then, people who aren’t ready to fill a freezer will be able to enjoy the beef my dad works so hard to grow. Next to the cows, he’s the real star. 🤩