10/12/2024
The book starts with the premise that the 1st order of business is to focus on the voter, not the leader. We deliberately use the phrase “value voter”.
The value voter must know that whether or not they cast a ballot , they in reality vote. All voters must understand this truth. So in order to begin to fix the problem in a democracy, the overwhelming majority of voters must vote. And not only must they vote, they must be informed and intentional (less biased) voters.
There is the passionate voter. And The passive voter. The latter doesn't vote at all, even though eligible, or votes occasionally. Now, a quick impact illustration: If only 50% of voters actually vote in a particular election then the 50% who do vote actually cast a vote so with the power of two voters, not just one.
Politicians figure out who? And where the Passive and Passionate voters are. They give most of their attention to—you guessed it-- to the passionate voter. So, winners and losers, right from the start. Fuel for a divided and hateful community.
The second major problem is ill- informed, distracted and voter biases In an environment of lying with little or no consequence, the advantage goes to the politician.
This book speaks to the silliness that is sold to voters; Silly but persuasive trigger words, concepts and ideas.
This Book refers to this as the Playbook.
The most blatant example Is the acronym MAGA. The last “A” says everything about coded messaging. How can you make America great again? It is as great now as it has ever been, by almost every imaginable standard. The intention is to make us a throwback nation in terms of its behavior towards certain people. Whether or not you agree with the intent, the word is racist and odious.
Every time you hear a politician use an abundance of trigger words. Like Weaponization. Fake. Deep fake. False Fake. Alternative facts. You know they are meant to be divisive. That leader chooses a less equitable , more divided nation .
So, the book has some well thought out strategies to understanding coded words, false equivalences and imputed behavior. To equip the value voter to be the change agent in the country.
The Undecided - Decide: How the Electorate in America can Avoid Political Manipulation, and Decide on how to cast their Vote – NOW!
