05/30/2026
In a city where the average cocktail costs $20 and a roasted chicken recently sparked a citywide debate for being $72, New York's mayor just did something that has restaurants and food lovers buzzing.
Mayor Zohran Mamdani has launched the "Five Boroughs Winners Specials" — a six-week dining program running from June 11 through July 19, timed perfectly with the FIFA World Cup, which brings dozens of matches to MetLife Stadium just across the river in New Jersey.
The deal is simple: nearly 300 New York City restaurants and bars have signed up to offer $26 specials throughout the tournament. Prix fixe meals, food and drink combinations, or drink deals — all at $26. In a city where that price barely covers a single entree at most table-service Manhattan restaurants, the math is genuinely remarkable.
The program spans all five boroughs. Not just Midtown tourist corridors — but Jackson Heights Italian restaurants, Harlem comfort food institutions, Bronx neighborhood bars, Tunisian bistros in Little Neck, Texas barbecue in Prospect Heights, Korean restaurants in Rockefeller Center, and a Staten Island brewery. The full list goes live on the city's website when the World Cup kicks off June 11.
Mamdani has been unusually food-forward for a New York mayor. He has been spotted at restaurants in Harlem and Sheepshead Bay, with a particular focus on his home borough of Queens. He made national headlines earlier this year for a Taco Bell and Dunkin' mukbang video — filmed while announcing that both franchises owe workers back pay for wage theft violations.
This program is an extension of that approach — use food as a tool for both economic policy and neighborhood connection.
The $26 deals coincide with a neighborhood passport program the mayor also launched, where New Yorkers and visitors can collect stamps by visiting neighborhoods, museums, and events across the five boroughs. Passports are available at all New York Public Library locations.
For context: the World Cup is expected to bring hundreds of thousands of international visitors to the New York metro area this summer — one of the largest tourism events the city has hosted in decades. Visitors who travel from Europe, South America, and Asia to watch their national teams play will now have a built-in incentive to explore neighborhood restaurants far beyond Times Square.
Restaurants can still sign up through July 1. World Cup cup designs — custom-created for each borough — are available to participating venues through June 11.
$26. 300 restaurants. Five boroughs. One World Cup.
Is this the best thing a New York mayor has done for food lovers in years?
👍 LOVE THIS — $26 deals that send people into every neighborhood is exactly what NYC needs
👎 NOT ENOUGH — Great PR, but NYC restaurants are in crisis. Six weeks of deals doesn't fix anything structural.