04/27/2026
Sad but true…
We started in the club lamb industry about 12 years ago… back then only a handful of elite programs were using AI, we went to our first AI about 7 years ago with 5 head… it was the only AI that I was aware of happening in Oregon at that time. Now, everyone is using AI - there’s literally one or two every week from May through July each year…
We flushed our first donors 4 years ago…we’re taking 2 donors to a flush next week where I can think of at least 5 breeders who will be there flushing that had never flushed 3-4 years ago…
Is Artificial Insemination Killing the Club Lamb Industry?
(And what reproductive technology is really doing to it)
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Let’s start with what people are seeing
If you’ve been around club lambs for any length of time, you’ve probably noticed this shift:
• Lambs are either extremely expensive
• Or surprisingly cheap
There’s not much middle anymore.
That’s not random.
And for a lot of 4-H and FFA kids, this is part of the problem—
when the barrier to entry keeps climbing, motivation doesn’t always follow.
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What Reproductive Technology Actually Did
Artificial insemination didn’t create better sheep.
Embryo transfer didn’t either.
But together…
They changed how genetics move…
and more importantly—how many times they show up.
AI helped move genetics coast to coast.
ET allowed the same females to be reproduced across multiple programs at the same time.
A ram that used to influence:
• 30–50 ewes locally
Now influences:
• Hundreds… sometimes thousands… across the country
And a ewe that used to raise:
• 1–2 lambs
Can now produce:
• Multiple sets of offspring across different flocks in the same season
AI spreads a ram.
ET multiplies a ewe.
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The System Changed
Before widespread use of AI and ET:
• Top genetics were geographically limited
• Good flocks stayed good because access was controlled
• The average producer couldn’t easily “buy into” elite lines
Now:
• Many producers are using the same small pool of elite sires
• The same ewe lines are being replicated across flocks
• The baseline level of lamb quality has risen across the board
That sounds like a good thing—and in many ways, it is.
But every system pays somewhere.
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Here’s Where the Pressure Shows Up
More “Good” Lambs Exist
When more people have access to better genetics—and can multiply them:
• The number of decent lambs increases
• The number of truly elite lambs does not increase at the same rate
👉 The market gets flooded with “pretty good”
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The Middle Gets Crushed
• “Average” used to have value
• Now “average” looks like everything else
So what happens?
• The top few still bring a premium
• Everything else competes in a crowded middle
And price reflects that.
In some cases, the cost of these reproductive programs gets pushed forward—
and ends up being carried by the next buyer.
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What Happens to “The Bench”
There used to be a group in this industry that sat just below the top.
Not elite yet… but close.
The ones who:
• consistently raised good lambs
• learned from year to year
• and kept knocking on the door
That group matters more than people realize.
That’s the bench.
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Why It Matters
The bench is where:
• Future winners come from
• Young producers find momentum
• Systems get built over time
It’s where people stay in the game long enough to figure it out.
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What’s Changing
When the middle gets compressed:
• It becomes harder to get rewarded for being “close”
• Harder to justify the cost of staying in
• Harder for young producers to take the next step
So what happens?
Some move up…
But a lot drop out.
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The Quiet Risk
When the bench gets thinner…
the top eventually does too.
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The middle isn’t just a price range.
It’s where the next generation of good producers is built.
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Genetic Similarity Creates Compression
When the same sires are used everywhere…
…and the same ewe lines are multiplied across flocks…
Similarity isn’t an accident—it’s the outcome.
You start seeing similar type, shape, and look.
Differentiation becomes harder.
So buyers do one of two things:
• Pay up for the absolute best expression
• Or discount the rest because they can find something similar elsewhere
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Embryo Transfer Changed the Female Side
AI gets most of the attention.
But ET is what really accelerated things.
Because it didn’t just spread genetics…
It multiplied them.
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A ewe that used to contribute:
• A couple lambs per year
Now contributes:
• Multiple sets of offspring
• Across multiple flocks
• In the same season
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That changes the math.
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When the same females are being reproduced at scale:
• The number of similar lambs increases quickly
• The influence of a single ewe line expands rapidly
• And the industry starts working off the same genetic base
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AI spreads the top end.
ET copies it.
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You’re not just competing with better genetics now…
you’re competing with more copies of them.
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The Old Days Are Over
There was a time when you could have something special…
…and keep it in the back barn.
Maybe a ewe line nobody knew about.
Maybe a ram that only a few people had access to.
That edge mattered.
That edge is mostly gone now.
Not just because rams are shared…
but because elite females don’t stay in one place anymore either.
You can’t quietly sit on something elite anymore.
If it’s truly special… it won’t stay hidden.
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Access Used to Be Part of the Advantage
There was also a time when knowing where to look mattered almost as much as what you were looking for.
• Who had that ewe tucked away
• Which barns were worth the drive
• What hadn’t hit the public market yet
There were people who were very good at that.
They weren’t always raising the sheep…
…but they knew where the sheep were.
And that knowledge had value.
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That Edge Is Narrowing
With how genetics move now:
• Fewer things stay local for long
• Fewer programs are truly “off the radar”
• More of the good ones get used—and seen—quickly
So the advantage shifts.
It’s less about:
• Knowing where to go
And more about:
• What you can consistently produce
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At some point, the advantage stopped being “I know where to find them”…
and became “I know how to make them.”
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What Happens When the Market Tightens
When more lambs look “good enough,” something predictable happens:
People start looking for any edge they can show quickly.
Not build over time—
show immediately.
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The Shift Toward “What’s Hot”
You’ll start to see more emphasis on:
• Leg s**g
• Handle
• Side profile
• Whatever wins that year
Not because those things are new…
But because they’re visible and comparable.
When buyers are sorting through similar-quality lambs, they gravitate toward:
What they can see… and what they think will win
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When Genetics Compress, Inputs Expand
As base genetics become more similar, another shift happens:
The focus moves from what the animal is…
to what’s being done to the animal.
You start seeing more emphasis on:
• Feed programs
• Supplements
• Facilities
• Development strategies
Because when genetic differences narrow, those are the levers people can still pull.
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Where This Can Get Misleading
It’s easy to think:
“The difference is how much money is spent.”
But that’s not the full picture.
Inputs amplify a system—they don’t replace one.
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The gap didn’t go away.
It just moved—from genetics… to management.
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When Selection Narrows Too Far
As the market tightens and trends start driving decisions, selection pressure gets very focused.
Sometimes too focused.
You start seeing ewe bases built to produce a certain kind of lamb…
But not always built to support that lamb.
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The Tradeoff Nobody Wants to Talk About
There are programs now with:
• Ewes that struggle to raise their own lambs
• Heavy reliance on grafting, bottles, or nurse systems
• And a barn full of recipient ewes to make it all work
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What Gets Traded Away
In some cases, we’re slowly trading off:
• Maternal ability
• Milk production
• Longevity
• Functional structure
…and replacing it with systems that depend on:
• Recipient ewes
• Added labor
• Added cost
That works—until it doesn’t.
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This Isn’t Unique to Sheep
This is happening across agriculture.
And it won’t stop.
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The tools didn’t change the direction.
They changed the speed.
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Closing
Artificial insemination didn’t kill the club lamb industry.
Reproductive technology changed how genetics move—and how many times they show up.
And in doing so… it exposed what actually matters.
Do you have a system…
or were you relying on one?
~
•Special thanks to R and W for helping me put this article together.
