FLY BY JING

10/15/2026

AI can give you a list of ingredients in half a second, but it has never stood at the stove and watched butter foam, turn golden, and start to smell like toasted hazelnuts. It doesn’t know that this is the moment to pull the pan off the heat, because that moment lives in your nose and your gut, not in a set of datapoints.

A real cookbook is written by someone who made a dish over and over until it was right. Every measurement or descriptor on the page carries that work.

Taste is personal and full of feeling. It’s tied to where you grew up, who fed you, and the meals that changed how you see food. A machine can only repeat the words it has read. The people who cook, taste, and share their food are the ones who keep flavor alive, and that’s why we’ll always cook from the heart and love passed on though pages.

10/15/2026

Tartar sauce + chili crisp = 🤯🤯🤯

10/15/2026

the rumors are true. we’re all out of our 24-day advent calendars and our 12-day calendars are going fast, so make sure you get one before they’re all sold out!

10/14/2026

10/12/2026

Comment "SQUASH" for recipe 😋

Here's an easy, high protein spicy butternut squash recipe with 35g of protein with a special crunchy, spicy kick 🌶

We're so ready for fall.

10/10/2026

flaming hot cheetos & corn noodles: Top or Not???

Our take on esquites but make it noodles. What should we test next?

10/10/2026

When I first started Fly By Jing, I didn’t just set out to create a chili crisp. It was my way of reclaiming culture, identity, and personal power through food. This is a story of where we began—and where we’re headed. It’s a story of diasporic identity, of breaking stereotypes, of flavor as a form of freedom.

Today, six years into our journey, Fly By Jing is in thousands of kitchens around the world. We’ve sparked a conversation around modern Chinese food, and built a community that sees themselves reflected—in full color, and full flavor.

Now we’re entering a new era. With our products in thousands more stores and in front of millions of new customers, we knew it was time to evolve—to meet people where they are.

We’re ushering in this new era with a rebrand that’s bolder, clearer, and even more transparent. It’s designed to show—not tell—what we’ve always stood for: that bold flavors built with integrity, are here to stay.

It’s not just a makeover. It’s a reflection of everything we’ve become, and everything we’re still becoming.

Thank you for being part of the journey so far. I can’t wait to show you what’s next.

10/09/2026

hot cheetos + noodles = match made in heaven???

10/07/2026

here’s why we made our noodles and why they matter to us.

10/06/2026

find free noodle posters like these around town and grab one on us 🍜🍜🍜

drop this location in the comments if you recognize it 👀