10/13/2026
For brands, the opportunity is huge. But getting into the store, and staying there, takes more than shelf appeal.
It needs multipacks that withstand the demanding realities of cold-chain distribution, high-speed cross-docking, and double-stacked pallets.
To succeed in his channel, your secondary packaging needs to deliver on all these fronts:
✅ Moisture resistance through variable supply chain conditions
✅ Structural integrity under sustained compression and vibration
✅ Compliance with retailer pallet specifications and state-level packaging regulations
✅ Shelf appeal that works straight off the pallet, no repack or human intervention
When multipacks fail, the result can be costly setbacks.
So, how do you choose secondary packaging that's ready for the demands of club store?
Our new club store launch guide walks through each stage of the supply chain journey, the most common multipack failure points, and a performance framework to help optimize your multipack decisions.
👉 Download it here and discover how to launch smoothly from the start: https://tinyurl.com/42nrh5ve