05/25/2026
You may be tempted to skim and not read each line but Iâm going to encourage you to. Future generations are depending on you.
This article gives solid, valid points on why being intentional in seeking out real food matters not only to our health today but to future generations who need to know what food really is.
âWhere an ultra-processed patty engineered to bleed is positioned as a more virtuous dinner than a bowl of rice and beans. Where a small scoop of real ice cream is treated as the dietary failure, and a whole pint of âzero sugarâ novelty loaded with synthetic sweeteners and gums is treated as the win. None of that is nutrition. It is marketing dressed up as nutrition, and a generation has been trained to mistake one for the other.
That is the part that gets to me. Not that Big Food cuts corners. Of course it does. The system pays it to. What gets me is that the corner-cutting compounds inside our childrenâs mouths and inside their heads, and by the time anyone notices, the better version of the food tastes wrong and the simpler version of the meal sounds naive. Regulation can pull a poison off the shelf. It cannot give a generation back the tongue they would have had, or the common sense.â -Mike Lee, the future market.com
Thank you Mike for continuing to fight the good fight. He is titled as a âfood futuristâ which I love- we want the future of food to be food from the past. The real stuff. Simple, whole ingredients that are found in nature. So join us and bring your kitchen up to date.
Be a food futurist. Fight for what is real and teach the children.
They wonât want to listen at first. Teach them by example and by what you bring into your home.
Big Food doesnât deserve your hard earned money. They give you nothing in return.
We deserve so much more.
https://thefuturemarket.com/p/the-ensh*ttification-of-big-food?utm_medium=web&triedRedirect=true
A digital-economy idea explains why the food on your shelf keeps getting worse