09/20/2023
The Notch vibe is very much rooted in American letterpress printing, and each label is inspired by that feel. At the heart of our brewery is our iconic Notch brand mark, and that remains unchanged - just like our beers.
For Left of the Dial, the antique car radio (tuned to the left of the dial) and unique color scheme remain. For a decade, this beer has been our number one seller, and we are happy to give it an updated look.
Our Pils has seen the most changes, but the colors and beer remain the same. However, we have removed the word Session, even though it is still a classic 4.0% Czech-style Pils. Instead, we now simply call it Pils, that's what 99% of you call it anyway.
Our other two core beers, Kölsch and Salem Lager have also been updated to match the new family look, and you will see our seasonals and one-offs begin to move in this direction as well.
